Past Events HOSTED BY NYC Chapter INCLUDE:

A timely industry discussion held in November 2016 was led by sports business executives and brand marketers who shared their experiences of how they reach this important demographic born between 1980 and 2000 and why traditional marketing strategies will not work.

 According to The New York Times, millennials are about 80 million strong in the United States - larger than any other demographic group!   As of March there are more millennials in the American work force than Generation Xers or baby boomers, according to the Pew Research Center. The consulting firm Accenture estimates that millennials will spend $1.4 trillion annually by 2020, and they are expected to inherit about $30 billion in the coming years.

PART ONE:
MILLENNIALS 101  [RESEARCH PRESENTATION]

We discussed the major differences between boomers, Gen Xers and millennials and how they each consume sports

• Learn the current and future buying power that millennials have and why brand marketers are creating new strategies to reach them 
• Where can we reach millennials?  We will review how millennials spend their time and feed their passion for sports
• How much time do they spend online and what social media platforms are they using?
• How does their dependence on technology affect their purchasing decisions?
• What's next in terms of sports for millennials?

PART TWO:
INDUSTRY DISCUSSION  [PANEL DISCUSSION]

Moderated by: Terry Lefton Editor-at-Large SportsBusiness Journal / Sports Business Daily READ BIO

Johanna Faries Vice President, Marketing & Fan Development National Football League

Adam Harter Vice President, Cultural Connections PepsiCo

Evan Kamer Vice President & General Manager Skratch PGA TOUR

Mark Noonan Global Chief Commercial Officer The World Surf League

Simon Wardle Chief Strategy Officer Octagon

HOW ARE SPORTS BUSINESS EXECUTIVES AND BRAND MARKETERS FOCUSING & SUCCESSFULLY ENGAGING THIS GENERATION OF SPORTS FANS

• Hear key marketing strategies used by professional sports leagues and teams to reach this powerful demographic that are aimed to attract them to attend live games
• Gain insight on the social media platforms that are most popular with millennials. How are sports properties and brands using these platforms to market?
• Learn more about how sports teams and venues are upgrading their technology to further reach and engage millennials at live sporting events
• How are leagues adapting their apps to cater to this social media-savvy generation?   
• Learn how brands are using millennial athletes to win the buying power of this audience segment
• Which sports companies are creating additional real-time engagement opportunities with millennial fans and why is it important?
• Hear how sports teams are increasing on-site fan engagement for this new generation of sports fans and why it’s a balance that can’t interfere with the live game experience
• How will the sports business industry keep millennials interested in sports?

THIS EVENT WAS HOSTED AT THE PALEY CENTER OF MEDIA IN NEW YORK CITY.

A SPORTS BUSINESS YEAR IN REVIEW:
AN INVITATION-ONLY, INDUSTRY-ONLY TOWN HALL MEETING TO DISCUSS THE GOOD, THE BAD & THE IMPACT THIS YEAR WILL HAVE ON THE BUSINESS OF SPORTS THIS YEAR & BEYOND

Discussion Leaders:

Lisa Baird Chief Marketing Officer United States Olympic Committee	Mike Bass Executive Vice President National Basketball Association
Ed Horne Senior Vice President, Americas IMG Consulting	Tim McGhee President MSP Sports
Jeff Price Chief Commercial Officer PGA of America	Brett Yormark Chief Executive Officer Brooklyn Nets & Barclays Center

SPONSOR SPOTLIGHT LECTURE SERIES:
AN IN-DEPTH LOOK AT THE SPORTS SPONSORSHIP PORTFOLIO

One-on-One interview with: Sharon Byers Senior Vice President, Sports & Entertainment Marketing Coca-Cola North America

Interviewed by: Terry Lefton Editor-at-Large Sports Business Daily Sports Business Journal

SPECIAL INDUSTRY FUNDRAISER HOSteD BY NSMN'S SPORTS TACKLES CANCER

www.sportstacklescancer.com

Hundreds of sports business professionals gathered in NYC on September 9, 2013 for a fundraiser for 14 year old Ariana Economou who is battling Stage 4 cancer. With event admissions, tshirt sales, a slient & live auction, more than $62K was raised. 100% of the funds raised were donated directly to Ariana's parents, Sonia & Mark Economou. Thank you to the sports industry for your support and participation with NSMN's Sports Tackles Cancer.

