|
A SPORTS BUSINESS YEAR IN REVIEW:
AN INVITATION-ONLY,
INDUSTRY-ONLY
TOWN HALL MEETING
TO DISCUSS THE GOOD, THE BAD &
THE IMPACT
THIS YEAR WILL HAVE ON THE BUSINESS OF SPORTS
Discussion Leaders:
Jim Andrews
Senior Vice President, Content Strategy
IEG |
Bob Bernstein
Centro |
John Guppy
President
Gilt Edge Soccer Marketing |
Jennifer Karpf
Founder / Executive Director
National Sports Marketing Network (NSMN) |
SPONSOR SPOTLIGHT LECTURE SERIES:
AN IN-DEPTH LOOK AT THE SPORTS SPONSORSHIP PORTFOLIO
One-on-One interview with:
Jackie Woodward
Vice President of Marketing Connections
MillerCoors
|
Interviewed by:
Jennifer Karpf
Founder / Executive Director
National Sports Marketing Network (NSMN)
|
POST-OLYMPICS WRAP-UP: SPONSOR TELLS ALL
With the Sochi Olympic Winter Games concluded, Chicago-area sports marketers will gather to network and hear sponsor insight from Olympic Marketer John Lewicki, Head of Global Alliance Marketing, McDonald's.
Interviewed by: Jennifer Karpf, Director, National Sports Marketing Network (NSMN)
MEMBER NETWORKING NIGHT
Co-hosted by:
Foundation Room at the
House of Blues Chicago
THE BUSINESS OF THE OLYMPICS: THE ROAD TO LONDON & BEYOND
Opening Remarks:
Scott Myers
Executive Director
World Sport Chicago
|
Keynote Speaker:
Scott Blackmun
Chief Executive Officer
United States Olympic Committee
READ BIO
|
Discussion Moderator:
Philip Hersh
Olympic Sports Writer
Chicago Tribune & Tribune Company Newspapers
READ BIO
|
Discussion Leaders:
THE STATE OF SPORTS BUSINESS:
AN INDUSTRY FORECAST -
A
REFLECTION ON 2011 &
A LOOK
AHEAD
Opening Speaker:
Sam Stark
Executive Director
Chicago Sports Commission
|
Discussion Leaders:
Co-Facilitator:
Jim Andrews
Senior Vice President / Content Strategy
IEG
|
Co-Facilitator:
Julie Koewler
Global Advertising Director
Accenture |
Michael Belot
Ryder Cup Director
2012 Ryder Cup
|
Wally Hayward
Executive Vice President
Chief Sales & Marketing Officer
Chicago Cubs |
Chris Hibbs
Vice President, Sales & Marketing
Chicago Bears
|
Scott Paddock
President
Chicagoland Speedway &
Route 66 Raceway |
Carey Pinkowski
Executive Race Director
Bank of America Chicago Marathon
|
Steve Schanwald
Executive Vice President,
Business Operations
Chicago Bulls |
THINK-TANK PARTICIPANTS:
Georgina Flores
Director, Multicultural
Allstate Insurance Company
|
Roger Garcia
Director of Marketing Outreach - Hispanic
Harley-Davidson Motor Company
|
John Guppy
President & Founder
Gilt Edge Soccer Marketing
(Clients include Degree Men,
Fox Soccer/Fox Deportes, Heineken,
ICONS, Pepsi and Yingli Solar)
|
Marcus Jadotte
Vice President, Public Affairs &
Multicultural Development
NASCAR |
Lonnie Limon
Vice President, Hispanic Marketing
The Marketing Arm |
Ken Muench
Senior Vice President
Director of Strategic Planning
Draftfcb |
Al Patel
Vice President, Multicultural
MillerCoors
|
Julian Posada
President
Chicago Fire
|
Jessica Priego
Director, Advertising &
Multicultural Sales & Marketing
Chicago White Sox |
Brad Rothenberg
Partner
BRC Group & Alianza de Futbol Hispano |
THE IMPACT OF A WORK STOPPAGE ON SPORTS BUSINESS: WHAT CAN WE EXPECT & HOW DO WE PREPARE?
