National Sports Marketing Network (NSMN)

North Texas Chapter

This chapter opened on January 5, 2011.

THE IMPACT OF A WORK STOPPAGE ON SPORTS BUSINESS:
WHAT CAN WE EXPECT & HOW DO WE PREPARE?

Sports business professionals gather to discuss how the industry handles a lockout. Timely discussion is hosted by key industry leadership. Seats are very limited.

Wednesday, May 4, 2011
5:30 - 6:30pm - Networking Reception
6:30 - 8:30pm - Panel Discussion

W DALLAS
2440 Victory Park Lane, Dallas

Free and open to NSMN members only.
Member RSVP below
Join NSMN now

DISCUSSION TOPICS:

We will discuss the most current events of the NFL lockout – up to the news of the day.

What is the economic impact of the lockout as it affects the game of play AND the business of sports?
With a lockout, what is the impact on those who invest in sports and how are agencies, teams, brands and leagues preparing and implementing contingency plans?
How does a lockout impact the agencies and teams - livelihood of accounts and staff?
We will discuss the impact on licensing and retail promotions that activate around their league relationships. How does a brand reorganize its activation and still maximize their return?
How does a lockout create major re-planning for a brand that uses activation via retail? What are the steps they need to take when a lockout is announced?
More than $3 billion is spent in ad revenue dollars on network TV each year. We will discuss the impact of a lockout on a media campaign and how revenue is reallocated into a "plan B".
From a programming standpoint, how will media properties prepare new content?
How do leagues maintain sponsorship and fan relationships during a lockout?
How will social media aid in keeping teams connected to teams, leagues and players?
We will discuss sponsor case studies from the past NHL & MLB work stoppages.
How do the leagues and teams handle staffing and re-staffing pre and post-lockout?
What are the positive lessons learned by the sports business industry? And what would veterans of the NHL and MLB lockouts do differently?
We will discuss the importance of post-lockout sponsorship activation.
Who benefits of a lockout for smaller sponsors, event companies and media properties? What are the opportunities?
How will sports arenas and facilities recoup the lost revenue and/or fill the building with events?

DISCUSSION LEADERS:

	Dan Belmont President The Marketing Arm (Agency for AT&T, Wells Fargo, State Farm, HP)
	Kern Egan Principal Richards Sports + Entertainment (Agency for Bridgestone, H-E-B, MetroPCS)
	Rick Gosselin Pro football columnist The Dallas Morning News
	Kelli Masters, Esq. President Kelli Masters Management
	John P. Tatum President and CEO Genesco Sports Enterprises (Agency for Pepsi, Frito Lay, MillerCoors, Motorola, Campbell’s Soup, Verizon Wireless)
	Jordan Woy, Esq. Partner Willis & Woy Sports Group

MORE ABOUT OUR HOST:

W Dallas Victory

Southern charm with a Maverick twist. Since the time cowboys roamed the open plains of the Wild West, Dallas has been the home of rule makers and rule breakers, who take things to extremes. You may have heard, “Everything in Texas is bigger!” Well, at the W Dallas - our motto is “Go big or go home.” In the right room (our room), big plans come to life. Our state-of-the-art, fully adaptable conference facilities include 8 function rooms totaling over 11,000 sq. ft. of meeting and event space. The 4,300 sq.ft. Great Room, with an expansive pre-function area and panoramic views of downtown, is the perfect venue for making business feel more like pleasure. You’ll never want to leave. We won’t blame you.

To book your next corporate event at the W Dallas Victory, contact
Trish Luckenbill at trish.luckenbill@whotels.com & mention NSMN.

RSVP

This event is free and open to NSMN members only.

*Please allow one business day for any event cancellations*
NSMN reserves the right to charge a $25 fee per person for any reservations that
are not cancelled ONLINE (below) at least 24 hours in advance of the event day.

Click on the button below and please send your name, title,
company name and phone to:

NSMN strictly adheres to business attire at all events.
Guests wearing sneakers or jeans will not be admitted.
We reserve the right to refuse admission to any of our private events.

Already a member?
Are you using your daily membership benefits, including direct access between members?

