San Francisco Super Bowl 50 CEO KEITH BRUCE 
has been named President of QuintEvents International. A newly-formed unit of QuintEvents, QuintEvents International will house the company’s Formula One business, and Bruce, a veteran of the sports and event industry, will lead the new Formula One Experiences organization serving all 20 F1 events across the globe. Bruce will also lead sales and marketing efforts for all QuintEvents International properties.
Formula One Experiences, a new travel/experience/hospitality services company created as part of a long-term, official partnership between Formula One and QuintEvents, was launched in May at Circuit de Barcelona-Catalunya in Spain. It will encompass all Formula 1 races going forward, including the annual U.S. Grand Prix at Circuit of The Americas in Austin, TX. Formula One Experiences provides fans and corporations alike a full range of travel, hospitality and ticket packages for the entire F1 race series.
Bruce was the CEO & President of the Super Bowl 50 Host Committee in San Francisco, where he led the marketing, operation and delivery of the milestone Super Bowl 50 in the Bay Area last year. Prior to the Super Bowl 50 appointment, Bruce served for eight years as president of SportsMark Management Group, a global sports event marketing and hospitality management company that merged with GMR Marketing in 2013. Most recently, Bruce has served as an executive consultant for the North American Soccer League, a position he held since January.
In addition to leading F1 Experiences sales efforts, Bruce will also be tasked with growing the worldwide property base for QuintEvents International, as well as developing and leading the company’s corporate sales initiatives. Bruce will anchor the new international office in San Francisco and will spend significant time in both London and Charlotte.
Congratulations Keith!