Discussion Leaders:
 |
Bob Dittrich
Vice President
Genesco Sports Enterprises
(Agency for Pepsi, Frito Lay, MillerCoors, Motorola, Campbell’s Soup, Verizon Wireless)
|
|
 |
Howard Griffith
11-year NFL Veteran / 2x Super Bowl Champion
On-Air Studio Analyst, Big Ten Network & Comcast SportsNet Chicago
Author, "Laying It on the Line, Notes of a Team Player"
Founder, Hyde Park Jr. Spartans Youth Football Program
Founder, Turbo Athletics
|
|
 |
David Haugh
Sports Columnist
Chicago Tribune
|
|
 |
Kristen Kuliga
President
K Sports & Entertainment
(NFL agent) |
|
 |
Moderator:
Terry Lefton
Editor-at-Large
Sports Business Daily/SportsBusiness Journal |
|
 |
Mike McCartney
Director of Football Operations
Priority Sports & Entertainment |
|
LEVERAGING SOCIAL MEDIA TO WIN IN SPORTS:
YOU HAVE FOLLOWERS - NOW WHAT?
CREATING NEW WAYS TO INCREASE
CONSUMER EXPERIENCE AND ENGAGEMENT
Discussion Leaders:
Co-Moderator:
Jeff Price
President & Publisher
Sporting News |
Co-Moderator:
Jim Sofranko
Vice President,
Groupon |
Adam Kempenaar
Director, New Media & Publications
Chicago Blackhawks |
Steve Mura
Director of Digital Marketing
MillerCoors |
Scott Reifert
Vice President, Communications
Chicago White Sox |
Bret Werner
Managing Partner
Catalyst Public Relations |
SPECIAL EVENT
SPORTS TACKLES CANCER FUNDRAISER
JANUARY 2010
THE EVOLUTION & ROLE OF ROI IN SPORTS:
WHY MEASUREMENT SHOWS SPORTS SPONSORSHIP
IS A MAJOR ELEMENT OF THE MARKETING MIX
EVENT SPONSORS:
 
Moderator:
Mark Silverman
President
Big Ten Network |
Larry Albus
Senior Consultant
IEG Sponsorship Consulting |
Jeff Eccleston
Vice President, Group Director
Sponsorship Research International (SRi) |
Jon Last
President
Sports & Leisure Research Group |
Michael Neuman
President
Amplify Sports & Entertainment |
Chris Sinta
Director,
Integrated Planning & Sponsorships
ConAgra Foods |
Brian Williams
Senior Vice President,
Digital Marketing & CRM
Kaleidoscope & General Motors R*Works |
SPECIAL EVENT
SPORTS TACKLES CANCER FUNDRAISER
Fundraiser and Networking Event
Learn more at www.sportstacklescancer.com
SHOULD CHICAGO WIN THE 2016 OLYMPIC BID,
WHAT WILL THE IMPACT BE ON SPORTS MARKETING
IN THE UNITED STATES OVER THE NEXT 7-8 YEARS?
Discussion Leaders:
Lisa Baird
Chief Marketing Officer
United States Olympic Committee |
Lisa Bertomeu
Area Director of Sales & Marketing - Chicago
Hilton Hotels
|
Pam Hollander
Director of Sponsorships, Promotions & PR
Integrated Marketing Communications
Allstate Insurance Company |
Doug Logan
Chief Executive Officer
USA Track & Field
|
Robert Prazmark
Founder / CEO
21 Marketing |
Facilitator:
Irving Rein, Ph.D.
