PAST EVENTS HOSteD BY BOSTON CHAPTER INCLUDE:

THINK-TANK PARTICIPANTS

Joe Bartolotta Executive Vice President, Chief Marketing Officer Eastern Bank	Mark Cavanaugh Global GM, Sports Marketing New Balance Athletic Shoe, Inc.
Andrew Collins President & Chief Executive Officer Sentient Jet	Rob Friedman Assistant Vice President, Sponsorship & Event Marketing John Hancock Financial
John Lynch Vice President, Head of Future REEBOK	Tom Manchester Vice President, U.S. Field Marketing Dunkin' Donuts
John Ratoff North America Corporate Sponsorships & New England Field Marketing Lead TD Bank	Greg Via Global Director, Sports Marketing The Gillette Company / P&G

Ted Dalton Senior Vice President, Corporate Partnerships & Business Development Boston Celtics

Ed Lynch Senior Director, Sports Marketing  USA TODAY Sports Media Group

Glen Thornborough Senior Vice President, Sales and Marketing TD Garden & Boston Bruins

SPONSOR SPOTLIGHT LECTURE SERIES: AN IN-DEPTH LOOK AT THE SPORTS SPONSORSHIP PORTFOLIO

One-on-One interview with: Charles Greenstein Senior Vice President Global Sponsorship Marketing Executive Bank of America

Interviewed by: Terry Lefton Editor-at-Large Sports Business Daily Sports Business Journal

SPONSOR SPOTLIGHT LECTURE SERIES:
AN IN-DEPTH LOOK AT THE SPORTS SPONSORSHIP PORTFOLIO

One-on-One interview with: Paul Alexander Executive Vice President Chief Communications Officer Liberty Mutual

Interviewed by: Terry Lefton Editor-at-Large Sports Business Daily Sports Business Journal

POST-OLYMPICS WRAP-UP: SPONSOR TELLS ALL

With the Sochi 2014 Olympic Winter Games concluded, Boston-area sports marketers will gather to network and hear sponsor insight from Olympic Marketer
Greg Via, Global Director, Sports Marketing, Gillette / P&G.

Interviewed by: Jennifer Karpf, Director, National Sports Marketing Network (NSMN)

CO-FACILITATOR: Julie Kahn Senior Vice President / New England Entercom New England	CO-FACILITATOR: Jeff Price President & Publisher Sporting News
Gene DeFilippo Director of Athletics Boston College	Steve Krom Vice President/ General Manager AT&T New England
Michael Lynch Director of Athletics Boston University	Warde Manuel Director of Athletics UConn
George Pyne President IMG Sports & Entertainment	Bob Scalise Nichols Family Director of Athletics Harvard University

Discussion Leaders:

CO-FACILITATOR: Ed Horne Chief Operating Officer Madison Avenue Sports & Entertainment	CO-FACILITATOR: Kristen Kuliga President K Sports & Entertainment (NFL agent)
Karen Guregian Patriots Beat Columnist Boston Herald	Amy Latimer Senior Vice President, Sales & Marketing TD Garden & Boston Bruins
Guy Rancourt Vice President, Associate Media Director Hill Holliday	Greg Via Global Director – Sports Marketing The Gillette Company / P&G

Discussion Leaders:

MODERATOR: Jeff Price President & Publisher Sporting News	Rafe Anderson CEO, TruMedia Networks [Social Media Agency of Record for Boston Red Sox]
Jennifer Compton Vice President, Marketing Boston Bruins & TD Garden	Christian Megliola Chief Strategy Officer/Sports, Consumer and New Media Regan Communications
Tim Murphy Vice President/General Manager Entercom Boston	Shawn Sullivan Chief Marketing Officer Boston Celtics
David Tryder Director, Interactive & Relationship Marketing Dunkin' Donuts	Bret Werner Managing Partner Catalyst Public Relations

Speakers:

Jim Andrews Senior Vice President/Editorial Director IEG, LLC	Jon Last President Sports & Leisure Research Group
MODERATOR: Amy Latimer Senior Vice President, Sales & Marketing TD Garden & Boston Bruins	Michael Neuman President Amplify Sports & Entertainment
Mark Noonan President - Americas Repucom International	Greg Via Global Sports Marketing The Gillette Company / Proctor & Gamble
Brian Williams Senior Vice President, Digital Marketing & CRM Kaleidoscope & General Motors R*Works

