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JANUARY 2010
THE EVOLUTION & ROLE OF ROI IN SPORTS:
WHY MEASUREMENT SHOWS SPORTS SPONSORSHIP
IS A MAJOR ELEMENT OF THE MARKETING MIX
EVENT SPONSORS:
 
MODERATOR:
Mark Silverman
President
Big Ten Network |
Larry Albus
Senior Consultant
IEG Sponsorship Consulting
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Jeff Eccleston
Vice President, Group Director
Sponsorship Research International (SRi)
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Jon Last
President
Sports & Leisure Research Group |
Michael Neuman
President
Amplify Sports & Entertainment |
Chris Sinta
Director,
Integrated Planning & Sponsorships
ConAgra Foods
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Brian Williams
Senior Vice President,
Digital Marketing & CRM
Kaleidoscope & General Motors R*Works
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DECEMBER 2009
Fundraiser and Networking Event
Learn more at www.sportstacklescancer.com
SEPTEMBER 2009
SHOULD CHICAGO WIN THE 2016 OLYMPIC BID,
WHAT WILL THE IMPACT BE ON SPORTS MARKETING
IN THE UNITED STATES OVER THE NEXT 7-8 YEARS?
Discussion Leaders:
Lisa Baird
Chief Marketing Officer
United States Olympic Committee |
Lisa Bertomeu
Area Director of Sales & Marketing - Chicago
Hilton Hotels
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Pam Hollander
Director of Sponsorships, Promotions & PR
Integrated Marketing Communications
Allstate Insurance Company |
Doug Logan
Chief Executive Officer
USA Track & Field
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Robert Prazmark
Founder / CEO
21 Marketing
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Facilitator: Irving Rein, Ph.D.
Professor of Communication Studies
Northwestern University
School Of Communication |
Tim Simonds
Managing Director Marketing
and Customer Experience
United Airlines |
Jeff Shifrin
President
Octagon North America
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JUNE 2009
THE STATE OF THE ECONOMY & HOW IT IMPACTS THE SPORTS INDUSTRY
Event Sponsors:
 
Discussion Leaders:
MODERATOR:
Mike Polisky
President
Chicago Wolves |
Bob Bernstein
Managing Director,
MC Media /
Executive Vice President, Media Director Draftfcb |
Jeannie Goldstein
President
Pulse Sports & Entertainment |
Bill Herriott
Director
Sports Sales
WGN-TV |
Chris Hibbs
Senior Director,
Sales & Marketing
Chicago Bears |
Julie Koewler
Global Advertising Director
Accenture |
John Lewicki
Senior Director, Alliance Marketing
McDonald's |
Brian Mieth
Vice President, Sports & Entertainment
ICON International,
an Omnicom Company |
Mark Silverman
President
Big Ten Network |
FEBRUARY 2009
SPECIAL EVENT
FUNDRAISER FOR SPORTS TACKLES CANCER
Members-only cocktail reception at House of Blues to raise money for the American Cancer Society. 100% of the money raised was donated to cancer via NSMN's new charitable initiative: Sports Tackles Cancer. Learn more at www.sportstacklescancer.com
JANUARY 2009
THE STATE OF SOCIAL MEDIA IN SPORTS: WHAT EVERY SPORTS MARKETER NEEDS TO KNOW TO GENERATE REVENUE, INCREASE TEH FAN BASE, SELL MERCHANDISE AND ATTRACT NEW BUSINESS TODAY
A look at how user-generated websites, blogs, mobile content and fantasy games are driving fan interest and broadening fan bases - outside the telecast
Discussion Leader:
Jeff Price
President
SI.com
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MARCH 2008