Professor of Communication Studies
Northwestern University
School Of Communication |
Tim Simonds
Managing Director Marketing
and Customer Experience
United Airlines |
Jeff Shifrin
President
Octagon North America
|
THE STATE OF THE ECONOMY & HOW IT IMPACTS THE SPORTS INDUSTRY
Event Sponsors:
 
Discussion Leaders:
Moderator:
Mike Polisky
President
Chicago Wolves |
Bob Bernstein
Managing Director,
MC Media /
Executive Vice President, Media Director Draftfcb |
Jeannie Goldstein
President
Pulse Sports & Entertainment |
Bill Herriott
Director
Sports Sales
WGN-TV |
Chris Hibbs
Senior Director,
Sales & Marketing
Chicago Bears |
Julie Koewler
Global Advertising Director
Accenture |
John Lewicki
Senior Director, Alliance Marketing
McDonald's |
Brian Mieth
Vice President, Sports & Entertainment
ICON International,
an Omnicom Company |
Mark Silverman
President
Big Ten Network |
SPECIAL EVENT
FUNDRAISER FOR SPORTS TACKLES CANCER
Members-only cocktail reception at House of Blues to raise money for the American Cancer Society. 100% of the money raised was donated to cancer via NSMN's new charitable initiative: Sports Tackles Cancer. Learn more at www.sportstacklescancer.com
THE STATE OF SOCIAL MEDIA IN SPORTS: WHAT EVERY SPORTS MARKETER NEEDS TO KNOW TO GENERATE REVENUE, INCREASE TEH FAN BASE, SELL MERCHANDISE AND ATTRACT NEW BUSINESS TODAY
A look at how user-generated websites, blogs, mobile content and fantasy games are driving fan interest and broadening fan bases - outside the telecast
Discussion Leader:
Jeff Price
President
SI.com |
Joe Inzerillo
Senior Vice President,
Multimedia and Distribution
Major League Baseball Advanced Media |
Pranav Pandit
Group Director of Strategy, Digital / PepsiCo/Quaker
OMD |
Justin Shaffer
Founder, Hotpotato
Former Senior Vice President, New Media
Major League Baseball Advanced Media, L.P. |
Pete Vlastelica
CEO
Yardbarker |
THE BUSINESS OF COLLEGE SPORTS
Speakers:
John Althoff
Collegiate Sports
Sponsorship Coordinator
State Farm Insurance |
Boo Corrigan
Associate Athletic Director, Corporate Relations and Marketing
University of Notre Dame |
Teddy Greenstein
Sports Writer
Chicago Tribune |
Pam Hollander
Director, Sponsorship Marketing
Allstate Insurance |
Tim Lynde
Manager,
Sports Marketing
Home Depot |
Burke Magnus
Senior Vice President, College Sports Programming
ESPN/ABC |
Tim Pernetti
Executive Vice President
CBS College
Sports Network |
Jean Lenti Ponsetto
Athletic Director
DePaul University |
Dave Revsine
Lead Studio Host
Big Ten Network |
Mark Silverman
President
Big Ten Network |
Ben C. Sutton, Jr.