SPECIAL EVENT to CELEBRATE NSMN'S 15th YEAR!

Hundreds of members were in attendance to honor and celebrate NSMN's 15 years of service to the industry! In addition to live tributes, there were special video tributes by:

Lisa Baird, Chief Marketing Officer, United States Olympic Committee
Gary Bettman, Commissioner, National Hockey League
Brian France, Chairman / CEO, NASCAR
Don Garber, Commissioner, Major League Soccer
Steve Phelps, Chief Marketing Officer, NASCAR
Rob Prazmark, President, 21 Marketing
Mike Reisman, Principal, Team Epic
David Stern, Commissioner, National Basketball Association    
Melinda Travis, CEO, Pro Sports Communications  

PLEASE ENJOY & SHARE NSMN's 15th ANNIVERSARY EVENT VIDEO:

Moderated by:

Terry Lefton
Editor-at-Large
SportsBusiness Journal / Sports Business Daily
READ BIO

John Miller Head, NBC Sports Agency Chief Marketing Officer, NBCUniversal Television Group READ BIO

Think-Tank Participants:

Lisa Baird Chief Marketing Officer United States Olympic Committee READ BIO	Dermot Boden Chief Brand Officer Citi
Dan Creed Vice President, Marketing BMW of North America, LLC	John Miller Head, NBC Sports Agency Chief Marketing Officer, NBCUniversal Television Group READ BIO
Betty Noonan Senior Vice President Panasonic Consumer Marketing Company of North America	Gary Pluchino Senior Vice President Managing Director, Global Sports IMG Consulting [Agency for: TOP: GE / USOC: Allstate, 24 Hour Fitness, DeVry, Chobani / London '12]
Rob Prazmark Founder & CEO 21 Sports & Entertainment Marketing Group [One of the creators of the TOP program & former consultant, IOC] READ BIO	Mike Reisman Partner Team Epic [Agency for: Samsung Electronics, USOC] READ BIO
Jordan Schlachter Executive Vice President, Sports The Marketing Arm [Agency for AT&T, Hilton Worldwide, BP]	Mark Wright Vice President, Media & Sponsorships AT&T

Think-Tank Facilitator:

Terry Lefton Editor-at-Large SportsBusiness Journal Sports Business Daily READ BIO

THE STATE OF SPORTS BUSINESS: AN INDUSTRY FORECAST - A REFLECTION ON 2011 AND A LOOK AHEAD

Discussion Leaders:

Lisa Baird Chief Marketing Officer United States Olympic Committee	Tim McGhee Senior Vice President / Managing Director IMG Consulting
Larry Novenstern Senior Vice President, National Broadcast & Partnerships Orion Trading	Jeff Price President & Publisher Sporting News
Mike Reisman Principal Team Epic	FACILITATOR: Terry Lefton Editor-at-Large SportsBusiness Journal & Sports Business Daily

THINK-TANK PARTICIPANTS:

Kathy Carter President Soccer United Marketing Major League Soccer	Javier Farfan Senior Director, Cultural Branding Pepsi Beverages Company
John Guppy President & Founder Gilt Edge Soccer Marketing  (Clients include Degree Men, Fox Soccer/Fox Deportes, Heineken, ICONS, Pepsi and Yingli Solar)	Peter O'Reilly Vice President, Fan Strategy & Marketing National Football League
Heidi Pellerano Vice President, Hispanic Marketing Wasserman Media Group (Clients include T-Mobile and Pepsi)	Brad Rothenberg Partner BRC Group & Alianza de Futbol Hispano
Roberto Ruiz Senior Vice President, Client Development Univision

THE IMPACT OF A WORK STOPPAGE ON SPORTS BUSINESS: WHAT CAN WE EXPECT & HOW DO WE PREPARE?

