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Persuasive Business Proposals, 2nd Edition: Writing to Win More Customers, Clients, and Contracts

by Tom Sant

Published by AMACOM, book publishing division of American Management Association

Regular Price: ~~$17.95~~
You Save: $5.38

NSMN Price: $12.57

Use the latest technology and techniques to craft winning proposals.

With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author’s winning strategies for today’s global business environment.

By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:

How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others
The Seven Worst Proposal Mistakes illustrated with real-world examples

This is an essential book for anyone seeking to win contracts and sell projects.

Selected by Choice magazine for the annual Outstanding Academic Titles award list for 2004'

Table of Contents

About the Author:
Tom Sant (San Luis Obispo, CA) is a world-renowned proposal consultant whose clients range from small entrepreneurial operations to Global 500 companies including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world’s most widely used proposal automation systems: ProposalMaster and RFPMaster.

AMACOM Books/Amercian Management Association offers discounts on bulk orders. Discounts start at 40% for 5-24 copies, 45% for 25-99 copies, etc. For more information on bulk orders, please contact the Special Sales department by email at SpecialSls@amanet.org.

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