National Executive Board Member

Ed O’Hara
Chairman and Senior Partner
SME Branding

Ed is a founding partner of SME and serves as the company’s Chairman and Senior Partner. His revolutionary thinking changed the face of today’s sports world. Ed activated a fundamental shift in approach that views sports properties as brands. Applying these consumer brand-building practices has been overwhelmingly successful and has become the norm in the sports business. Ed is a media resource for branding, appearing on CNN, CNNfn and the MSG Network. He has been quoted in The New York Times, The Wall Street Journal, Brandweek, ESPN The Magazine, and appears regularly in Street & Smith’s Sports Business Journal and Sports Business Daily. Ed is a contributing author to Rockport Press’ Designing For Brands by Emily Potts. Ed is a member of the New York City Chapter Board of the National Sports Marketing Network (NSMN).