Discussion Leaders:

Co-MODERATOR: Ed Horne Chief Operating Officer Madison Avenue Sports & Entertainment
David Campanelli Vice President, Director of National Television Horizon Media (Agency for Geico & Corona)	Kristen Kuliga President K Sports & Entertainment (NFL agent)
Tom McGovern Managing Director Optimum Sports (Agency for PepsiCo, Visa, FedEx & State Farm)	John Shea Executive Vice President, Consulting Octagon (Agency for Castrol, Bank of America, Sprint & Mastercard)

LEVERAGING SOCIAL MEDIA TO WIN IN SPORTS: YOU HAVE FOLLOWERS - NOW WHAT? CREATING NEW WAYS TO INCREASE CONSUMER EXPERIENCE AND ENGAGEMENT

Discussion Leaders:

Co-Moderator: Terry Lefton Editor-at-Large Sports Business Daily/ SportsBusiness Journal	Co-Moderator: Jeff Price President & Publisher Sporting News
Perry Cooper Senior Vice President/ Direct & Digital Marketing and Fan Analytics National Hockey League	Melissa Brenner Vice President, Marketing National Basketball Association
Bob Cramer Vice President, Lifestyle Marketing & Programming Coca-Cola North America - Active Lifestyle Brands: Vitaminwater, Smartwater, POWERADE, Fuze, NOS, Full Throttle	Tony Pace Senior Vice President & Chief Marketing Officer SUBWAY
Paul Sewards Managing Director / Digital Strategy SME	Bret Werner Managing Partner Catalyst Public Relations

ONLINE SPORTS CONTENT - THE PAID VS. FREE PARADIGM

Discussion Leaders:

Panel Facilitator: Tracy Dolgin President & CEO YES Network	Michael Aresco Executive Vice President, Programming CBS Sports
Terry Denson Vice President, FiOS TV Content & Programming Verizon	John Kosner General Manager ESPN Digital
Jeff Price President & Publisher Sporting News	Jody Shapiro Senior Vice President/General Manager NHL Network

SPECIAL EVENT
SPORTS TACKLES CANCER FUNDRAISER

Event Sponsor:

Fundraiser and Networking Event
Learn more at www.sportstacklescancer.com

THE EVOLUTION & ROLE OF ROI IN SPORTS: WHY MEASUREMENT SHOWS SPORTS SPONSORSHIP IS A MAJOR ELEMENT OF THE MARKETING MIX

Event Sponsor:

Discussion Leaders:

Jim Andrews Senior Vice President/Editorial Director IEG, LLC	Jeff Eccleston Vice President, Group Director Sponsorship Research International (SRi)
Panel Moderator: Ed Horne President Madison Avenue Sports and Entertainment	Mark Noonan President - Americas Repucom International
Rick Singer Vice President, Client Executive Marketing IBM	Simon Wardle Senior Vice President Octagon
Brian Williams Senior Vice President, Digital Marketing & CRM Kaleidoscope & General Motors R*Works

THE STATE OF THE ECONOMY & HOW IT IMPACTS THE SPORTS INDUSTRY
How bad is it really and how is our industry coping?

Event sponsors:



Discussion Leaders:

Co-Moderator: Ralph Santana Vice President Pepsi & Diet Pepsi Marketing PepsiCo North America	Co-Moderator: Mike Reisman Partner Velocity Sports & Entertainment
Kathy Carter Executive Vice President Major League Soccer/ Soccer United Marketing	Terry Lefton Editor-at-Large Sports Business Daily / SportsBusiness Journal
Tom McGovern Managing Director Optimum Sports	Brian Mieth Vice President, Sports & Entertainment ICON International, an Omnicom Company
Larry Novenstern Executive Vice President/ Managing Director, National & Local Investments, Optimedia US	Jim O'Connell Vice President, Corporate Marketing NASCAR
Edward M. O'Hara Chief Creative Officer & Senior Partner SME	Marc Riccio Vice President, Corporate Sales & Marketing New York Jets LLC
Michael Robichaud Vice President, Global Sponsorships Mastercard	Brett Yormark President & CEO Nets Sports & Entertainment, LLC

ENGAGING THE SPORTS FAN OUTSIDE THE TELECAST:
A look at how user-generated websites, blogs, mobile content and fantasy games are driving fan interest and broadening fan bases

Event Sponsor:



Speakers:

Co-Moderator: Doug Perlman President, Accrue Advisors Managing Director, Accrue Sports & Entertainment Ventures	Co-Moderator: Jeff Price President SI.com
Mark Basler Vice President, Worldwide Business Development Azuki	Chris Cleary Chief Strategy Officer Go211.com
Kenneth Fuchs Vice President & General Manager SI Digital	Brett Goodman Senior Vice President, Strategic Partnerships & Business Affairs NBC Universal Sports & Olympics

