SPECIAL INDUSTRY EVENT

 

You and your colleagues are invited to attend this private “members-only” sports business networking reception,
case exploration and industry discussion hosted by the National Sports Marketing Network (NSMN):



SUPER BOWL 50: THE NATIONAL FOOTBALL LEAGUE’S GOLDEN OPPORTUNITY FOR BRAND MARKETING - THE STRATEGY, THE EVENT,
THE LEGACY  


Featuring:

A timely conversation examining the NFL’s marketing strategy of the internationally-known brand’s jewel event, the Super Bowl, as it celebrates 50 years!


The session will include discussion on the marketing, retail, licensing and sponsorship strategy of the 50th milestone celebration of the league’s most iconic brand. Learn how the marketing strategy for the upcoming Super Bowl is different from prior years.  Hear more about  the brands that the NFL studied when planning Super Bowl50 – and what every marketer should learn from this innovative marketing strategy.
 
The discussion will include:

  • How the NFL integrated the NFL Draft, Season Kick-off, London games, as well as the upcoming playoffs, with Super Bowl 50 messaging and branding
  • The marketing that the NFL teams, sponsors and players are doing to support the Super Bowl 50 marketing strategy
  • The role that digital and social media are playing in amplifying and extending the NFL’s message to key audiences
  • How the NFL created and is using the Super Bowl 50 logo, special events, branding, co-promotion, sponsors and media partners to create a cohesive, integrated platform
    that will be studied by marketers worldwide
  • The NFL’s hope for the local, national and global legacy from this commemorative year
.

PETER O’REILLY
Senior Vice President
National Football League  
.


.

PROFESSOR STEPHEN A. GREYSER
Richard P. Chapman Professor (Marketing/ Communications), Emeritus
Harvard Business School
.

Followed by a group discussion:

Join us for an enlightening conversation with the NFL, the San Francisco Super Bowl 50 Host Committee and sponsors as they discuss their innovative sponsorship activation and fan engagement strategies as the Bay Area prepares to host the world for this historic Super Bowl. Hear about the leading edge technology that will be used for fan engagement in Super Bowl City in San Francisco, as well as the state of the art facility that will host Super Bowl 50, Levi's Stadium.

Discussion Participants

.

PETER O’REILLY
Senior Vice President
National Football League
.

PROFESSOR
STEPHEN A. GREYSER

Richard P. Chapman Professor (Marketing/ Communications), Emeritus
Harvard Business School
.

KEITH BRUCE
President & CEO
San Francisco Super Bowl 50
Host Committee
.

ETHAN CASSON

Chief Revenue Officer
San Francisco 49ers
.

MARK FOXTON
Director of Sports Marketing
Levi's® Brand
 Levi Strauss & Co.
.

.

.

.

.




 

 

 

 

 

 

 

 

Thursday, December 10, 2015
9:30am - 12:30pm




Citrix Club, Levi’s® Stadium
4900 Marie P. DeBartolo Way
Santa Clara, CA

Business Attire
All NSMN Members, All Chapters are Welcome to Attend this NSMN Event
Complimentary Admission – NSMN members only
This event will reach capacity. Advance reservations are required to attend. We cannot accommodate any walk-ups.
(Specific parking and entrance instructions will be provided to registered guests.)

Follow . @jenniferkarpf for event updates

MORE ABOUT LEVI'S® STADIUM

Located in the heart of Silicon Valley, Levi’s® Stadium is one of the most technologically and environmentally advanced buildings in all of sport and entertainment. With over 400,000 square feet of unparalleled event space, featuring premium amenities and distinct experiences, impress your guests from start to finish by hosting your next event here.    
Find your ideal event space now!

 
ACCOMMODATE A GROUP FROM 10 TO 10,000

Levi’s® Stadium will be the host of Super Bowl 50 on February 7, 2016. Draw on that excitement now by being one of the first groups to experience the building. Whether you are planning a corporate meeting for 10 or trade show for 10,000, Levi’s® Stadium can accommodate you, while providing an unforgettable experience for your guests.

DEDICATED SPECIAL EVENTS TEAM
The experienced special events team will assist in bringing your event to life, poised to help you dream up every detail from themes and décor, seating arrangements, menu development and entertainment.