Chairman & CEO
ISP Sports |
Jeff Urban
Senior Vice President,
Sports & Event Marketing
Gatorade |
SPECIAL EVENT
MIDWEST BRAND EXCHANGE
1st ever Sports Sponsor THINK-TANK
Learn More & View Speakers
SPORTS & SCANDAL: WHAT WE HAVE LEARNED AND HOW WE PREPARE FOR THE FUTURE
Speakers:
- Stu Courtney, Sports Editor, Chicago Sun-Times
- Luis Hernandez, Director,Public Relations, Chicago White Sox
-
Nova Lanktree, Executive Vice President, Marketing Services, CSMG International
- Scott Novak, Senior Vice President, Dan Klores Communications
- James "Big Cat" Williams, Color
Commentator, Chicago Rush Arena Football (Former Lineman,
Chicago Bears)
- Alan Zucker, Senior Vice President, Athlete Marketing, IMG
Moderator:
Corey McPherrin, Sports Anchor,
FOX News Chicago/FOX Kickoff Live
SUMMER NETWORKING NIGHT
Chicago Yacht Club
COMPETING WITH TRADITIONAL
STICK -n- BALL: HOW THE CHICAGOLAND SPEEDWAY
BROKE DOWN CITY
WALLS AND
WON THE FANS
Speakers:
- Matt Alexander, President,
Chicagoland Speedway and Route 66 Raceway
- Dockery Clark, Director of Sports and Alliance Marketing,
Miller Brewing Company
- Justin Craig,
Program Director,
ESPN 1000
- Jim Obermeyer,
Managing Director, Brand and Consumer, Marketing,
NASCAR
- Greg Salah,
Vice President, Marketing,
USG
- Bobby Wilkinson,
Manager, National Sponsorships,
State Farm Insurance
Moderator:
- Ben Shields, Ph.D. Candidate, Northwestern University,
Co-author of "The Elusive Fan: Reinventing Sports in a Crowded Marketplace"
A CONVERSATION WITH:
Mark Silverman
President
Big Ten Network |
Jim Delany
Commissioner
Big Ten Conference |
Moderator:
Teddy Greenstein
Sports Writer
Chicago Tribune |
THE BUSINESS OF FOOTBALL:
NEW SEASON, NEW NIGHT FOR PRIME TIME, NEW LEADERSHIP:
WHAT WILL THIS MEAN FOR THE LEAGUE?
OPENING SPEAKER:
"The
NFL - Yesterday & Today: The Retrospective
of a Champion" with Shaun
Gayle, President, Shaun Gayle, LLC (Member
of '85 Super Bowl Champion Chicago Bears)
Speakers:
- Kathleen Finato, Sr Director,
North America Marketing, Mobile Devices Business,
Motorola
- Ted Phillips, President & CEO, Chicago
Bears Football Club
- Mike Polisky, President & General
Manager, Chicago Rush
- Fletcher Smith, Executive Vice President,
Football, CSMG Sports
- James "Big Cat" Williams, Color
Commentator, Chicago Rush Arena Football (Former Lineman,
Chicago Bears)
- Rod Zimmerman, SVP/Market Manager,
CBS Radio Chicago
Moderator:
- Megan Mawicke, Sports Anchor / Reporter,
CBS 2 News
CHICAGO 2016: WHY THIS IS
THE RIGHT TIME FOR CHICAGO TO WIN THE 2016 OLYMPIC
SUMMER GAMES
Speakers:
- Philip Hersh, Olympic Sports Writer, Chicago
Tribune
- Michael Kontos, Senior Vice President,
Hill & Knowlton [Advisor to Chicago
2016]
- Michael Segobiano, Director of Marketing,
City of Chicago
- William Scherr, 1988 Olympic Bronze
Medalist - Wrestling; Distinguished Member,
National Wrestling Hall of Fame; Class of 1998; South
Dakota Sports Hall of Fame, Class of 2003 [Chicago
2016 Committee member]
Moderator:
- Wally Hayward, Chairman & CEO,
Relay Sponsorship & Event Marketing
THE CHANGING FACE OF SPORTS
MEDIA
Speakers:
- Bill Adee, Sports Editor, Chicago
Tribune
- Phil Bedella, Vice President / Assistant GM, Comcast
SportsNet
- Jeff Price, President, SI Digital
- Bob Snyder, Principal, Beason Broadcast Partners,
Ltd.
