THANK OUR SPONSORS:

Fox Rothschild LLP

ICON International

SME Branding

The New York Times / PLAY Magazine

TNS Sport / ESPN Sports Poll


OUR HOST:
Hard Rock Cafe



ABOUT THE EVENT:

On behalf of the New York City Chapter Steering Committee of the National Sports Marketing Network (NSMN), we cordially invite you to attend the New York/New Jersey Brand Exchange 2008 -- a “think tank” for sports sponsors!

At this unique and exclusive, boardroom-style forum, you will be among sports marketing’s leading and most innovative brand decision-makers who will participate in a "think-tank" discussion about their corporate strategies, as they share their thinking on the latest industry trends and news.  

NSMN’s national membership will be given a unique opportunity to listen in on what is on the minds of the leaders who drive the brand spending in our industry! Limited seats are available. Don't miss it!

THINK-TANK PARTICIPANTS:

ANDREW KRITZER
Associate Vice President
Strategic Marketing & Communications
SHARP ELECTRONICS

RICH LEHRFELD
Vice President, Global Sponsorship Marketing
AMERICAN EXPRESS
TIM MCGHEE
Director, National Sponsorship
AT&T
MICHAEL ROBICHAUD
Vice President, Global Sponsorship
MASTERCARD
RALPH SANTANA
Vice President, Sports, Media, Interactive Marketing
& Branded Entertainment
PEPSI
RICK SINGER
Director of Worldwide Sponsorship
IBM

 

THINK-TANK FACILITATORS:

ANDREW JUDELSON
Chief Marketing Officer
SPORTS ILLUSTRATED
TERRY LEFTON
Editor-at-Large
SPORTS BUSINESS DAILY / SPORTS BUSINESS JOURNAL
TOLA MURPHY-BARAN
Senior Vice President, Brand Management
SIRIUS SATELLITE RADIO

Conversation during the "think-tank" will feature the following:

  • What do you like about the sponsorship process? Dislike?
  • Discuss what is affecting change in your marketplace and why?
  • How does new media, such as blogs, podcasts and the digital space affect your marketing strategies and how will you continue to adapt?
  • How do current events, domestically and internationally effect your marketability of products with consumers?
  • Are your consumers changing and how will you adapt to that change?
  • What corporate brand do you admire the most for their sponsorship activation and why?
  • In your opinion, tell us what recent sponsorship failed miserably and why?
  • Discuss recent sports scandals and if they had an effect the sponsorship business and ROI?  Will companies now have a different outlook on endorsement deals?
  • We will discuss sponsor activation at the 2008 MLB All-Star Game and other recent events.
  • What are your thoughts about the U.S. 2016 Olympic Bid?
  • We will discuss the Beijing Olympics and get the speaker's views on sponsorship activation, branding, public relations campaigns and possible ROI.
  • What are you expecting to happen in sports that might take your brand to next level?  And what might happen that could hurt the success and marketability of your brand?
  • How does advertising and media buying enhance a sponsorship buy?
  • Discuss what you feel have been the best media buys in New York/New Jersey over the past decade and why?
  • Discuss ROI and how its role has changed over the years. What do you like and dislike about the process of evaluation? What would you change?
  • What drives your brand’s spending today and how will that change in the next ten years?
  • What trends do you see in the sports sponsorship business? What are you doing to stay current?

EVENT SCHEDULE:

  • 8:00 AM - Member Networking Reception with speakers / Continental Breakfast Buffet
  • 9:00 - 11:30 AM - THINK-TANK discussion wtih leading area sponsor decision makers. More than 250 sports business professionals serving as the audience listening to dialogue and executive-level exchange.

ADMISSION:

Admission is complimentary and open to NSMN members only. There are no guest passes available unless you have a "PLUS" level membership with NSMN.

Advance reservations are required. Call 212-227-1300 with any questions.


Please help us to thank our event sponsors for their generous support of this special event.

The NY/NJ BRAND EXCHANGE 2008 is the second in a national series produced by NSMN. The inaugural MIDWEST BRAND EXCHANGE took place in Chicago in 2007. To speak at this and other NSMN events, please email jenkarpf@sportsmarketingnetwork.com


NEW YORK CITY CHAPTER
STEERING COMMITTEE

Lisa Baird

Michael Bass
National Basketball Association

David Bober
DBober LLC

John Brody
Major League Baseball

Kathy Carter
Soccer United Marketing &
Major League Soccer

Bob Cramer
Glaceau

James (Curt) Curtis III+
CCA

Tracy Dolgin
YES Network

Joe Favorito
International Fight League (IFL)

Kathleen Francis
USTA

Lino Garcia
ESPN Deportes

David Haney
Arena Football League

Ed Horne
NHL Enterprises

Jim Jenks
Major League Baseball Advanced Media

Jim Jennings
National Lacrosse League

Peter Land+
Breeders’ Cup

Terry Lefton+
Sports Business Daily &
Sports Business Journal

Michael Levine
CAA Sports

Tom McGovern
Optimum Sports

Brian Mieth
ICON International

Jonathan Miller
NBC Sports

Thomas Murphy
New York Mets

Tola Murphy-Baran
Sirius Satellite Radio

David Newman
New York Mets

Larry Novenstern
NewCast@Optimedia

Donna Orender
WNBA

Mike Paul
MGP & Associates PR

Doug Perlman
Accrue Sports & Entertainment

Tim Pernetti
CBS College Sports

Steve Phelps
NASCAR

Doug Pirnie+

Kenneth Podziba
New York City Sports Commission

Fred Popp
SME

Rob Prazmark
21 Marketing

Jeff Price
SI Digital

Mike Reisman
Velocity Sports & Entertainment

Ralph Santana
Pepsi-Cola Company

Jeff Shifrin
Octagon North America

Rick Singer
IBM

Ed Willett
ESPN

Brett Yormark
Nets Sports and Entertainment, LLC


+ Member, National Board of Advisors

1998 - 2009 National Sports Marketing Network
This private event is owned, managed and produced by the National Sports Marketing Network (NSMN). All rights reserved.