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Sports Publicity:
A Practical Approach
by Joe Favorito

 

 

 

 

 

 


4th and Fixed
By Reggie Rivers

 

 

 

 

 


(212) 227-1300
NSMN's FEATURED BOOK FOR NOVEMBER 2008

Raising Capital: Get the Money You Need to Grow Your Business
by Andrew J. Sherman


Table of Contents:

  • 1. Capital-Formation Strategies and Trends
  • 2. Understanding Legal and Governance Structures
  • 3. The Role Your Business Plan Plays
  • 4. Start-Up Financing
  • 5. The Art and Science of Bootstrapping
  • 6. Private Placements
  • 7. Commercial Lending
  • 8. Leasing, Factoring, and Government Programs
  • 9. Venture Capital
  • 10. Anatomy of a Venture-Capital Transaction
  • 11. Preparing for an Initial Public Offering
  • 12. The Mechanics of an Initial Public Offering
  • 13. Franchising, Joint Venture, Co-Branding, and Licensing
  • 14. Mergers and Acquisitions
  • 15. Capital Formation Business Growth Resources Directory

Learn more


Regular Price: $34.95
You Save: $10.48
NSMN Price: $24.47




 

 
Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off
by Paul S. Goldner
Published by AMACOM, book publishing division of American Management Association
Regular Price: $17.95
You Save: $5.69
NSMN Price: $14.26

 

Salespeople can get the edge on competitors by transforming the dreaded cold call into a red-hot sale. The dynamic new book Red-Hot Cold Call Selling will show them how!

Drawing on the author's vast enthusiasm and on insights acquired over a successful career, Red-Hot Cold Call Selling outlines valuable strategies and techniques for developing a complete selling system that works.

Readers will learn what sales prospecting really is and why it's a key element in any winning sales formula. Plus, they will discover:

  • how to make themselves "rejection proof"
  • how to dissect the cold call and create a personalized script
  • how to enhance their probability of success by following the "Ten Commandments of Prospecting," and much more...

Table of Contents

About the Author:
Paul S. Goldner (New York, NY) is an entrepreneur and sales professional who has started and built two successful companies. He lectures frequently in the areas of sales, human performance, and technology.

AMACOM Books/Amercian Management Association offers discounts on bulk orders. Discounts start at 40% for 5-24 copies, 45% for 25-99 copies, etc. For more information on bulk orders, please contact the Special Sales department by email at SpecialSls@amanet.org.

 
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NSMN is delighted to work with the following publishers:


AMACOM Books
American Management Association


McGraw Hil

  


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Are you a publisher interested in participating? Call 212-227-1300.

 

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