SPECIAL EVENT
NSMN SPORTS TACKLES CANCER Fundraiser



Hosted by House of Blues, Boston

THE STATE OF SOCIAL MEDIA IN SPORTS: WHAT EVERY SPORTS MARKETER NEEDS TO KNOW TO GENERATE REVENUE, INCREASE FAN BASE, SELL MERCHANDISE AND ATTRACT NEW BUSINESS TODAY

A look at how user-generated websites, blogs, mobile content and fantasy games are driving fan interest and broadening fan bases.


Event Sponsor:

Speakers:

Sam Kennedy Executive Vice President, Chief Sales & Marketing Officer Boston Red Sox	Michael Lowe Senior Interactive Marketing Manager FootJoy, Acushnet Company
Steve Semelsberger Senior Vice President & General Manager Pluck	Justin Shaffer Founder, Hotpotato Former SVP, New Media, MLB Advanced Media, L.P
Jim Ricotta President & CEO Azuki Systems	MODERATOR: Pete Vlastelica CEO Yardbarker

Speakers:

Bill Bridgen EVP & General Manager Comcast SportsNet New England	Rich Gotham President Boston Celtics
Julie Kahn Vice President/New England Market Manager Entercom	Chris Kiernan Vice President, Sports & Entertainment ICON International, an Omnicom Company
Mark Lev Executive Vice President Fenway Sports Group	Ed Lynch Director of Business Development Sentient Jet
Tom Shine Senior Vice President, Sports & Entertainment REEBOK

THE BUSINESS OF FOOTBALL: HOW SPONSORSHIP, COLLECTIVE BARGAINING, MEDIA, TECHNOLOGY & SOCIAL MEDIA CONTINUE TO CHANGE THE GAME

Speakers:

MODERATOR: Mike Lynch Sports Anchor WCVB-TV Channel
David Baxter President, Sports Licensed Division REEBOK	Andrew Brandt President The National Football Post
Gene DeFilippo Director of Athletics Boston College	Doug Flutie College Football Analyst, ABC Sports & ESPN Former Quarterback, NFL & Canadian Football League / Winner, Heisman Trophy / 1984
Greg Gordon Senior Vice President Liberty Mutual	Jonathan Kraft President & COO, The Kraft Group Vice Chairman & President, New England Patriots

FACILITATOR: Bob Lobel Sports Broadcaster
Jane Blalock CEO, JBC Golf, Inc. 27-time LPGA Champion LPGA Rookie of the Year, 1969 Member, New England Sports Hall of Fame Holds LPGA Record for most consecutive cuts made - 299
Dana Barros Media Relations, Boston Celtics Retired NBA Player, Point Guard Boston Celtics Former Boston College player finishing as one of the school's all-time leading scorers	M.L. Carr President, WARM2Kids (We're All Role Models 2 Kids) Retired NBA player, Detroit Pistons and Boston Celtics Won 2 NBA World Champions with the Boston Celtics (1981 &1984)
John Hannah President, John Hannah Entertainment, LLC Retired NFL player, Offensive Guard, New England Patriots (1973-1985) Elected to the Pro Football Hall of Fame in 1991	Nancy Kerrigan Two-time Olympic Medalist
Bob Sweeney Director of Development, Boston Bruins Foundation Retired NHL player (1986-1996) Center, Boston Bruins Member, Hockey East Second All-Star Team (1985)
Luis Tiant Retired MLB Player Pitcher, Boston Red Sox Inducted into Boston Red Sox Hall of Fame (1997) 3x All-Star selection (1968, 1974, 1976) 1972 American League Comeback Player of the Year 1975 Babe Ruth Award
Randy Vataha Retired NFL Player (1971-1977) Former Wide receiver, New England Patriots Founding member, United States Football League President, Game Plan LLC

THE EVOLUTION OF NASCAR IN NEW ENGLAND: ROUSH FENWAY RACING: HOW THE PARTNERSHIP WILL HELP FURTHER DEVELOP THE SPORT IN THE NORTH

