SUPER BOWL 50: THE NATIONAL FOOTBALL LEAGUE'S GOLDEN OPPORTUNITY FOR BRAND MARKETING --- THE STRATEGY, THE EVENT, THE LEGACY
Discussion Leaders:
NSMN event hosted at:
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PETER O’REILLY
Senior Vice President
National Football League
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PROFESSOR
STEPHEN A. GREYSER
Richard P. Chapman Professor (Marketing/ Communications), Emeritus
Harvard Business School
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KEITH BRUCE
President & CEO
San Francisco
Super Bowl 50
Host Committee
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ETHAN CASSON
Chief Revenue Officer
San Francisco 49ers
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MARK FOXTON
Director of Sports Marketing
Levi's® Brand
Levi Strauss & Co.
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SPORTS BUSINESS YEAR IN REVIEW:
AN INVITATION-ONLY,
INDUSTRY-ONLY
TOWN HALL MEETING
TO DISCUSS THE GOOD, THE BAD &
THE IMPACT
THIS YEAR WILL HAVE ON THE BUSINESS OF SPORTS
Discussion Leaders:
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Ethan Casson
Chief Revenue Officer
San Francisco 49ers |
Anne Cribbs
President
The Bay Area Sports
Organizing Committee |
Carolyn Feinstein
Formerly with Electronic Arts |
Pat Gallagher
Executive Vice President,
Marketing, Partnerships & Communications
San Francisco Bay Area
Super Bowl 50 Host Committee
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Jim Leahey
Vice President, Sales & Marketing
Oakland Athletics
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Michael Lynch
Head of Consulting
Repucom |
Tony Wells
Senior Vice President, Marketing
Schneider Electric |
SPONSOR SPOTLIGHT LECTURE SERIES: AN IN-DEPTH LOOK AT THE SPORTS SPONSORSHIP PORTFOLIO
One-on-One interview with:
James Curleigh
President, Levi's® Brand
Levi Strauss & Co.
Interviewed by:
Jennifer Karpf
Executive Director
National Sports Marketing Network (NSMN)
THE CHANGING LANDSCAPE OF SPORTS IN THE
BAY AREA:
THE ECONOMIC IMPACT ON THE REGION & THE BUSINESS OPPORTUNTIES AHEAD
Bay Area sports team presidents and local sports business leaders will gather to discuss the economic impact of the many changes in the local marketplace.
Discussion Leaders:
Discussion Facilitators:
Malcolm Bordelon
25 year sports marketing veteran,
Former Executive Vice President,
San Jose Sharks |
Pat Gallagher
Principal
Gallagher & Associates |
MEMBER NETWORKING NIGHT
THE IMPACT OF A WORK STOPPAGE ON SPORTS BUSINESS: WHAT CAN WE EXPECT & HOW DO WE PREPARE?
Discussion Leaders:
Co-Moderator:
Steve Tseng
Senior Vice President
IMG Consulting |
Co-Moderator:
Eric Young
Sports Business Reporter
San Francisco Business Times |
Ted Griggs
Vice President & General Manager
Comcast SportsNet Bay Area |
Ronnie Lott
Former NFL Player,
Super Bowl Champion & Philanthropist
Member, Pro Football Hall of Fame &
College Football Hall of Fame
Founder, All Stars Helping Kids |
Mike Sullivan
Managing Director
Octagon Football |
LEVERAGING SOCIAL MEDIA TO WIN IN SPORTS:
YOU HAVE FOLLOWERS - NOW WHAT? CREATING NEW WAYS TO INCREASE
