Board Member

Michael Neuman
Managing Partner
Scout Sports and Entertainment

Michael A. Neuman was named Managing Partner of Scout Sports and Entertainment, a Division of Horizon Media, Inc. on November 10, 2010. Neuman oversees all Sports, Entertainment and Event Marketing activities unifying these disciplines under one umbrella to offer Horizon clients deeper marketing services. Current Scout clients include; GEICO, Capital One, History Channel, Mohegan Sun, Corona, A+E Networks, Cadbury (Stride Gum), Cotton Inc. and DISH Network. Neuman has over 21 years of experience putting together hundreds of dynamic sponsorship and marketing partnerships totaling well over $225 million.

Prior to joining Horizon, Neuman was Co-Founder and President of Amplify Sports and Entertainment, LLC a marketing consulting agency created to help brands harness the power of strategic sponsorship and maximize the impact of athlete/celebrity driven campaigns. The agency's meteoric rise in the industry was unprecedented and was highlighted by PROMO Magazine's recognition of Amplify as a Top 100 Agency its first three years.

At Amplify, clients included: The Absolut Spirits Company, Allergan (BOTOX® and JUVÉDERM®), American Bass Anglers, Business Clubs of America (Philadelphia), The Chubb Group of Insurance Companies, Champion Series (Tennis), Cruzan Rum®, CSTV, Everlast, FreeScore.com, Gardenburger, Hang Ten, The Harlem Globetrotters, ING Direct, Level Vodka, Major League Soccer, Malibu Rum, McDonald's, Medco Health Solutions, National Basketball Retired Players Association, National Grid (formerly KeySpan), Nikon, Pepsi Bottling Company, Pfizer, Inc., Recreational Boating and Fishing Foundation, Related Companies (Time Warner Center), Samsung, SNY, Strike Ten Entertainment, The Bowery Presents, Tour de New York, USA Field Hockey, U.S. National Whitewater Center, U.S. Speedskating, USTA, Washington Capitals, Volkswagen and XanGo. Under Neuman's leadership, Amplify developed numerous high profile marketing campaigns including: Tour of Champions the first-ever consumer marketing campaign for Medco Health Solutions featuring iconic Olympians, Beverage brand XanGo's milestone MLS jersey sponsorship of franchise Real Salt Lake, JUVÉDERM®'s first foray into sponsorship, ( Decades of Smooth ) sponsoring the US Open inclusive of endorsements from Lindsay Davenport and Tracy Austin, Nikon's Presenting Sponsorship of the New York Mets' Greatest Moments at Shea interactive fan promotion and securing Olympic Legends Mark Spitz and Nadia Comaneci to endorse BOTOX®'s Your Personal Best campaign.

Prior to launching Amplify, Neuman was the Senior Vice President, Group Account Director with STRATEGIC (formerly Strategic Sports Group), where he provided strategic consulting for all sports and entertainment partnerships for InBev brands including Beck's, Bass, Stella Artois, Labatt Blue, Rolling Rock and Brahma. Additionally, Neuman was responsible for numerous sponsorship projects for clients such as Hershey's, GlaxoSmithKline, Pokemon, Pernod Ricard, Tecate and Dos Equis.

Neuman was responsible for negotiating, managing and activating clients marquee sponsorships with properties including MLB, NFL, NHL, NCAA, Sundance Film Festival, USA Hockey, MLS, PGA and USYSA as well as creating owned events, such as the Stella Artois Draught Master and the Labatt Blue Pond Hockey Championship. He also led the agency's transition into multi-cultural projects, receiving assignments from GlaxoSmithKline and InBev after managing Copa Tecate, the largest grassroots Hispanic soccer tournament in the U.S.

Neuman previously held senior positions with Paragon Marketing Group (HALO Sports), Arnold Communications and Global Television Sports, Inc., where he consulted brands and properties such as Pfizer (2002 Salt Lake City Olympics), Gatorade, McDonald's and Hoop-It-Up, the NBA s official 3-on-3 basketball tournament.

Neuman has been recognized as an industry leader by contributing his business opinions in publications, such as AdWeek, BrandWeek, Forbes, Sports Business Journal, Chief Marketer, Promo, Advertising Age, Market Watch, The Sports Business Daily, IEG Sponsorship Report, the NY Post, The Guardian (UK) as well as in numerous syndicated print and online articles. Neuman also has spoken at PMA's (The Association for Integrated Marketing) Sports Marketing Summit, International Sports Summit, IEG Sponsorship Conference, National Sports Marketing Network event on The Evaluation of ROI in Sports and several collegiate and team sports marketing seminars. He was also one of the most sought after interviews during the Tiger Woods Scandal appearing on CNN, Fox Business, AP, BBC and The Business Insider. Neuman is also an Advisory Board Member of the New York City Chapter of the National Sports Marketing Network (NSMN).

His work has been recognized with major awards including the Bill Veeck Sports Sponsorship Awards and the Big Apple PR Award. The Greatest Moments at Shea Campaign developed for Nikon was highlighted at the MLB Winter meetings in 2008 as a Best Practices for local sponsorship activation. Neuman currently is an adjunct professor at Columbia University in the Graduate School of Sports Business Management teaching sports marketing, sponsorship and measurement. He also served as adjunct professor of sports marketing and corporate sponsorship in the Tisch Center for Hospitality, Tourism and Sports Management at New York University for nine years.

Neuman attended the University of Pittsburgh on full scholarship graduating with a BA degree and was a three-year captain on the Lacrosse Team. Neuman is a five time marathon finisher, has biked 400 miles from Montreal, Canada to Portland, Maine, run with the Bulls in Pamplona, sky dived from 13,000 ft and is an avid cyclist and runner.