Welcome by:
Mike Dee, President, Fenway Sports Group / Chief Operating Officer, Boston Red Sox

Speakers:
- Ray Guilbault, Senior Vice President, NESN
- Mark Lev, Executive Vice President, Fenway Sports Group
- Jim Obermeyer, Managing Director, Brand and Consumer Marketing, NASCAR 
- Geoff Smith, President, Roush Fenway Racing 
- Bill Wynne, North America Motorsports Marketing Manager, Ford Racing Technology

Moderator:
- Ed Lynch, Director of Business Development, Sports & Entertainment, Sentient Jet

THE BUSINESS OF GOLF
Hosted at Granite Links Golf Club

Opening Remarks: The State of Golf By Tom Nolan, Publisher, GOLF World Magazine

Speakers:

- Jane Blalock, Founder & CEO, JBC Golf  
- Steve Dow, Vice President, Group Account Director, MPG / Arnold
- David M. Lafrennie, Assistant Vice President, External Communications, Hartford Life 
- Tom Nolan, Publisher, Golf World Magazine
- Tracy West, Tournament Director, Bank of America Championship/ President & CEO, Hayson Sports Group

Moderator:
- Ed Lynch, Director of Business Development, Sports, Sentient Jet

SUPER BOWL ADVERTISING: HOW THE COMMERCIALS HAVE BECOME PART OF THE GAME

Speakers:

- Marc Gallucci, CEO & Owner, Fort Franklin
- Lou Imbriano, Chief Marketing Officer, New England Patriots; Vice President/COO, New England Revolution
- Eric Kraus, Vice President, Corporate Communications, Gillette
- John Moore, Senior Vice President/Group Media Director, Mullen (Client: Monster - Super Bowl Advertiser from 1999-2001)
- Grant Pace, Partner/Executive Creative Director, Conover Tuttle Pace (Creator of the original Bud Bowl ads for Anheuser Busch)

Moderator:
- Kathy Kiely, President, The Ad Club

GAME ON: THE RETURN OF THE NHL

Event Sponsor:



Speakers:

-

THE CHANGING FACE OF BOSTON SPORTS MEDIA

Event Sponsor:



Speakers:

- Julie Kahn,

A NETWORKING NIGHT AT THE INSTITUTE OF CONTEMPORARY ART

HOLIDAY FUNDRAISER & SPORTS AUCTION FOR:

Thank you to all of the Boston Chapter members who raised thousands of dollars for STRIKE OUT CANCER.

BEANTOWN & BASKETBALL: SALES AND MARKETING THE CELTICS WAY
(panel & game)

Panelists:
- Vin Capozzi, Senior Vice President, Sales & Marketing, Harvard Pilgrim Health Care
- Rich Gotham, Executive Vice President, Sales and Marketing, Boston Celtics
- Scott O'Neil, Senior Vice President, Team Marketing, National Basketball Association
- Ralph Tricomi, Jr., Regional Marketing Manager, Lincoln Mercury
- David Woodman, Senior Vice President/General Manager, Fox Sports Net New England

Moderator:
- Ian Thomsen, Senior Writer, Pro Basketball, Sports Illustrated

START YOUR ENGINES: MARKETING NASCAR IN NEW ENGLAND

Panelists:
- Jon Di Gesu, Director of Communications, Sylvania
- Jon McGahan, Vice President, Marketing, New Hampshire International Speedway
- Brett Yormark, Vice President, Corporate Marketing, NASCAR

Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports Business Journal

GOING FOR GOLD: BUILDING BUZZ IN ANTICIPATION OF THE 2004 SUMMER GAMES

Opening Remarks:
- Jeff Taylor, Founder and Chief Monster, Monster

Panelists:
- Colleen Fitzpatrick, Director Sports/Event Marketing, John Hancock Financial Services/Manulife
- Brett Goodman, Vice President, Marketing and Business Affairs, NBC Olympics
- Doug Hall, Director, Marketing Services, Monster
- Rob Prazmark, President, IMG Olympics