THE STATE OF SOCIAL NETWORKING IN SPORTS: WHAT EVERY SPORTS MARKETER NEEDS TO KNOW TO GENERATE REVENUE, INCREASE FAN BASE, SELL MERCHANDISE AND ATTRACT NEW BUSINESS

Speakers:

Keynote Speaker: Mike Levy Founder & CEO, OPENSports.com / Founder & Former CEO, SportsLine.com, Inc.	Matthew Hong Vice President & GM Sports Digital Turner Sports
Justin Shaffer Senior Vice President, New Media, MLB Advanced Media, L.P.	Moderator: Terry Lefton Editor-at-Large Sports Business Daily/ SportsBusiness Journal

SPECIAL EVENT
NEW YORK/ NEW JERSEY BRAND EXCHANGE THINK-TANK

Learn more

Members attended PMA's local chapter event:
UTILIZING SPORTS MARKETING TO BUILD INTEGRATED PROMOTIONS
Event sponsor: Ogilvy Action
Moderated by:
Terry Lefton, Editor at Large, SportsBusiness Journal and Sports Business Daily
Speakers:
- Paul E. Asencio, Vice President, Corporate Sales and Services, New York Mets
- Jeannie Goldstein Executive Vice President/ Managing Director, OgilvyAction Sports & Entertainment
- Adam Holzer, Senior Vice President, Integrations and Emerging Media, Fox Cable Networks
- Gary Jacobus, Managing Director, Corporate Sponsorships, United States Tennis Association
- Andrew Kritzer, Associate VP, Sharp Electronics Corporation
- Michael A. Neuman, President, Amplify Sports and Entertainment, LLC

SPORTS LEADERSHIP ROUNDTABLE: THE FUTURE OF NEW YORK CITY SPORTS
NSMN members raised thousands of dollars for UJA Federation of New York's Sports for Youth initiative. 100% of the ticket fee was donated to the charity.

Speakers:

Welcome & Opening Speaker: Ken Podziba New York City Sports Commissioner	Guest Moderator/ Emcee: Bruce Beck Sports Anchor, WNBC-TV
Carol Blazejowski Senior Vice President/ General Manager New York Liberty	Tracy Dolgin President & CEO YES Network
Lou Lamoriello CEO/President/ General Manager New Jersey Devils	Steve Raab President SportsNet New York (SNY)
Mary Wittenberg President New York Road Runners/ New York City Marathon	Brett Yormark President & CEO Nets Sports & Entertainment

SPORTS & SCANDAL: WHAT WE HAVE LEARNED AND HOW WE PREPARE FOR THE FUTURE
Speakers:
- Jennifer McIntosh, Vice President, Media Relations, World Wrestling Entertainment
- Vince Doria, Senior Vice President, Director of News, ESPN
- Scott Novak, Senior Vice President, Dan Klores Communications
- Mike Paul, President & Senior Counselor, MGP & Associates PR
- Lowell Taub, Athlete Marketing Agent, Creative Artists Agency (CAA) (Marketing Agent for Bode Miller, Shaun Alexander, Ryan Howard, Sidney Crosby & Tony Parker)
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

2nd Annual SPORTS Licensing Summit
Produced by National Sports Marketing Network
learn more

THE BUSINESS OF LACROSSE: REACHING NEW LEVELS OF POPULARITY IN MAINSTREAM SPORTS
Speakers:
- George Daniel, President, New York Titans 
- David Gross, Commissioner, Major League Lacrosse
- Jim Jennings, Commissioner, National Lacrosse League
- Dave Kotowski, President, Long Island Lizards
- Andrew Sippel, SVP, Sports & Product Management, ESPN Customer Marketing & Sales
- Steve Stenersen, Executive Director, US Lacrosse
- Chad Wittman, Senior Product Manager, REEBOK Lacrosse
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

THE BUSINESS OF FOOTBALL: NEW SEASON, NEW NIGHT FOR PRIMETIME, NEW LEADERSHIP: WHAT WILL THIS MEAN FOR THE LEAGUE?
OPENING SPEAKER:
State Farm & the National Football League - True Sponsorship Integration
- Bobby Wilkinson, National Sponsorship Marketing, State Farm
Speakers:
- Bob Cramer, President, Genesco Sports Enterprises
- Ron Furman, Senior Vice President, Media/Ad Sales, NFL Network 
- Howard Skall, Football Division, Creative Artists Agency (CAA)  
- Marc Riccio, Vice President, Sales & Marketing, New York Jets  
- Rusty Hawley, Vice President, Marketing, New York Giants
- Will Wilson, EVP, Sales, Arena Football League 
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