- Larry Wert, President, NBC-5
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business
Daily & Sports Business Journal
A NEW ERA OF CHICAGO SPORTS
Speakers:
- Dave Cowens, General Manager & Head
Coach, Chicago Sky
- Tom Fox, Senior Vice President,
Sports Marketing, Gatorade
- John Paxson, EVP, Basketball Operations,
Chicago Bulls
- Mike Polisky, President & General
Manager, Chicago Rush
- Dale Tallon, General Manager, Chicago
Blackhawks
Moderator:
- Corey McPherrin, Sports Anchor,
FOX News Chicago/FOX Kickoff Live
LEVERAGING
SPORTS MARKETING ASSETS IN ADVERTISING
Panelists:
- Dustin Cohn, Director of Advertising,
Gatorade
- Tariq Hassan, Element 79 (Agency
for Gatorade)
- Sean McGrath, Vice President, Management
Director, Foote Cone & Belding (Agency for Coors Light)
- Karen Uhler, Senior Marketing Manager,
Allstate Insurance Company (Proud Sponsor, Home and
Auto Insurance, 2004 U.S. Olympic Team)
- Raphael Viton, Executive Vice President & Director
of Client Leadership, Two by Four (Agency for Wrangler
Jeans)
Moderator:
- Jim Kirk, Chicago Tribune
THE MAKING OF THE LASALLE
BANK CHICAGO MARATHON: HOW SPONSORS, MEDIA AND
FANS CONTRIBUTE TO BUILDING A WORLD CLASS RACE
Panelists:
- Tom Gray, Mayor’s Office of Special Events, City of Chicago
- David Kennedy, Deputy Director of
Recreation and Programs, Chicago Park District
- Carey Pinkowski, Executive Race
Director, LaSalle Bank Chicago Marathon
- Bob Richards, Chicago Sun-Times
- Tom Schnecke, Vice President, Broadcast
Operations/Engineering, CBS2 WBBM-TV
- Rita Spaccapaniccia, Advertising
Manager, Dominick's/Safeway
Moderator:
- David Juday, ESPN Radio 1000
THE BUSINESS OF SOCCER
Panelists:
- Dan Flynn, Secretary General/CEO,
U.S. Soccer Federation
- Dan Levy, Olympics/Women’s
Sports, Octagon (Agent to Mia Hamm)
- Brad Rothenberg, Partner, BRC Group
- Peter Wilt, General Manager, Chicago
Fire
Moderator:
- Jim Moorhouse, Director of Communications,
U.S. Soccer Federation
PUTTING FANS IN SEATS: WHY
SELLING MORE THAN TICKETS KEEPS THEM COMING
Panelists:
- Chris Boyer, Asst. Athletic
Director, Marketing & Sponsorship, Northwestern University
- Ron Contorno, President, Full House
Entertainment Database Marketing
- Dan Migala, Editor, The Migala
Report
- Jeff Morander, Director, Stadium
Sales & Services, Chicago Bears
- Doug Ryan, Director of Ticket Sales,
Chicago Blackhawks
Moderator:
- Jim Sofranko, Executive Director,
Sales & Marketing, Chicago Blackhawks
SPONSOR SHOWCASE WITH THE
CHICAGO BEARS
Panelists:
- Dave Greeley, Chief Marketing Officer,
Chicago Bears
- Rich Reider, Event Marketing Manager,
Miller Brewing Company
- Scott Voris, Promotions Director,
GMR Works (Cadillac)
Moderator:
- Jim Kirk, Columnist, Chicago
Tribune
AFTER THE FALL: ATHLETE
MARKETING IN THE POST-KOBE BRYANT ERA
Panelists:
- Ray DeThorne, Executive Vice President/Account
Director, Leo Burnett USA
- Nova Lanktree, Executive Vice President,
Marketing, Lanktree/CSMG Sports
- Gary Swain, Senior Vice President,
North American Events & Managing Director, IMG
- Karen Uhler, Senior Marketing Manager,
Allstate Insurance
- Bob Williams, President, Burns Sports & Celebrities
Moderator:
- Wally Hayward, CEO, Relay Sports & Event
Marketing
TECHNOLOGICALLY SPEAKING:
INSIGHTS INTO THE CHANGING WORLD OF SPORTS
& TECHNOLOGY
Panelists:
- Jeff Eberwein, Chief Information
Officer, United Center / Chicago Bulls / Chicago Blackhawks
- Walter Lis, Director of Marketing,
STATS Inc.
