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Board Member |
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Board Member |
than Casson
Chief Revenue Officer
San Francisco 49ers
Ethan Casson enters his fifth season with the 49ers, his first as Chief Revenue Officer after having spent the 2013 season as the team’s Chief Sales Officer.
In his new role, Casson oversees all revenue streams for the 49ers organization and, on behalf of the Stadium Authority and its tenants, for Levi’s® Stadium. This will include corporate partnerships, broadcast partnerships, luxury suites, premium services, ticket sales, ticket operations and stadium events and tours.
A member of the Sports Business Journal’s Forty Under 40 class of 2014, Casson originally joined the team in 2010 as the 49ers Vice President of Corporate Sales. Since that time, he has led the corporate sales and corporate services team, with a primary focus on procuring corporate revenue associated with Levi’s® Stadium. He spearheaded the team’s efforts in securing a 20-year, $220 million Stadium Authority naming rights partnership with Levi Strauss & Co. – one of the largest in NFL history. In addition to naming rights, Casson has established many long-term partnerships with the most prominent brands in sports and technology, who will all come together to deliver the ultimate fan experience at Levi’s® Stadium. Under Casson’s leadership, the team’s corporate revenues are among the highest in the NFL.
Prior to the 49ers, Casson was the Senior Vice President of Corporate Sales & Services and game presentation for the NBA’s Minnesota Timberwolves. During his 11 years with the organization, Casson managed a team that focused on the development of integrated marketing programs, traffic-driving retail promotions, and brand activation. He was recognized as a Forty Under 40 honoree by Minneapolis/St. Paul Business Journal, in 2009. Before his tenure with the Timberwolves, Casson worked in Sponsorship Development at ESPN.
Casson currently serves on the Board of Directors for the Make-A-Wish Foundation Greater Bay Area and was previously a board member for the Make-A-Wish Foundation Minnesota. Additionally, he serves on the Board of Directors for the Silicon Valley Chamber of Commerce.
He earned a B.S. in Sports Management from Colby-Sawyer College in New London, New Hampshire. A standout college basketball player, Casson was inducted into the New England Basketball Hall of Fame in July 2013.