Explaining football to beginners in a fun, easy to understand format.
Table of Contents:
- Basics of the Game
- Week in the Life of a Professional Player
- History of the NFL
- Offense
- Defense
- Special Teams
About the Author:
Betsy Berns, Founder and President of BVision Sportsmedia, L.P, has dedicated her professional career to making sports more accessible to women. Berns is the author of Win, Place and Show: A Female Fan Guide to Thoroughbred Racing, The Female Fan Guide to Pro Football and The Female Fan Guide to Motorsports.
Berns has served as a consultant to the National Football League, for which she developed, designed and implemented their Football 101 instructional series for women, which is now offered by the league in every NFL market. Additionally, Berns has worked with corporate sponsors to reach sports' female fan base. She originated and executed a nationwide search for football's ultimate female fan sponsored by Procter & Gamble, Norwegian Cruise Lines and CBS SportsLine. She also worked with Seagram's Wine Coolers to develop a point of purchase promotion surrounding her football book, which was rolled out nationally in 1998.
Berns is a frequent contributor to and guest on national and regional radio, television and internet programs and has appeared on over 300 radio stations and TV networks including The Today Show, MSNBC, Lifetime, ESPN Sportscenter, EXTRA, ABC World News Tonight, Fox News Channel and Comedy Central. She has written for, or been featured in, publications including USA Today, Variety, San Jose Mercury, Your Company Magazine and Sport Magazine.
Berns owns and operates her website www.femalefan.com where she posts a weekly "watercooler chat" that highlights the week's sporting events. She also writes a for www.ivillage.com/femalefan.com.
Most recently, Berns worked with the National Thoroughbred Racing Association (NTRA), the Daily Racing Form, and TVG network to develop and implement a search for the Ultimate Female Fan of Thoroughbred Horse Racing. She also worked with Chi Chi Salsa in connection with Super Bowl XXXVII on a series of radio spots which she wrote and voiced advertising her book.
Berns has an MBA from the J.L. Kellogg Graduate School of Management of Northwestern University, and a bachelor's degree from Claremont McKenna College.
This book has been featured on:
The Today Show, MSNBC, Weekend Today, Fox 5, Variety and more than 300 radio stations across the U.S.
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