A ONE-OF-A-KIND EXPERIENCE
Levi’s® Stadium provides luxurious event spaces with upscale catering options and state-of-the-art technology.  Host a dinner on the 49ers field or reception on the NRG Solar Terrace and give your guests an experience that will set your event apart.

CULINARY ARTS
Levi’s® Stadium features a world-class hospitality group, providing guests with innovative catering options and exquisite service. Our chefs use the highest-quality ingredients from local producers to provide exceptional menu items. From private luncheons to glamorous social galas, we will create a unique food experience that is guaranteed to wow your guests.

To book your next event at Levi’s® Stadium
, please contact Sara.Bodzy@49ers.com. Mention NSMN!


RSVP

ADVANCE RESERVATIONS ARE REQUIRED FOR THIS PRIVATE EVENT

This event is open to NSMN members only.   Admission is complimentary but online advance reservations and a current membership are required.
Reservations made by colleagues will not be accepted. Online event reservations must be made by the member themselves. There are no exceptions.

MAKE YOUR EVENT RESERVATION NOW
Please send your name, title, company name and phone number to:
MEMBER RSVP



NOT A NSMN MEMBER?
Join NSMN
Please take a moment to join the trade organization. Our events are free and open to members only. We will process your application as a rush and confirm your reservation within 24 hours. If you have any questions about membership, please call 212-227-1300.

TO CANCEL YOUR RESERVATION
CANCEL
Please remember to cancel your reservation if you can no longer attend.
NSMN reserves the right to charge a $25 fee per person for any reservations that are not cancelled in writing by 5:00pm EST on December 8, 2015.
Only online event cancellations sent in via the "cancel button" above will be accepted.

DRESS CODE
NSMN strictly adheres to business attire at all events. Guests wearing sneakers or jeans will not be admitted.
We reserve the right to refuse admission to any of our private events.

Please call 212-227-1300 with any questions.

THIS PRIVATE EVENT IS MANAGED & PRODUCED BY
NATIONAL SPORTS MARKETING NETWORK (NSMN)


National Sports Marketing Network (NSMN)

Advancing the Sports Business Industry Since 1998
212-227-1300
www.sportsmarketingnetwork.com  
 
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MISSION:  National Sports Marketing Network (NSMN) is the trade organization for the sports business industry.  Founded in 1998 by award-winning entrepreneur Jennifer Karpf, NSMN includes more than 10,000 individual and corporate members with chapters in major markets and members in more than 50 U.S. cities. The national organization is dedicated to the advancement of the sports business industry through networking and the production of thought-provoking, issue-oriented seminars created to raise the level of discourse on critical sports industry issues. In addition to producing must-attend executive-level panel discussions, NSMN offers customized, member-to-member introductions; industry-wide discounts on trade publications & conferences; and complimentary job matching. NSMN is Board-governed by sports industry leadership who oversee educational initiatives nationwide. Sports business experience is required for membership. 

NATIONAL EXECUTIVE BOARD
Mike Bass
, National Basketball Association
Dan Belmont
, The Marketing Arm
Keith Bruce, San Francisco Bay Area Super Bowl 50 Host Committee
Jeannie Goldstein, Chicago Sports & Entertainment Partners
Ed Horne, IMG Consulting
Jeffrey Kravitz, Fox Rothschild LLP
Terry Lefton, Sports Business Daily/SportsBusiness Journal

Steve Phelps, NASCAR
Doug Pirnie, Doug Pirnie Consulting
Jeff Price, PGA of America
Michael Reisman, Team Epic
Jeff Shifrin, Octagon Marketing Worldwide
Jerry Solomon, StarGames
John Tatum
, Genesco Sports Enterprises

 

© 1998 - 2012 National Sports Marketing Network
Sports Tackles Cancer
Founded in 1998, the award-winning National Sports Marketing Network (NSMN) is the trade organization for the sports business industry in the United States.
NSMN is membership-based and sports business work experience is required for participation. Individual, Corporate and Student Membership rates are available.
© 2017 National Sports Marketing Network | 212 227-1300 | www.sportsmarketingnetwork.com