You and your colleagues are invited to attend this private “members-only” sports business networking reception, case exploration and industry discussion hosted by the National Sports Marketing Network (NSMN):

SUPER BOWL 50: THE NATIONAL FOOTBALL LEAGUE’S GOLDEN OPPORTUNITY FOR BRAND MARKETING - THE STRATEGY, THE EVENT, THE LEGACY

Featuring:

A timely conversation examining the NFL’s marketing strategy of the internationally-known brand’s jewel event, the Super Bowl, as it celebrates 50 years!

The session will include discussion on the marketing, retail, licensing and sponsorship strategy of the 50th milestone celebration of the league’s most iconic brand. Learn how the marketing strategy for the upcoming Super Bowl is different from prior years.  Hear more about  the brands that the NFL studied when planning Super Bowl50 – and what every marketer should learn from this innovative marketing strategy.
 
The discussion will include:

• How the NFL integrated the NFL Draft, Season Kick-off, London games, as well as the upcoming playoffs, with Super Bowl 50 messaging and branding
• The marketing that the NFL teams, sponsors and players are doing to support the Super Bowl 50 marketing strategy
• The role that digital and social media are playing in amplifying and extending the NFL’s message to key audiences
• How the NFL created and is using the Super Bowl 50 logo, special events, branding, co-promotion, sponsors and media partners to create a cohesive, integrated platform
  that will be studied by marketers worldwide
• The NFL’s hope for the local, national and global legacy from this commemorative year

PETER O’REILLY Senior Vice President National Football League

PROFESSOR STEPHEN A. GREYSER Richard P. Chapman Professor (Marketing/ Communications), Emeritus Harvard Business School

Followed by a group discussion:

Join us for an enlightening conversation with the NFL, the San Francisco Super Bowl 50 Host Committee and sponsors as they discuss their innovative sponsorship activation and fan engagement strategies as the Bay Area prepares to host the world for this historic Super Bowl. Hear about the leading edge technology that will be used for fan engagement in Super Bowl City in San Francisco, as well as the state of the art facility that will host Super Bowl 50, Levi's Stadium.

Discussion Participants

PETER O’REILLY Senior Vice President National Football League	PROFESSOR STEPHEN A. GREYSER Richard P. Chapman Professor (Marketing/ Communications), Emeritus Harvard Business School	KEITH BRUCE President & CEO San Francisco Super Bowl 50 Host Committee	ETHAN CASSON Chief Revenue Officer San Francisco 49ers	MARK FOXTON Director of Sports Marketing Levi's® Brand  Levi Strauss & Co.

Thursday, December 10, 2015
9:30am - 12:30pm



Citrix Club, Levi’s® Stadium
4900 Marie P. DeBartolo Way
Santa Clara, CA

Business Attire
All NSMN Members, All Chapters are Welcome to Attend this NSMN Event
Complimentary Admission – NSMN members only
This event will reach capacity. Advance reservations are required to attend. We cannot accommodate any walk-ups.
(Specific parking and entrance instructions will be provided to registered guests.)

Follow @jenniferkarpf for event updates

MORE ABOUT LEVI'S® STADIUM

Located in the heart of Silicon Valley, Levi’s® Stadium is one of the most technologically and environmentally advanced buildings in all of sport and entertainment. With over 400,000 square feet of unparalleled event space, featuring premium amenities and distinct experiences, impress your guests from start to finish by hosting your next event here.    
Find your ideal event space now!
 
ACCOMMODATE A GROUP FROM 10 TO 10,000
Levi’s® Stadium will be the host of Super Bowl 50 on February 7, 2016. Draw on that excitement now by being one of the first groups to experience the building. Whether you are planning a corporate meeting for 10 or trade show for 10,000, Levi’s® Stadium can accommodate you, while providing an unforgettable experience for your guests.

DEDICATED SPECIAL EVENTS TEAM
The experienced special events team will assist in bringing your event to life, poised to help you dream up every detail from themes and décor, seating arrangements, menu development and entertainment.

A ONE-OF-A-KIND EXPERIENCE
Levi’s® Stadium provides luxurious event spaces with upscale catering options and state-of-the-art technology.  Host a dinner on the 49ers field or reception on the NRG Solar Terrace and give your guests an experience that will set your event apart.

CULINARY ARTS
Levi’s® Stadium features a world-class hospitality group, providing guests with innovative catering options and exquisite service. Our chefs use the highest-quality ingredients from local producers to provide exceptional menu items. From private luncheons to glamorous social galas, we will create a unique food experience that is guaranteed to wow your guests.

To book your next event at Levi’s® Stadium, please contact Sara.Bodzy@49ers.com. Mention NSMN!

RSVP

ADVANCE RESERVATIONS ARE REQUIRED FOR THIS PRIVATE EVENT

This event is open to NSMN members only.   Admission is complimentary but online advance reservations and a current membership are required.
Reservations made by colleagues will not be accepted. Online event reservations must be made by the member themselves. There are no exceptions.

MAKE YOUR EVENT RESERVATION NOW
Please send your name, title, company name and phone number to:

Please call 212-227-1300 with any questions.

THIS PRIVATE EVENT IS MANAGED & PRODUCED BY
NATIONAL SPORTS MARKETING NETWORK (NSMN)

National Sports Marketing Network (NSMN)
Advancing the Sports Business Industry Since 1998
212-227-1300
www.sportsmarketingnetwork.com