National Executive Board Member

Daniel G. Belmont

Until recently, Dan Belmont served as the CEO of The Marketing Arm, a next-generation brand engagement agency. TMA defines "next-generation" as being built to incorporate the latest insights and thinking regarding consumer behavior, engagement strategies and innovative approaches to finding the right ideas in the right context for our clients.  

As CEO, Belmont managed 12 integrated capabilities, including shopper, promotion, social, digital, celebrity talent, entertainment, content, influencer, experiential, sports, health and multicultural. Our programs engage consumers and move the needle for clients. 

Belmont also led TMA’s promotional business, as well as its centralized agency resources, which include insights and analytics, strategy, creative, business development, and operations.  Among the agency's clients are a number of the world's leading brands, including PepsiCo, Frito-Lay, AT&T, Bacardi, GameStop, American Airlines, Dove, Monster, State Farm, Nissan, Quaker and Harley-Davidson. 

Belmont joined The Marketing Arm in 2006 to serve as chief marketing officer and lead its sports marketing and sponsorship consulting practice. He was promoted to agency president in December 2010 before becoming CEO in December 2015. 

Previously, Belmont served as President of Carat Specialist Communications Group, a division of the media services holding company that focuses on vertical markets, new media disciplines, and experiential marketing programs. Belmont brought Carat to the world of experiential marketing through a series of launches and acquisitions throughout his seven years at the media services company, including the acquisition of Velocity Sports & Entertainment by Carat's parent company, Aegis Group. 

Belmont joined Carat in 1998 after working at IDG's event arm as senior vice president of business development, responsible for designing new products to answer the needs of IDG's global customers. 

An advocate for engagement marketing, Belmont is a leader in developing new metrics and processes used in planning, buying, and measuring experiential and engagement programs. In 2011, he led The Marketing Arm's development of the Sports Property Index (SPI), the industry's first independent index to quantify consumer perceptions of nearly 1,000 sports properties, including teams, leagues, and venues. The SPI was recently shortlisted by the 4A's for a Jay Chiat Award for Strategic Excellence (Research Innovation category). 

Active in the industry, Belmont currently serves as a National Executive Board member of the National Sports Marketing Network and previously served as a North Texas Chapter Board member.  He previously served as chairman of the Advertising Research Foundation's experiential marketing council. Founded in 1936, the ARF is the premier advertising industry association for creating, aggregating, synthesizing and sharing the knowledge required by decision makers to lead and succeed. In 2007, Belmont received the ARF's Member Recognition Award, presented to individuals who made an outstanding contribution to the ARF in the prior year. 

Belmont has also served as the Executive Director of the Technology Event Marketing Strategy Council (TEMSC), an affinity group made up of some of the world's top technology marketers who rely on experiential marketing to drive business objectives. 

A dynamic speaker known for his ability to educate, motivate, and engage an audience, Belmont was the keynote speaker at the 2011 Variety’s Sports Entertainment Summit and ANA’s Brand Activation Conference in 2016. 

A graduate of St. John's University, he resides with his family in Southlake, Texas, a suburb of Dallas.