Board Member

Carolyn Feinstein
Senior Vice President, Global Consumer Marketing
Electronic Arts

As Senior Vice President of Global Consumer Marketing, Carolyn Feinstein is responsible for the management of all consumer marketing activities and oversees the Music and Licensing business divisions for EA in North America. Leading a dynamic team of creative marketers and the largest advertising budget of any independent videogame publisher in the world, she is responsible for all of EA s Advertising, Communications Planning, Entertainment Development and Programming, CRM, Sports and Lifestyle Marketing, Event Management, as well as Design and Creative Services in North America.

Prior to her current position, Feinstein was the Director of Sports Marketing for key EA SPORTS franchises including: Madden Football, NCAA Football, and NASCAR. In this role her responsibilities included driving the brand marketing strategy for key EA SPORTS titles and managing the launches of these franchises.  Feinstein joined EA as the Director of Consumer Promotions and was tasked with creating partnership-marketing opportunities to drive trial, awareness, and incremental media value for E As packaged goods business. Prior to joining EA she spent six years in Brand Management and Sports/Entertainment marketing at E. & J. Gallo Winery.

Carolyn received a B.S. degree from Union College and a M.B.A. from Kenan Flagler at UNC-Chapel Hill. She lives in San Francisco with her husband, son, and twin daughters.