Moderator:
- Peter Blacklow, Chief Marketing Officer, WorldWinner

NSMN MEMBER BASKETBALL TOURNAMENT
Hosted by Basketball City, Boston

BRANDS AT PLAY: HOW NEW ENGLAND’S TOP COMPANIES MAKE SPORTS WORK

Panelists:
- Doug Hall, Director, Marketing Services, Monster
- Eric Kraus, Vice President, Corporate Communications, The Gillette Company
- David Lafrennie, Director, Corporate Marketing, Hartford Life
- Christine Madigan, Corporate Marketing Services Manager, New Balance
- Kristin Tallman, Senior Vice President, Director, Corporate Sponsorships/Marketing Integration, Citizens Bank

Moderator:
 - Terry Lefton, Editor-at-Large, Sports Business Daily/ Sports Business Journal

ATHLETE MARKETING IN THE Post-Kobe Bryant Era

Panelists:
- John Holloran, Marketing Manager, Pepsi New England
- Sam Kennedy, Vice President Sales and Corporate Partnerships, Boston Red Sox
- Todd Krinsky, Vice President, RBK division, Reebok
- Kristen Kuliga, Principal, K Sports and Entertainment
- Jerry Solomon, President, TFN, The Football Network
- Chip Tuttle, Partner, Conover Tuttle Advertising and Public Relations

Moderator:
- Mark Lev, Executive Vice President, Sales and Marketing, ANC Sports Enterprises

TWO NIGHTS, TWO CITIES: One Great Cause

Networking & Silent Auction hosted by NSMN

A gathering of sports business professionals and friends in Boston and NYC. NSMN hosted a special evening of networking, cocktails, music and a silent auction to help raise funds and support the Jack Lynch Fund. The Fund was established to help sports business industry veterans Ed and Dianne Lynch cover family treatment expenses for their son Jack Lynch and the Children’s Floating Hospital in Boston where he is being treated.

More than $24,000 was raised at the Boston fundraiser. More than $55,000 was raised together in Boston and NYC!

MARKETING THE NHL AND THE Boston Bruins: What's Ahead For 2003-04

Event Sponsor:



Panelists:

- Richard Krezwick, President and CEO, FleetCenter / Executive Vice President, Boston Bruins
- Tom Manchester, Field Marketing Manager, Dunkin' Donuts
- Bryant McBride, President and CEO, Vision Sports & Entertainment Partners
- John Ratoff, Vice President, Corporate Sponsorships, BankNorth

Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports Business Journal

SOLE SURVIVORS: WHAT'S DRIVING THE ATHLETIC SHOE INDUSTRY?

Panelists:
- John Frascotti, Senior Vice President, Licensing & New Business Development, Reebok International Ltd.
- Paul Heffernan, Vice President, Global Marketing, New Balance

Moderator:
- Terry Lefton, Editor at Large, Sports Business Daily/Sports Business Journal

THE BUSINESS OF SOCCER: THE COMPETITION for Fans, Sponsors and Media

Panelists:
- Frank Dell'Apa, Writer, The Boston Globe
- Rick Faubert, Assistant GM, Boston Breakers
- Lou Imbriano, Vice President & Chief Marketing Officer, New England Patriots, New England Revolution & Gillette Stadium
- Kristine Lilly, Player/Captain, Boston Breakers
- John Stevenson, Vice President & General Manager Teamsports, PUMA North America

Moderator:
- Jason Howarth, Senior Account Director, Conover Tuttle

NSMN had the special opportunity to attend the WBZ BusinessBreakfast presented by WBZ NewsRadio and the FleetBoston Classic.

Panelists:

- Donna Fiedorowicz, Vice President, Tournament Business Affairs, "Champions Tour"
- Keith Ritter, Senior Vice President, New Business Development, National Hockey League
- Don Sweeney, Dallas Stars Defenseman
- Bob Gilder, 2002 FleetBoston Classic Champion

REACHING OUT: A NIGHT CELEBRATING THE CHARITABLE EFFORTS OF OUR BOSTON ATHLETES

A night featuring New England's sports charities:

Participating charities included:
-- Active Force Foundation
-- AJ Mleczko Charity on Ice
-- Antoine Walker Celebrity Golf Classic
-- Heart of Boston Foundation
-- MVPhilanthropy
-- Nashawtuc Charities, Inc./FleetBoston Classic 
-- NewFund 
-- Nomar 5 Fund
-- The 8 Foundation
-- The Cam Neely Foundation For Cancer Care
-- The Doug Flutie, Jr. Foundation for Autism
-- The Giving Back Fund
-- The Jimmy Fund Golf Program  
-- The Red Auerbach Youth Foundation
-- The Travis Roy Foundation
-- The Truth Fund

CHANGING TIMES: BUYING AND SELLING IN THE DOWN ECONOMY: BOSTON AND BEYOND

Panelists:

- Ed Horne, President, NHL Enterprises
- John Lynch, Vice President of Sports Marketing, Reebok
- Tom Manchester, Field Marketing Manager, Dunkin' Donuts/Baskin Robbins
- John Schemerhorn, Vice President, General Sales Manager, Fox Sports Net

Moderator:
- Mark Lev, Executive Vice President, ANC Sports Enterprises

SPECIAL EVENT
THE CHANGING FACE OF BOSTON SPORTS (team owners panel)

Event Sponsors:
Dunkin' Donuts, John Hancock Financial Services, Vision Sports & Entertainment Partners

Panelists:
- Wyc Grousbeck, Managing Partner & CEO, Boston Celtics
- John Henry, Principal Owner, Boston Red Sox
- Charlie Jacobs, Executive Vice President, Boston Bruins & FleetCenter
- Jonathan Kraft, Vice Chairman, New England Patriots

Moderator:
- Bob Lobel, Sports Director, WBZ-TV

THE BUSINESS OF WOMEN'S SPORTS

Panelists:
- Sharon Barbano, Group Director, Reebok Women's Global Marketing
- Karin Piscitelli, Director of Marketing & Sponsorships, Boston Breakers
- Ann Sanders, Executive Director, NewFund
- Kim Zayotti, General Counsel, Woolf Associates

REACHING OUT WITH THE NEW ENGLAND PATRIOTS--A LOOK AT THE TEAM'S COMMUNITY SERVICE EFFORTS

Keynote Speaker:
- Don Lowery, Vice President, Player Development & Community Affairs, New England Patriots

COLLEGE SPORTS IN THE BOSTON MARKETPLACE: WHAT BRANDS LOOK FOR FROM HIGHER EDUCATION

Panelists:
- Jeff Cohen, Athletic Director, Brandeis University
- Gene DeFilippo, Athletic Director, Boston College
- Dr. Ed Stoner, Associate Director, Athletics/Business Affairs, UMass Lowell

THE IMPORTANCE OF SPORTS RESEARCH

Presented by: TNS Intersearch &ESPN SPORTS POLL

Panelists:
- David W. Kocsis, Ph.D., National Football League
- Rob Fox, TNS Intersearch & ESPN SPORTS POLL

TRENDS IN ATHLETE PRODUCT ENDORSEMENT

Panelists:
- Phil Gloudemans, Senior Vice President, Agnew Carter MS&L
- Peter Roby, Vice President, Marketing, North America, Reebok

Moderator:
- Robert Ruxin, Managing Director, S/R Associates

ATHLETES GIVING BACK: THE IMPORTANCE OF CAUSE RELATED MARKETING

Panelists:
- Kristen Kuliga, Woolf Associates
- Marc Pollick, Founder/President, The Giving Back Fund

THE MULTIPLE BRANDS OF THE BOSTON RED SOX

Panelists:
- Larry Cancro, Senior Vice President, Boston Red Sox
- Dr. Stephen Greyser, Harvard Business School

SPORTS ON THE NET: HOW THE INTERNET IS CHANGING THE BUSINESS OF SPORTS

Event sponsor: IBM

Panelists:
- Whitney Johnson, RacingRhino.com
- Mark Stamm, Myteam.com
- John Hunter, Sportingauction.com
Moderator:
- Mark Hardie, Forrester Research

1999
BOSTON CHAPTER - OPENING EVENT
Hosted by the Boston Red Sox at Fenway Park

Keynote Speaker:
- Larry Moulter, Chief Executive Officer, Woolf Associates