MIXED MARTIAL ARTS: FIGHTING ITS WAY INTO THE MAINSTREAM
Speakers:
- Brian Diamond, SVP, Sports & Specials, Spike TV    
- Bill Nielsen, Senior Director, Global Partnership Marketing, Microsoft X Box 
- Michael Sakin, Vice President, Sales & Sponsorship, Ultimate Fighting Championship 
- Gareb Shamus, Co-founder & CEO, International Fight League [CEO of Wizard Entertainment Group]
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

THE BUSINESS OF GOLF
Speakers:
- John Bogusz, EVP, Sports Sales, CBS Television Networks
- Ric Clarson, Senior Vice President, Brand Marketing & Retail Marketing, PGA TOUR (opening remarks)
- Norb Gambuzza, Sr. Executive Director, Integrated Marketing Services, Golf Digest Companies
- Scott Seymour, Senior Vice President, Octagon
- Rick Singer, Director, Worldwide Sponsorship Marketing, IBM
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

1st annual SPORTS LICENSING SUMMIT
Produced by National Sports Marketing Network
learn more

SPORTSNET NEW YORK: CREATING A COMPETITIVE BRAND IN AMERICA'S #1 MEDIA MARKET

Speakers:
- Jon Litner, President, SportsNet New York
- Bill Cella, Chairman & CEO, MAGNA Global Worldwide
- Paul Danforth, Vice President, Corporate Sales & Services, New York Mets
- Ron Darling, Analyst, SportsNet New York [Member, 1986 Mets World Championship team]
- Dinn Mann, Senior Vice President / Editor-In-Chief, MLB Advanced Media, L.P.
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

FUNDRAISER AND AUCTION FOR JACK LYNCH
www.jacklynchfund.com

GAME ON THE RETURN OF THE NHL
Speakers:
- John M. Cordova, Director, Sports Transaction Management, The Coca-Cola Company
- Mike Golub, Senior Vice President, Business Operation & Marketing, New York Rangers
- Adam Graves, Special Assistant, Prospect Development & Community Relations, New York Rangers (Retired NHL Player)
-Andrew R. Judelson, Group VP, Corporate Marketing, NHL Enterprises
-Sam Flood,Coordinating Producer, NBC Sports
Moderator:
- Terry Lefton,Editor-at-Large, Sports Business Daily & SportsBusiness Journal

WITHOUT WIRES: THE FUTIRE OF WIRELESS SPORTS CONTENT
Speakers:
- W. Brian Barrett, Senior Manager, Business Development, SPRINT
- Bill Carmody, Chief Marketing Officer, Seismicom
- Evan Kamer, Senior Director, New Media & Publishing, National Football League
- Douglas Perlman, Senior Vice President, Television & Media Ventures, National Hockey League
- Adam Ritter, Vice President, Wireless, Major League Baseball, Advanced Media
- Brenda Spoonemore, Senior Vice President, Interactive Services, NBA Entertainment
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sport Business Journal

THE CHANGING FACE OF SPORTS MEDIA
Speakers:
- Michael Aresco, Senior Vice President, Programming, CBS Sports
- Tracy Dolgin, President & CEO, YES Network
- Tom Jolly, Sports Editor, The New York Times
- Tola Murphy-Baran, Senior Vice President, Marketing, Sirius Satellite Radio
- Jeff Price, Chief Marketing Officer, Sports Illustrated
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

COMISSIONER ROUNDTABLE
Hosted by: House of the Association of the Bar of New York State
Speakers:
- Gary Bettman, Commissioner, National Hockey League
- Allen "Bud" Selig, Commissioner, Major League Baseball
- David Stern, Commissioner, National Basketball Association
Moderator:
- Howard Ganz, Partner, Proskauer Rose LLP

SPECIAL EVENT: CELEBRATING THE 10TH ANNIVERSARY OF HBO'S REAL SPORTS WITH BRYANT GUMBEL


Matt Lauer interview with Bryant Gumbel
Hosted by the Museum of TV & Radio, New York City

