Board Member

GREG VIA
Global Head of Sports, Esports and Entertainment
The Gillette Company / P&G

Greg Via has been the Global Head of Sports and Entertainment Marketing, The Gillette Company since 2007. He is responsible for the Gillette’s involvement in the global sports market place.   Currently he manages the global partnership with FC Barcelona and Gillette’s football players, including Neymar Jr, Thomas Müller and Antoine Griezmann.  

He is also a member of the team that launched Gillette into Esports, with partnerships with ESL, Twitch, TSM and Boston Uprising. 

Greg also works with the Gillette North American leadership to leverage Gillette’s involvement with the NFL, Gillette Stadium and eSports.   He is also a member of the P&G Olympic core team that works to activate P&G and its family of brands on a Global Olympic platform.

Formerly, Greg was the Vice President, Alliance and Licensing at New Era Cap.  Prior, he was the Vice President, Worldwide Corporate Sponsorship, Motorola and the Director of Worldwide Sports Marketing, Gatorade.

He was the track coach at LSU and the University of Tennessee. Greg is a native of Clifton Forge, Virginia and a graduate of Bridgewater College and the University of Tennessee.  He resides in Boston with his wife Vicki.

Greg is an active member of the Boston Chapter Board of the National Sports Marketing Network (NSMN). He also served on the Advisory Board for NSMN’s Sports Licensing Summit.