NOAH SYKEN is the Vice President, Global Sponsorships and Client Programs for IBM. In this role he leads the overall strategic relationship with IBM’s sponsorship partners including The Masters, US Open Golf and Tennis, Wimbledon, Roland Garros, Australian Open, and the Tony Awards. Prior, Noah was a leader of IBM’s global media organization where he oversaw the transition to a digitally centric media strategy. He also led the strategy and marketing around IBM’s “Watson” computer that successfully competed in the “Jeopardy! IBM Challenge” in 2011. Noah is passionate about emerging media and platforms and focuses on the intersection of technology and fan engagement as a means to drive IBM’s business into the future. READ FULL BIO