Board Member

JASON HOWARTH
Vice President of Marketing
Panini America


In October 2010, Jason was named Vice President of Marketing for Panini America, the world’s largest sports and entertainment collectables company and exclusive trading card and sticker including the NFL, NFLPA, NBA, NBPA, FIFA, NASCAR, more than 200 Colleges, Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame and Pop Warner Little Scholars, Inc.  Panini America, is part of The Panini Group established more than 50 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States.

In his role as Vice President of Marketing for Panini America, Jason oversees all marketing, sponsorship, public relations, social media strategy, advertising efforts and event activations around marquee events including the Super Bowl, NFL Draft and NBA All-Star for Panini America and it’s more than 100+ annual trading card products.

Jason, has worked to make Panini America the leader in the trading category in the U.S. both from the company-side and previously from the agency side. Prior to Panini America, Jason was the Vice President of Consumer and Sports Marketing for Conover Tuttle Pace (CTP), a full-service advertising agency based in Boston. He joined CTP in 2002 and worked on accounts including Panini America, Breeders’ Cup World Championships, World Wrestling Entertainment, adidas, DC Shoes and the Atlantic 10 Conference, helping them successfully rebrand the Conference. During this time, Jason also helped launch the National Sports Marketing Network’s Boston Chapter and served as its Chapter Manager for several years.

Prior to Conover Tuttle Pace, Jason worked at Taylor (previously Alan Taylor Communications) including starting a satellite office in Boston and working on accounts including adidas, Mastercard, Gillette, AT&T Wireless and Best Buy.

Jason also serves as an Advisory Board Member for Dallas Influencers In Sports and Entertainment (DISE).  He is a Board Member of the SMU Athletic Forum and a Committee Member for the Doak Walker Award.  

He earned his B.S. in Mass Communication from Boston University’s College of Communication and lives in Keller, TX with his wife and three children.