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ABOUT THE EVENT:

On behalf of the Chicago Chapter Board of the National Sports Marketing Network (NSMN), we cordially invite you to attend the inaugural Midwest Brand Exchange 2007 -- the first-ever organized “think tank” for sports sponsors - organized in our industry!

At this unique and exclusive, boardroom-style forum, you will be among sports marketing’s leading and most innovative brand decision-makers who will participate in a "think-tank" discussion about their corporate strategies, as they share their thinking on the latest industry trends and news.  

NSMN’s national membership will be given a unique opportunity to listen in on what is on the minds of the leaders who drive the brand spending in our industry! Limited audience tickets are available. Don't miss it! Register now!

THINK-TANK PARTICIPANTS:

Bill Becker
Director, Global Brand Center of Excellence
JOHN DEERE
Dockery Clark
Director, Sports & Alliance Marketing
MILLER BREWING COMPANY
Timothy Clarke
General Manager
WILSON SPORTING GOODS
Carol A. Czaplicki
Director of Marketing
ATHLETICO REHABILITATION
FITNESS PERFORMANCE
Tim Hadzima
Vice President, Director of Sports Marketing
LASALLE BANK CORPORATION
Pam Hollander
Director of Sponsorship Marketing
ALLSTATE INSURANCE COMPANY
Mark Hosbein
Senior Vice President, Brand Management & Advertising
DISCOVER CARD
Julie Koewler
Managing Director, Worldwide Marketing Communications
UNITED AIRLINES
John Lewicki
Senior Director, Alliance Marketing
MCDONALD'S
Jim Newcomb
Manager of Corporate Identity & Sponsorships
BOEING
Tim Schoen
Vice President, Sports & Entertainment Marketing
ANHEUSER-BUSCH
Jeff Urban
Senior Vice President, Sports & Event Marketing
GATORADE
Derrick Walker
Vice President, Marketing
THE FINISH LINE
Bobby Wilkinson
National Sponsorships Marketing Manager
STATE FARM INSURANCE COMPANIES

 

THINK-TANK FACILITATORS:

Rick Burton
Chief Marketing Officer
UNITED STATES OLYMPIC COMMITTEE
Dan McGrath
Associate Managing Editor, Sports
CHICAGO TRIBUNE
Irving Rein, Ph.D.
Professor of Communication Studies
NORTHWESTERN UNIVERSITY SCHOOL OF COMMUNICATION

Conversation during the "think-tank" will feature the following:

  • Discuss what is affecting change in your marketplace and why?
  • How will new media, such as blogs, podcasts and the digital space affect your marketing strategies and how will you continue to adapt?
  • How do current events, domestically and internationally effect your marketability of products with consumers?
  • Are your consumers changing and how will you adapt to that change?
  • Discuss recent sports scandals and if they had an effect the sponsorship business and ROI?  Will companies now have a different outlook on endorsement deals?
  • If the U.S. wins the 2016 Olympic Bid, what will Chicago’s role as Olympic host mean for the city in terms of sponsorship, media and fan experience?
  • What are you expecting to happen in sports that might take your brand to next level?  And what might happen that might hurt the success and marketability of your brand?
  • How does advertising and media buying enhance a sponsorship buy?
  • Discuss what you feel have been the best media buys in Chicago over the past decade and why?
  • Discuss ROI and how its role has changed over the years.
  • What drives your brand’s spending today and how will that change in the next ten years?

 

THE PRIVATE EVENT WILL INCLUDE:

  • An intimate, invitation-only VIP Luncheon for speakers, NSMN Board members, and distinguished guests where you will have your first opportunity to meet face-to-face with executive-level colleagues to network and share ideas.
  • Think-Tank discussion with leading Midwest-area sports-focused brand marketers.   More than 200 sports marketers serving as audience members listening in and participating with dialogue and exchange.
  • Cocktail Party for all attendees and speakers

 

 

CHICAGO CHAPTER
STEERING COMMITTEE

Matt Alexander
Chicagoland Speedway
and Route 66 Raceway

Don Berardini
OnSite Network

Bob Bernstein
Foote Cone & Belding

Tom Buerger
Sports Illustrated

James Corno
Comcast SportsNet

Tom Crawford
Miller Brewing Company

Jeannie Goldstein*
OgilvyAction Sports and Entertainment

John Guppy
Chicago Fire Soccer

Wally Hayward
Relay Worldwide

Chris Hibbs
Chicago Bears Football Club

Brett Jewkes
Taylor

Pam Hollander
Allstate Insurance Company

Gordon Kane
Victory Sports Marketing

Nova Lanktree
CSMG Sports

Jim Muno
Chicago White Sox

Mark Nystuen

Mike Polisky
Chicago Rush

Jim Sofranko
Chicago Blackhawks

Margaret Stender
Chicago Sky

Gary Swain
IMG

Bobby Wilkinson
State Farm Insurance

*Member, National Board of Advisors

CHICAGO CHAPTER DIRECTOR

Peter Lubell
Senior Vice President, Sales & Marketing
CFW Creative Sports, Inc.
plubell@cfwcreativesports.com

 

1998 - 2009 National Sports Marketing Network
This private event is owned, managed and produced by the National Sports Marketing Network (NSMN).