NATIONAL SPORTS MARKETING NETWORK TAPS DKC AS PUBLIC RELATIONS AGENCY OF RECORD

Nation’s Foremost Sports Business Trade Organization Looks To Build Comprehensive Communications Campaign

(New York, NY) – Dan Klores Communications (DKC), the New York City-based public relations and strategic marketing firm, is pleased to announce that the National Sports Marketing Network (NSMN) has retained the firm to develop a comprehensive communications program on behalf of the sports business industry’s foremost trade organization.

“It is an honor to be retained by the National Sports Marketing Network and its President Jennifer Karpf,” said Scott Novak, DKC Senior Vice President. “The growth and popularity of this organization, which includes the top decision-makers in the multi-billion dollar sports business industry, is one of the all-time success stories.”

In its role, DKC will design and implement a communications program that includes message development, alignment with strategic partners, executive profiling and day-to-ay public relations.

“We are looking forward to working with DKC,” said Karpf, NSMN President and Founder. “DKC is a smart, creative agency with a pool of resources that can help us to grow NSMN and align our organization with key strategic partners. As we grow and expand nationally and internationally, DKC will be a good advisor to assist with communications programs and integrated marketing.”

This is a one-year agreement; specific financial terms were not disclosed.

About NSMN

National Sports Marketing Network (NSMN) is the foremost trade organization for the sports business industry.  Founded in 1998 by Jennifer Karpf, NSMN includes more than 7,000 individual and corporate members with chapters in 11 major markets and members in 44 U.S. cities. The national organization is dedicated to the advancement of the sports business industry through professional development counseling, networking, and the production of thought-provoking, issue-oriented
seminars created to raise the level of discourse on critical sports industry issues. In addition to producing must-attend panel discussions in each local market, NSMN will host the second annual Sports Licensing Summit in New York City on June 18.

About DKC

Based in New York City, DKC, which was established in 1991, has gained national reputation for strategic thinking, creativity and expert media relations along with superior client service and an innovative approach to practicing public relations and integrated marketing. DKC’s expertise encompasses a variety of practice areas including: consumer products, corporate, media, entertainment, music, fashion, public affairs, not-for-profit, education, health care, hospitality, lifestyle, technology,
sports, film, special events and crisis management.  DKC boasts one of the nation’s premier corporate sports and lifestyle practices by utilizing the resources of each division to support its clients including Sprint, ESPN, the USTA, Warner Home Video, Russell Athletic, The Arena Football League, Delta, The International Fight League and Modell’s among others.

For Media Inquiries Contact:

Joseph Buono 
DKC
212 685-4300