||SPORTS BUSINESS DEALMAKER
GARY JACOBUS JOINS NSMN
NYC CHAPTER BOARD
Gary Jacobus is currently the Head of Business Development for Aramark’s Sports & Entertainment division and a member of the company’s Executive Leadership Council. He is responsible for securing new and retaining current food & beverage, retail merchandising and facilities management business within professional sports venues, NCAA sports venues, convention centers and amphitheaters. Aramark currently serves over 150 sports and entertainment venues in the United States.
Jacobus has spent the majority of his career in the sports and entertainment industry creating some of the largest corporate partnerships in sports marketing history. He began his sports career with the National Football League. During his seven-year tenure with the NFL, the annual marketing partnership revenue grew from $10MM to over $120MM. Jacobus was responsible for the then largest partnership in sports history, a three year $87MM venture with Sprint.
Jacobus moved on to run IMG’s worldwide corporate consulting practice where he grew the division by 270% over a three-year period. He was responsible for consummating a $2.5MM annual worldwide consulting agreement with Philips Electronics that was the most lucrative consulting assignment in IMG’s 40 year history.
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