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Sports Publicity:
A Practical Approach
by Joe Favorito

 

 

 

 

 

 


4th and Fixed
By Reggie Rivers

 

 

 

 


(212) 227-1300
NSMN's FEATURED BOOK FOR NOVEMBER 2008

Raising Capital: Get the Money You Need to Grow Your Business
by Andrew J. Sherman


Table of Contents:

  • 1. Capital-Formation Strategies and Trends
  • 2. Understanding Legal and Governance Structures
  • 3. The Role Your Business Plan Plays
  • 4. Start-Up Financing
  • 5. The Art and Science of Bootstrapping
  • 6. Private Placements
  • 7. Commercial Lending
  • 8. Leasing, Factoring, and Government Programs
  • 9. Venture Capital
  • 10. Anatomy of a Venture-Capital Transaction
  • 11. Preparing for an Initial Public Offering
  • 12. The Mechanics of an Initial Public Offering
  • 13. Franchising, Joint Venture, Co-Branding, and Licensing
  • 14. Mergers and Acquisitions
  • 15. Capital Formation Business Growth Resources Directory

Learn more


Regular Price: $34.95
You Save: $10.48
NSMN Price: $24.47




 

 
Branding Unbound:The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
by Rick Mathieson
Published by AMACOM, book publishing division of American Management Association
Regular Price: $24.95
You Save: $7.48
NSMN Price: $17.47

 

Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands they know and trust. Growth is so explosive that the wireless marketing industry is expected to be worth $33 billion dollars globally by 2007. Branding Unbound is the first book to explore the huge opportunities -- and challenges -- of this revolution.

Written for nontechnical readers, this book features:

  • The five strategic advantages of "m-branding"
  • The six steps to effective wireless advertising
  • The top trends in creating consumer-driven wireless retail experiences
  • Critical success factors for "mobilizing" the sales force

This forward-looking book is packed with the author's exclusive interviews with management and marketing gurus like Tom Peters, Seth Godin, Gary Hamel, Christopher Locke, and Don Peppers, as well as examples and inside information from companies including Dunkin Donuts, NBC, MTV, Pizza Hut, Pepsi, and many more.

Table of Contents

About the Author:
Rick Mathieson (Walnut Creek, CA) is an award-winning writer and frequent media commentator on business, marketing, media, and technology. His articles and commentaries have appeared in AdWeek, E-Business, and on National Public Radio, among others.

Reviews:
"You may have heard some of this, but I guarantee you haven’t heard all of it. The neat thing about this book is the way it brings together, organizes, and puts in your hands relevant information and entertainment from so many different sources all over the world. A bit like wireless really. Sent, appropriately enough, from my blackberry."
—Andrew Robertson, President & CEO, BBDO Worldwide

"Branding Unbound is an indispensable guide to the emerging opportunities in wireless marketing. Rick Mathieson has given us a forward-looking perspective that succeeds in being both visionary and grounded in reality."
—Ingrid Bernstein, Senior Vice President, Director of Creative and Strategy, iDeutsch

"The road map to the right now. Provocative. Up to date, to the last nanosecond."
—Steve Simpson, Partner, Creative Director, Goodby, Silverstein & Partners

AMACOM Books/Amercian Management Association offers discounts on bulk orders. Discounts start at 40% for 5-24 copies, 45% for 25-99 copies, etc. For more information on bulk orders, please contact the Special Sales department by email at SpecialSls@amanet.org.

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NSMN works with national publishers to bring you top business books at a discount.  We promote the books but make no representation as to their content.  The opinions expressed in the books are only those of the author(s) and not necessarily those of NSMN.

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NSMN is delighted to work with the following publishers:


AMACOM Books
American Management Association


McGraw Hil

  


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Are you a publisher interested in participating? Call 212-227-1300.

 

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