THE BUSINESS OF COLLEGE SPORTS
Speakers:
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Mark Silverman
President
Big Ten Network
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DECEMBER 2007
SPECIAL EVENT
MIDWEST BRAND EXCHANGE
1st ever Sports Sponsor THINK TANK
Learn More
SEPTEMBER 2007
SPORTS & SCANDAL: WHAT WE HAVE LEARNED AND HOW WE PREPARE FOR THE FUTURE
Speakers:
- Stu Courtney, Sports Editor, Chicago Sun-Times
- Luis Hernandez, Director,Public Relations, Chicago White Sox
-
Nova Lanktree, Executive Vice President, Marketing Services, CSMG International
- Scott Novak, Senior Vice President, Dan Klores Communications (formerly)
- James "Big Cat" Williams, Color
Commentator, Chicago Rush Arena Football (Former Lineman,
Chicago Bears)
- Alan Zucker, Senior Vice President, Athlete Marketing, IMG
Moderator:
Corey McPherrin, Sports Anchor,
FOX News Chicago/FOX Kickoff Live
AUGUST 2007
SUMMER NETWORKING NIGHT
Chicago Yacht Club
JUNE 2007
COMPETING WITH TRADITIONAL
STICK -n- BALL: HOW THE CHICAGOLAND SPEEDWAY
BROKE DOWN CITY
WALLS AND
WON THE FANS
Speakers:
- Matt Alexander, President,
Chicagoland Speedway and Route 66 Raceway
- Dockery Clark, Director of Sports and Alliance Marketing,
Miller Brewing Company (formerly)
- Justin Craig,
Program Director,
ESPN 1000
- Jim Obermeyer,
Managing Director, Brand and Consumer, Marketing,
NASCAR
- Greg Salah,
Vice President, Marketing,
USG
- Bobby Wilkinson,
Manager, National Sponsorships,
State Farm Insurance
Moderator:
- Ben Shields, Ph.D. Candidate, Northwestern University,
Co-author of "The Elusive Fan: Reinventing Sports in a Crowded Marketplace"
FEBRUARY 2007
A CONVERSATION WITH:
NOVEMBER 2006
THE BUSINESS OF FOOTBALL:
NEW SEASON, NEW NIGHT FOR PRIME TIME, NEW LEADERSHIP:
WHAT WILL THIS MEAN FOR THE LEAGUE?
OPENING SPEAKER:
"The
NFL - Yesterday & Today: The Retrospective
of a Champion" with Shaun
Gayle, President, Shaun Gayle, LLC (Member
of '85 Super Bowl Champion Chicago Bears)
Speakers:
- Kathleen Finato, Sr Director,
North America Marketing, Mobile Devices Business,
Motorola
- Ted Phillips, President & CEO, Chicago
Bears Football Club
- Mike Polisky, President & General
Manager, Chicago Rush
- Fletcher Smith, Executive Vice President,
Football, CSMG Sports
- James "Big Cat" Williams, Color
Commentator, Chicago Rush Arena Football (Former Lineman,
Chicago Bears)
- Rod Zimmerman, SVP/Market Manager,
CBS Radio Chicago
Moderator:
- Megan Mawicke, Sports Anchor / Reporter,
CBS 2 News
SEPTEMBER 2006
CHICAGO 2016: WHY THIS IS
THE RIGHT TIME FOR CHICAGO TO WIN THE 2016 OLYMPIC
SUMMER GAMES
Speakers:
- Philip Hersh, Olympic Sports Writer, Chicago
Tribune
- Michael Kontos, Senior Vice President,
Hill & Knowlton [Advisor to Chicago
2016]
- Michael Segobiano, Director of Marketing,
City of Chicago
- William Scherr, 1988 Olympic Bronze
Medalist - Wrestling; Distinguished Member,
National Wrestling Hall of Fame; Class of 1998; South
Dakota Sports Hall of Fame, Class of 2003 [Chicago
2016 Committee member]
Moderator:
- Wally Hayward, Chairman & CEO,
Relay Sponsorship & Event Marketing (formerly)
JULY 2006
THE CHANGING FACE OF SPORTS
MEDIA
Speakers:
- Bill Adee, Sports Editor, Chicago
Tribune
- Phil Bedella, Vice President / Assistant GM, Comcast
SportsNet
- Jeff Price, President, SI Digital
- Bob Snyder, Principal, Beason Broadcast Partners,
Ltd.
- Larry Wert, President, NBC-5
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business
Daily & Sports Business Journal
MAY 2006
A NEW ERA OF CHICAGO SPORTS
Speakers:
- Dave Cowens, General Manager & Head
Coach, Chicago Sky
- Tom Fox, Senior Vice President,
Sports Marketing, Gatorade
- John Paxson, EVP, Basketball Operations,
Chicago Bulls
- Mike Polisky, President & General
Manager, Chicago Rush
- Dale Tallon, General Manager, Chicago
Blackhawks
Moderator:
- Corey McPherrin, Sports Anchor,
FOX News Chicago/FOX Kickoff Live
APRIL 2005
SPRING MIXER
SEPTEMBER 2004
LEVERAGING
SPORTS MARKETING ASSETS IN ADVERTISING
Panelists:
- Dustin Cohn, Director of Advertising,
Gatorade
- Tariq Hassan, Element 79 (Agency
for Gatorade)
- Sean McGrath, Vice President, Management
Director, Foote Cone & Belding (Agency for Coors Light)
- Karen Uhler, Senior Marketing Manager,
Allstate Insurance Company (Proud Sponsor, Home and
Auto Insurance, 2004 U.S. Olympic Team)
- Raphael Viton, Executive Vice President & Director
of Client Leadership, Two by Four (Agency for Wrangler
Jeans) (formerly)
Moderator:
- Jim Kirk, Chicago Tribune
AUGUST 2004
ANNUAL SUMMER NETWORKING
PARTY
JULY 2004
THE MAKING OF THE LASALLE
BANK CHICAGO MARATHON: HOW SPONSORS, MEDIA AND
FANS CONTRIBUTE TO BUILDING A WORLD CLASS RACE
Panelists:
- Tom Gray, Mayor's Office of Special
Events
- David Kennedy, Deputy Director of
Recreation and Programs, Chicago Park District
- Carey Pinkowski, Executive Race
Director, LaSalle Bank Chicago Marathon
- Bob Richards, Chicago Sun-Times
- Tom Schnecke, Vice President, Broadcast
Operations/Engineering, CBS2 WBBM-TV
- Rita Spaccapaniccia, Advertising
Manager, Dominick's/Safeway
Moderator:
- David Juday, ESPN Radio 1000
MAY 2004
THE BUSINESS OF SOCCER
Panelists:
- Dan Flynn, Secretary General/CEO,
U.S. Soccer Federation
- Dan Levy, Olympics/Women’s
Sports, Octagon (Agent to Mia Hamm)
- Brad Rothenberg, Partner, BRC Group
- Peter Wilt, General Manager, Chicago
Fire
Moderator:
- Jim Moorhouse, Director of Communications,
U.S. Soccer Federation
JANUARY 2004
PUTTING FANS IN SEATS: WHY
SELLING MORE THAN TICKETS KEEPS THEM COMING
Panelists:
- Chris Boyer, Asst. Athletic
Director, Marketing & Sponsorship, Northwestern University
- Ron Contorno, President, Full House
Entertainment Database Marketing
- Dan Migala, Editor, The Migala
Report
- Jeff Morander, Director, Stadium
Sales & Services, Chicago Bears
- Doug Ryan, Director of Ticket Sales,
Chicago Blackhawks
Moderator:
- Jim Sofranko, Executive Director,
Sales & Marketing, Chicago Blackhawks
NOVEMBER 2003
SPONSOR SHOWCASE WITH THE
CHICAGO BEARS
Panelists:
- Dave Greeley, Chief Marketing Officer,
Chicago Bears (formerly)
- Rich Reider, Event Marketing Manager,
Miller Brewing Company
- Scott Voris, Promotions Director,
GMR Works (Cadillac)
Moderator:
- Jim Kirk, Columnist, Chicago
Tribune
OCTOBER 2003
AFTER THE FALL: ATHLETE
MARKETING IN THE POST-KOBE BRYANT ERA
Panelists:
- Ray DeThorne, Executive Vice President/Account
Director, Leo Burnett USA
- Nova Lanktree, Executive Vice President,
Marketing, Lanktree/CSMG Sports
- Gary Swain, Senior Vice President,
North American Events & Managing Director, IMG
- Karen Uhler, Senior Marketing Manager,
Allstate Insurance
- Bob Williams, President, Burns Sports & Celebrities
Moderator:
- Wally Hayward, CEO, Relay Sports & Event
Marketing (formerly)
SEPTEMBER 2003
TECHNOLOGICALLY SPEAKING:
INSIGHTS INTO THE CHANGING WORLD OF SPORTS
& TECHNOLOGY
Panelists:
- Jeff Eberwein, Chief Information
Officer, United Center / Chicago Bulls / Chicago Blackhawks
- Walter Lis, Director of Marketing,
STATS Inc.
- Tracy Schoenadel, Vice President,
TNSSPORT / Executive Director, ESPN Sports Poll
- Dan Migala, Editor, The Migala Report
AUGUST 2003
THE BUSINESS OF GOLF
Panelists:
- Scott Cassin, Vice President, Sports
Marketing, LaSalle Bank
- John Kaczkowski, Tournament Director,
Western Golf Association
- Robert Markionni, Executive Director,
Chicago District Golf Association
- Nick Paul, Vice President, Management
Director, 361° Chicago
Moderator:
- Jeff Rude, Senior Writer, Golfweek
Magazine
JULY 2003
AN OLYMPIAN EFFORT: SALES
AND MARKETING OF THE GAMES
Panelists:
- Jeannie Goldstein, Vice President,
Sports & Entertainment Marketing, Frankel (formerly)
- Mike Moran, Olympic Consultant,
Edelman Sports & Entertainment Marketing (former
USOC Chief Communications Officer)
- Rob Prazmark, President, Olympic
Sales & Marketing, IMG (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business
Journal
JUNE 2003
SUMMER NETWORKING NIGHT
MAY 2003
CHICAGO WHITE SOX & U.S. CELLULAR
Panelists:
- Alan Ferber, Vice President of Marketing,
U.S. Cellular
- Rob Gallas, SVP,
Marketing & Broadcasting, Chicago White Sox (formerly)
Moderator:
- Jim Kirk, Columnist, Chicago
Tribune
APRIL 2003
THE ROLE OF MEDIA IN SPORTS
Panelists:
- Kevin Adler, Vice President, Relay
Sports & Event Marketing (formerly)
- Tom Buerger, Midwest Ad Sales Director,
Sports Illustrated
- Dan Curran, Midwest Director, Sports,
Westwood One Radio
- Steve Fapka, Vice President, ESPN/ABC
Sports
- John McNamara, Vice President, Turner
Sports
Moderator:
- Walter Lis, Director of Marketing,
STATS, Inc.
MARCH 2003
THE MIX OF SPORTS & ENTERTAINMENT:
THE POWER OF CELEBRITY AND MUSIC
Panelists:
- Joshua Landis, Vice President, Sports & Entertainment,
POC Media (formerly)
- Walter Lee, Co- President, Pro Sports
Music Marketing (Marketer & Promoter:
"Who Let the Dogs Out?")
- Linda Tinoly, Foote, Cone & Belding
- Bob Williams, President, Burns Sports & Celebrities
DECEMBER 2002
HOLIDAY NETWORKING PARTY
NOVEMBER 2002
EVENT MANAGEMENT AND MARKETING:
HOW TO PRODUCE, PROMOTE, AND STAGE A SUCCESSFUL SPORTS
EVENT
Panelists:
- Brook Jay, President, All Terrain
Productions, Inc.
- David Kennedy, Director, Sports
Development Office, City of Chicago, Mayor's Office
of Special Events
- Chuck Mycoff, Senior Vice President,
Hospitality & Entertainment Division, Intersport
- Gary Swain, Senior Vice President,
North American Events/Managing Director, IMG Chicago
Moderator:
- Howard Schlossberg, Faculty Director,
Creative Sports Marketing Program, Marketing Communications
Department, Columbia College Chicago
OCTOBER 2002
TEAMS, LEAGUES, PROPERTIES:
WHO'S BUYING IN THE DOWN ECONOMY?
Panelists:
- Jeannie Goldstein, Vice President,
Sports and Entertainment Marketing, Frankel (formerly)
- Dave Greeley, Chief Marketing Officer,
Chicago Bears (formerly)
- Steve Fapka, Vice President, ESPN/ABC
Sports Customer Marketing &
Sales (formerly)
Moderator:
- Cathy Griffin, President, The Griffin
Network
SEPTEMBER 2002
CHICAGO CHAPTER OPENING EVENT: THE FUTURE OF SPORTS BUSINESS
IN CHICAGO
Event Sponsor: IEG SponsorDirect
Panelists:
- Bob Bernstein, Senior Vice President,
Client Media Director, Foote, Cone & Belding
- John Lewicki, Senior Director, U.S.
Sports Marketing, McDonald's Corporation
- John McDonough, Vice President,
Marketing and Broadcasting, Chicago Cubs (formerly)
- Tony Schiller, Paragon Marketing
Group
Moderator:
-Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
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