Jim Andrews
Senior Vice President, Content Strategy
IEG, LLC

@JimAndrews_IEG

A 24-year industry veteran, Jim is responsible for developing and sharing the thought-leadership content developed through IEG Consulting s groundbreaking work in sponsorship strategy, valuation and measurement via periodicals, webinars, blogs, strategy papers, presentations and other media. 

In addition to identifying key trends and delivering his unique insights into the critical issues facing sponsors and rightsholders, Jim oversees the agenda for the IEG Annual Sponsorship Conference. He also is responsible for IEG s annual report and forecast of overall sponsorship spending, as well as the compilation of IEG s list of biggest spending companies and its surveys on industry compensation and the opinions of sponsorship decision-makers.

A frequent print and broadcast media commentator and guest, Jim has been a featured speaker at hundreds of sports, arts and marketing conferences around the world. He is a founding member of the advisory board for the Center for Sports Sponsorship & Sales of the Hankamer School of Business at Baylor University.
Prior to joining IEG, Jim had a brief career as a newspaper reporter. He is a former chairman and current member of the board of directors of Chicago s About Face Theatre, and also serves on the Board of the Chicago Chapter of the National Sports Marketing Network (NSMN).

A New York native, he earned bachelor s and master s degrees in journalism from Northwestern University s Medill School of Journalism.