CONSUMER EXPERIENCE AND ENGAGEMENT
Event Host:
Discussion Leaders:
MODERATOR:
Jeff Price
President & Publisher
Sporting News |
Zachary Glare
Marketing & Advertising Manager
Oakland Athletics |
Wayne Sieve
Vice President, Sports
Ustream, Inc. |
Bryan Srabian
Head of Social Media
San Francisco Giants
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Tony Wells
Chief Marketing Officer
24 Hour Fitness
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THE EVOLUTION & ROLE OF ROI IN SPORTS:
WHY MEASUREMENT SHOWS SPORTS SPONSORSHIP
IS A MAJOR ELEMENT OF THE MARKETING MIX
Event Sponsor: 
Discussion Leaders:
Derek Benbow
Director, Corporate Sponsorships
Charles Schwab |
Jeff Eccleston
Vice President, Group Director
Sponsorship Research International (SRi) |
Robert Kinnard
Vice President, Corporate Sales & Marketing
Oakland Raiders
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Mark Noonan
President – Americas
Repucom International
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Steve Tseng
Senior Vice President
IMG Consulting |
Jason Pearl
Managing Vice President,
Sponsorship & New Business Development
San Francisco Giants |
Tony Wells
Executive Vice President,
Chief Marketing Officer
24 Hour Fitness |
PANEL LEADER:
Eric Young
Sports Business Reporter
San Francisco Business Times |
THE STATE OF THE ECONOMY & HOW IT IMPACTS THE SPORTS INDUSTRY
Event Sponsors:
Discussion Leaders:
THE BUSINESS OF FOOTBALL: HOW SPONSORSHIP, COLLECTIVE BARGAINING, MEDIA, TECHNOLOGY & SOCIAL MEDIA CONTINUE TO CHANGE THE GAME
Discussion Leaders:
MEMBERS-ONLY COCKTAIL RECEPTION
SPORTS & SCANDAL: WHAT WE HAVE LEARNED AND HOW WE PREPARE FOR THE FUTURE
Discussion Leaders:
Steve Baker,
President,
Baker Sports Management
Bob Dorfman, Executive Vice President/Executive Creative Director,
Baker Street Partners
Ann Killion,
Sports Columnist,
San Jose Mercury News
Staci Slaughter,
Senior Vice President, Communications,
San Francisco Giants
Dr. Jamie Williams,
Athletic Director,
Academy of Art University (Former NFL Player:
San Francisco 49ers, Houston Oilers,
Los Angeles Raiders and St. Louis Cardinals;
Member of the 49er's 1990 Super Bowl Championship Team)
Moderator:
Joe Fonzi, Sports Anchor, KTVU FOX 2
MEMBER NETWORKING NIGHT
WITHOUT WIRES: THE FUTURE IF WIRELESS SPORTS CONTENT
Discussion Leaders:
- Michael Ahearn, Director of Marketing, iloopmobile.com
- David Boardman, Co-Founder, FanConneX
- Dave Pizzi, Account Supervisor, Seismicom
- Paul Cushman, Vice President, Mobile Marketing, m-Qube
- Bill Schlough, Vice President & CIO, San Francisco
Giants
TODAY'S SPONSORSHIP GAME: WHAT DO CLIENTS REALLY WANT?
Panelists:
- Keith Bruce, Chief
Marketing Officer, SportsMark Management Group
- Sharon Shapiro, Senior Director, Promotions & Sports
Product Marketing, SONY Computer Entertainment America / PlayStation
- Chris Katsuleres, Vice President, Sponsorship & Event
Marketing, VISA International
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports
Business Journal
SPORTSCAST 2005: A SALES FORECAST FROM THE INDUSTRYS TOP BAY AREA EXECUTIVES
Panelists:
- Brian Grey, General Manager, Yahoo Sports!