- Tracy Schoenadel, Vice President,
TNSSPORT / Executive Director, ESPN Sports Poll
- Dan Migala, Editor, The Migala Report
THE BUSINESS OF GOLF
Panelists:
- Scott Cassin, Vice President, Sports
Marketing, LaSalle Bank
- John Kaczkowski, Tournament Director,
Western Golf Association
- Robert Markionni, Executive Director,
Chicago District Golf Association
- Nick Paul, Vice President, Management
Director, 361° Chicago
Moderator:
- Jeff Rude, Senior Writer, Golfweek
Magazine
AN OLYMPIAN EFFORT: SALES
AND MARKETING OF THE GAMES
Panelists:
- Jeannie Goldstein, Vice President,
Sports & Entertainment Marketing, Frankel
- Mike Moran, Olympic Consultant,
Edelman Sports & Entertainment Marketing (former
USOC Chief Communications Officer)
- Rob Prazmark, President, Olympic
Sales & Marketing, IMG
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business
Journal
CHICAGO WHITE SOX & U.S. CELLULAR
Panelists:
- Alan Ferber, Vice President of Marketing,
U.S. Cellular
- Rob Gallas, SVP,
Marketing & Broadcasting, Chicago White Sox
Moderator:
- Jim Kirk, Columnist, Chicago
Tribune
THE ROLE OF MEDIA IN SPORTS
Panelists:
- Kevin Adler, Vice President, Relay
Sports & Event Marketing
- Tom Buerger, Midwest Ad Sales Director,
Sports Illustrated
- Dan Curran, Midwest Director, Sports,
Westwood One Radio
- Steve Fapka, Vice President, ESPN/ABC
Sports
- John McNamara, Vice President, Turner
Sports
Moderator:
- Walter Lis, Director of Marketing,
STATS, Inc.
THE MIX OF SPORTS & ENTERTAINMENT:
THE POWER OF CELEBRITY AND MUSIC
Panelists:
- Joshua Landis, Vice President, Sports & Entertainment,
POC Media
- Walter Lee, Co- President, Pro Sports
Music Marketing (Marketer & Promoter:
"Who Let the Dogs Out?")
- Linda Tinoly, Foote, Cone & Belding
- Bob Williams, President, Burns Sports & Celebrities
EVENT MANAGEMENT AND MARKETING:
HOW TO PRODUCE, PROMOTE, AND STAGE A SUCCESSFUL SPORTS
EVENT
Panelists:
- Brook Jay, President, All Terrain
Productions, Inc.
- David Kennedy, Director, Sports
Development Office, City of Chicago, Mayor's Office
of Special Events
- Chuck Mycoff, Senior Vice President,
Hospitality & Entertainment Division, Intersport
- Gary Swain, Senior Vice President,
North American Events/Managing Director, IMG Chicago
Moderator:
- Howard Schlossberg, Faculty Director,
Creative Sports Marketing Program, Marketing Communications
Department, Columbia College Chicago
TEAMS, LEAGUES, PROPERTIES:
WHO'S BUYING IN THE DOWN ECONOMY?
Panelists:
- Jeannie Goldstein, Vice President,
Sports and Entertainment Marketing, Frankel
- Dave Greeley, Chief Marketing Officer,
Chicago Bears
- Steve Fapka, Vice President, ESPN/ABC
Sports Customer Marketing &
Sales
Moderator:
- Cathy Griffin, President, The Griffin
Network
SEPTEMBER 2002
CHICAGO CHAPTER OPENING EVENT: THE FUTURE OF SPORTS BUSINESS
IN CHICAGO
Event Sponsor: IEG SponsorDirect
Panelists:
- Bob Bernstein, Senior Vice President,
Client Media Director, Foote, Cone & Belding
- John Lewicki, Senior Director, U.S.
Sports Marketing, McDonald's Corporation
- John McDonough, Vice President,
Marketing and Broadcasting, Chicago Cubs
- Tony Schiller, Paragon Marketing
Group
Moderator:
-Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal |
