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Journal of Sponsorship is the leading professional journal on sponsorship and experiential marketing, drawing together the latest thinking and cutting-edge analysis from respected industry experts worldwide. The Journal is published specifically to address the professional developmental needs of those working in the sponsorship industry, whether as sponsors, rights holders or consultants.
The Journal of Sponsorship is essential reading for those involved in the sponsorship and events marketing industry, particularly Heads of Sponsorship, Brand Marketing, Advertising, Corporate Communications, as well as rights, events, and business development managers.
Drawing on a high profile international editorial board, featuring Heads and Directors of Sponsorship, Brand Marketing and Advertising, the Journal provides authoritative, peer-reviewed articles, reviews, comments and case studies as well as regular regulatory updates and evaluations.
A selection of content in Volume 1 includes:
Journal of Sponsorship offers unparalleled analysis of issues affecting those working in the sponsorship industry. All articles in the Journal are peer-reviewed by an expert Editorial Board consisting of international leading figures in the field:
Editor Helen Day, Consultant, Helen Day Consulting & Director and Vice-Chairman, European Sponsorship Association, UK
Editorial Board Lynne Anderson, Managing Director - Australia and New Zealand, Repucom International Simon Baggs, CEO, Lateral Marketing and Management, Australia Joe Bruce, Commercial Alliances, Williams F1, UK José Cardoso, General Director, Desejo Sem Limites, Portugal Grant Dickson, Director, FORGE: Strategic Alliances and Sponsorship, New Zealand Nigel Dobson, Director (Sports Development & Services) & Executive Director (S.I.N.I.), University of Ulster, UK Emily Droy, Head of Sponsorship, BFI, UK John Fortunato, Associate Professor of Communication and Media Management, Fordham University, USA Pedro Galván, Sponsorship Director, Euroleague Basketball SL, Spain Peter Gandolfi, Head of Brand Marketing, Nationwide Building Society, UK Nigel Geach, Director, Sports Marketing Surveys, UK Joshua Hardie, Director, EdComs, UK Thomas R. Hughes, Director - Sponsorships & Events, AT&T Operations, Inc., USA Nick Johnson, Head of Advertising and Sponsorship, Osborne Clarke, UK Kevin Keller, Professor of Marketing, Dartmouth College, USA Ardi Kolah, Director, Ogilvy Action, UK Shawn Lawson-Cummings, SVP, International Licensing, United Media, USA Norm O'Reilly, Director and Associate Professor, Laurentian University, Canada David Peters, Sponsorship Specialist, Carat Sponsorship, UK Kristin Rechberger, Vice President of Corporate Partnerships, National Geographic Society, USA Mike Reynolds, formerly Director, Sportsmatch, UK Gareth Roberts, Head of Sponsorship, Carlsberg, UK David Shore, Head of Sponsorship, BSkyB, UK Rick Singer, Director of Worldwide Sponsorship Marketing, IBM Corporation, USA Mike Thompson, Head of Sponsorship, E.ON, UK Henri van der Aat, Managing Director, Trefpunt Sports & Leisure Marketing, The Netherlands Phil Whittaker, Managing Director, Saleable Sponsorship & Licensing Consultants, Australia Melanie Wright, former Head of Sponsorship (US), UBS, USA
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