National Executive Board Member

Terry Lefton

Terry Lefton
Sports Business Daily/SportsBusiness Journal

Since 2001, Terry Lefton, the pioneer of sports business reporting, has been the Editor-at-Large at Sports Business Daily & SportsBusiness Journal where he covers sports marketing, sponsorship and licensing. Owner of an expansive Rolodex and the confidante of hundreds of well-placed industry sources, Lefton is well-known for breaking hard-news stories. Terry built a reputation as the leading reporter in sports marketing while working at BrandWeek from 1992 through 2000. He left the weekly trade magazine to write sports business — with an emphasis on the collapse of the once high-flying Internet category — for The Industry Standard, which folded shortly after. He graduated from Temple University with a bachelor's degree in communications in 1979. He worked as a writer for The Sports Network, where he covered the 1984 Winter Olympics in Sarajevo and attended "every game in Philadelphia for five or six years." Lefton also covered news at the Gannett chain's Westchester newspapers. He covered business for both the Electronic News and the New York Daily News before joining Brandweek as one its founding editors.

He lives in Connecticut with his wife Denise and three children, Clara, Margaret and Madison.

Terry is a Founding Board member of the National Sports Marketing Network (NSMN) and now serves on the New York City Chapter Board, as well as the organization’s National Executive Board.