North Texas CHAPTER MEMBERS

Last updated: August 2, 2011
View the national list of NSMN Members
Check the status of your membership: email member@sportsmarketingnetwork.com

ABC Regional Sports and Entertainment
Accor North America - Motel 6
Adconion Direct
American Airlines (corporate member)
American Airlines Center (patron member)
American Diabetes Association
American Junior Golf Association
Anthony Travel
Arlington Convention & Visitors Bureau
AT&T (corporate plus member)
Beckett Media
Branded Retail Energy Co.
C&B National Sports Marketing Group
City of Allen, Texas
Conference USA (corporate member)
Creative Artists Agency
Crowne Plaza Invitational at Colonial (corporate member)
CSL International (corporate member)
Dallas Convention & Visitors Bureau
Dallas Fan Fares, Inc. (corporate member)
Dallas Cowboys Football Club (corporate member)
Dallas Mavericks (corporate member)
Dallas Stars (corporate member)
Daktronics Sports Marketing
Dave Pelz Golf
Diageo
Division ONE Sports
Eastman & Beaudine
ESPN - Bell Helicopter Armed Forces Bowl (corporate member)
ESPN Dallas/Fort Worth (corporate member)
Facebook
FC Dallas (corporate member)
Fort Worth Convention & Visitors Bureau
Fox Networks
Fox Sports Southwest (corporate member)
Frisco Convention & Visitors Bureau
Frisco RoughRiders Baseball (corporate member)
Gardere Wynne Sewell LLP
Genesco Sports Enterprises (patron member)
Golden Sports Tours
Golf Connection USA, Inc (corporate member)
GoVision
Hampton Inn
Hawkeye Sports & Entertainment
HKSbrandspace
HP Byron Nelson Championship (corporate member)
Huddle Productions
Hunt Sports Group (corporate member)
HTS National Sales, a Division of FOX Sports
IMG
I-N-C Management Firm
Irving Convention and Visitors Bureau
Jack Morton Worldwide
KT Sports Marketing
Learfield Sports
LNX
Lundy Marketing Group (LMG)
Mannatech Incorporated
MDG Presents (corporate member)
Millennium Sports
North Texas Super Bowl XLV Host Committee (corporate member)
Odessa Jackalopes
Old Hat Creative
Panini America (patron member)
PGA Tour
Plano Convention and Visitors Bureau
Pony Xpress Printing LLC
Premier Partnerships
Pursuant Sports (corporate plus member)
Richards Sports + Entertainment (corporate member)
Samsung Electronics America, Inc. (corporate member)
SCA Promotions
Sidewinder Investments
Southern Methodist University Athletics (corporate member)
Southern Methodist University - Sport Management Program
Southwest Airlines
Sports Shares
Texas Brahmas Hockey Club
Texas Christian University Athletics (corporate member)
Texas Golf Association
Texas Legends
Texas Rangers Baseball Club (corporate member)
Texas Tornado Hockey Team
The Dallas Morning News
The Graphic Edge, LLC
The Legends Junior Tour
The LeMaster Group
The Marketing Arm (patron member)
Time Warner Cable
TITUS Sports Marketing
United States Bowling Congress (corporate member)
Wasteland Creative/Ripple Pie Media
Weber Shandwick (corporate member)
Winstead PC
World Wellness Services
Yeah-Go Productions
Zelo Public Relations

Student Memberships:
Southern Methodist University

Past Events / North Texas Chapter

Congratulations to the North Texas Chapter for a successful chapter opening event!

JANUARY 5, 2011
SPECIAL EVENT: NORTH TEXAS CHAPTER OPENING EVENTT
THE STATE OF SPORTS BUSINESS IN NORTH TEXAS: THE ECONOMICS & GROWTH OF THE METROPLEX

View Event Photos | View Media Coverage

Read member tweets from the event by searching for the hashtags #sportsbiz and #NSMN

Hosted by:

American Airlines Center

Event Sponsors:

Speakers:

The Honorable Robert Cluck Mayor, City of Arlington	The Honorable Tom Leppert Mayor, City of Dallas
The Honorable Mike Moncrief Mayor, City of Fort Worth	Mark Cuban Owner, Dallas Mavericks Co-Founder, HDNet, LLC
Eddie Gossage President Texas Motor Speedway	Chuck Greenberg Managing Partner & CEO Texas Rangers Baseball Club
Clark Hunt Chairman, Hunt Sports Group Chairman, FC Dallas Chairman & CEO, Kansas City Chiefs	Bill Lively President & CEO North Texas Super Bowl XLV Host Committee
CO-MODERATOR: Terry Lefton Editor-at-Large Sports Business Daily & SportsBusiness Journal	CO-MODERATOR: Scott Murray Chairman & CEO Murray Media