National Executive Board Member

DOUG PIRNIE
CEO
Doug Pirnie Consulting

Doug is one of the most experienced sports marketing executives in the business, with extensive experience in corporate consulting, research, ROI and ROO evaluation, promotion development and valuation, event implementation and corporate communications. He was with sports marketing leader IMG for 30 years, ultimately serving as Sr. Vice President of Sales and Marketing Services. In that role, he was responsible for providing all of IMG’s business development and consulting teams with support in research, property valuation, sales and promotion ideas, presentation development, corporate communications, sales database management and promotion implementation planning and execution. Since then, he has been working as an independent consultant for agencies, brands and rights holders, providing strategic advice and counsel to corporate clients including Xerox, Rolex, The Miami Dolphins, Coca Cola Bottling and the PGA of America, among others. He began his career at IMG as a corporate consultant, advising companies on how to reach their marketing objectives through the then new alternative media tool of sports marketing. In that regard, he worked with a number of major corporations including Coors, DHL, Wrangler, Discover Card, Ocean Spray, IBM, Nortel, Coca-Cola, Kodak, Sprint, Seagram, AT&T, Cisco, Intel, KeyBank and Rolex as well as organizations such as The Professional Football Hall of Fame, the International Tennis Hall of Fame and the Royal & Ancient Golf Club of St. Andrews. He was also involved in helping grow IMG business development capabilities through his involvements in the U.S. Olympic Committee, The Rock and Roll Hall of Fame, The GRAMMYs and Universal Studios, where he was instrumental in bringing in (among others) Ocean Spray as title sponsor of their Jaws attraction. Doug also created IMG’s global corporate communications department and regularly edited and published newsletters of IMG’s global achievements as well as updated the IMG website. Prior to IMG, Doug was Marketing Coordinator at Golf Digest and Tennis magazines, where he supported national sales forces for the leading magazines in both sports with research, marketing ideas, presentation and business development programs. Doug and his wife Roxanne live in New York City.