- Tom Raponi, Vice President & General Manager,
KICU- Action 36/Cable 6
- Anthony Rodio, Vice President, Marketing, Stubhub.com
- Robert Rowell, President, Golden State Warriors
Moderator:
- Pat Gallagher, President, Giants Enterprises, LLC
MEMBER NETWORKING NIGHT
THE BUSINESS OF FOOTBALL
Panelists:
- Steve Baker, Attorney, Baker Sports Management
- Bob Carruesco, Assistant Athletic Director for Marketing,
Stanford University Athletics
- Solly Fulp, Director of Corporate Partnerships,
University of California, Berkeley Athletics
- Geoff Mink, Senior Marketing Manager, Northern California,
Nextel Communications
- David Peart, Vice President, Sales & Marketing,
San Francisco 49ers
Moderator:
- Gary Cavalli, Executive Director, Emerald Bowl
POST-OLYMPIC WRAP-UP: SPONSORS TELL
ALL
Event Hosted by: 24 Hour Fitness
OPENING REMARKS:
- Anne Cribbs, President, Anne Cribbs & Company
[1960 Olympian; Chair of Northern California
Olympic Alumni Organization; President and CEO of the
Bay Area
Sports Organizing Committee (BASOC)]
Panelists:
- Chris Feder, Vice President, Team Sports, 24 Hour
Fitness
- Michael Lynch, Senior Vice President, Event & Sponsorship
Marketing, VISA USA
- Trisha Roché, Olympic Sponsorship Manager,
Chevron Texaco
Moderator:
- Becky Saeger, Executive Vice President, Brand Management,
Charles Schwab
A'S BRAND BASEBALL FORUM
Panelists:
- Vince Belizario, Director of Sponsorship and Event
Marketing, Seismicom
- Courtney Beuchert, General Manager, McCann Erickson
San Francisco
- David Rinetti, Vice President, Stadium Operations,
Oakland Athletics
- Bill Robinson, Senior Vice President/General Manager,
Pepsi Bottling Group
- Kristi Wilkins, Director of Marketing Communications,
Comcast Northern California
Moderator:
- David Alioto, Vice President, Sales and Marketing,
Oakland Athletics
MEMBER NETWORKING NIGHT
THE CONVERGENCE OF SPORTS & TECHNOLOGY
Event Hosted by YAHOO! Sports
Panelists:
- Andrew Berman, Executive Director, Business Affairs & Development,
America Online
- Brian Grey, General Manager, YAHOO! Sports
- Jeff Krolik, General Manager, Fox Sports Net Bay
Area
Moderator:
- Sam Peck, Founder, SGP Sales & Marketing
BUILD IT AND THEY WILL COME: THE FUTURE OF NEW FACILITIES & NAMING RIGHTS
IN THE BAY AREA
Panelists:
- Larry Baer, Executive Vice President & Chief
Operating Officer, San Francisco Giants
- Richard Copeland, Partner, BRC Group
- Martin Harris, Managing Partner, San Francisco Arena
Developers, LLC,
San Francisco Sports & Entertainment Center, LLC
- Ignacio De La Fuente, Oakland City Council President, Co-chair,
Oakland-Alameda County Coliseum Joint Powers Authority
- Jan Soderstrom, Partner, SOMO Partners
ATHLETE MARKETING IN THE POST-KOBE BRYANT ERA
Panelists:
- Morris Bradshaw, Senior Administrator, Oakland Raiders (Former
Wide Receiver, Oakland Raiders)
- Calvin Andrews, BDA Sports Management (Agent to Yao
Ming)
- Kevin Moehlenkamp, Executive Creative Director, McCann
- Erickson San Francisco
- Don Transeth, Vice President, Marketing and
Brand Innovation, EA SPORTS
Moderator:
- Eric Young, San Francisco Business Times
BUYING AND SELLING IN THE DOWN ECONOMY: WHAT WE CAN EXPECT
Panelists:
- David Alioto, Vice President, Sales and Marketing, Oakland A’s
- Malcolm Bordelon, Executive Vice President, Business
Operations, Silicon Valley Sports & Entertainment
- Brian Grey, General Manager, YAHOO! Sports
- Steve Tseng, Vice President, Business Development,
IMG
Moderator:
- Jeff Krolik, General Manager, Fox Sports Net Bay
Area
DECEMBER 2003
SAN FRANCISCO CHAPTER OPENING EVENT:
THE FUTURE OF SPORTS BUSINESS IN THE BAY AREA
Panelists:
- Courtney Buechert, EVP/General Manager, McCann-Erickson
San Francisco
- Anne Cribbs, President & CEO, The Bay Area Sports
Organizing Committee
- Pat Gallagher, President, San Francisco Giants Enterprises,
LLC
- Michael Lynch, Senior Vice President, Event and Sponsorship,
Visa USA
- Robert Rowell, President, Golden State Warriors
Moderator:
- Gary Radnich, Sports Director, KRON-TV / Sports Talk
Show Host, KNBR
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