SPORTSCAST 2005: A SALES FORECAST FROM THE INDUSTRY'S TOP EXECTUTIVES
Panelists:
- Adam Holzer, Senior Vice President, Fox Cable Sports
- Peter Kosann, President, Sales & Marketing, Westwood One / CBS Radio Sports
- Michael Levine, President, Van Wagner Sports Group/Dorna USA
- Bill Schoonmaker, Vice President, Management Director, 361 Sports & Event Marketing
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

HOLIDAY FUNDRAISER / SPORTS AUCTION

Thank you to all of our New York City Chapter members who raised thousands of dollars for STRIKE OUT CANCER.

THE LONG RUN: INSIDE THE ING NEW YORK CITY MARATHON
Panelists:
- Steve Baskin, Head of Advertising & Sponsorships, ING Americas
- Frank Comerford, President & General Manager, WNBC
- Ann Hinegardner , Vice President Sales & Marketing, New York Road Runners, ING New York City Marathon
- Wes Resse, Manager, Sports Marketing, Continental Airlines
Moderator:
- Ken Podziba, Sports Commissioner, City of New York

SPONSORSHIP VS. MEDIA BUY: THE ETERNAL MARKETING DILEMMA
Panelists:
- John Brody, Senior Vice President, Corporate Sales & Marketing, Major League Baseball
- Paul Danforth, Vice President, Corporate Sales & Services,
New York Mets
- Tom McGovern, Director, Sports Media, OMD/Optimum Sports
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

THE BUSINESS OF GOLF
Panelists:
- John Bogusz, Executive Vice President, Sports Sales, CBS Television Network
- Giff Breed, Managing Director of Worldwide Golf and Outdoors, Octagon
- Barry Hyde, Vice President, Global Sponsorship, MasterCard International
- Bart Kendall, Vice President, IMG Golf
- Tom Wade, Chief Marketing Officer, PGA TOUR
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

ACTION SPORTS: CATCHING THE NEXT WAVE
Panelists:
- John Bello, Co-Founder, SoBe (South Beach Beverage Company)
- Kevin Monaghan, Vice President, New Business Development, NBC Sports
- Larry Schwartz, Chief Operating Officer, Extreme Explorations
- Chris Stiepock, General Manager, ESPN X Games
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal  [NSMN Board of Advisors]

COLLEGE MARKETING - MORE THAN JUST THE FINAL FOUR
Panelists:
- Michael Aresco, Senior Vice President, Programming, CBS
- John Bogusz, Executive Vice President, Sports Sales, CBS
- Joel Fisher, Senior Vice President, Sports, Madison Square Garden
- Michael Levine, President, Van Wagner Sports Group/Dorna USA
- Ed Manetta, President, Worldwide Marketing & Media Group 
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports Business Journal

FUNDRAISERS FOR JACK LYNCH
TWO NIGHTS, TWO CITIES: ONE GREAT CAUSE
A gathering of sports business professionals and friends in Boston and NYC to raise money to fight cancer.  NSMN hosted a special evening of networking, cocktails, music and a silent auction to help raise funds and support the Jack Lynch Fund. The Fund was established to help sports business industry veterans Ed and Dianne Lynch cover family treatment expenses for their son Jack Lynch and the Children's Floating Hospital in Boston where he is being treated. (More than $33,000 was raised at the New York City Chapter fundraiser). Please visit and support www.jacklynchfund.com

THE SUPER BOWL OF ADVERTISING: HOW THE COMMERCIALS WON THE GAME
Panelists:
- Bernice Kanner, Author, "The Super Bowl of Advertising: How the Commercials Won the Game"
- Larry Novenstern, Senior Vice President, Director of National Broadcast Buying, Deutsch, Inc.
- Rick Singer, Director of Sponsorship Marketing, IBM
Moderator:
- Peter Land, General Manager, Edelman

THE DIGITAL COLLISION: THE IMPACT OF NEW TECHNOLOGY ON SPORTS TELEVISION
Panelists:
- Jon Gurevitch, Vice President, CN8 Sports
- Stuart Jacob, President, New Voice Media
- Ray Katz, Vice President, Sales and Marketing, TFN - The Football Network
- Bob Shallow, Vice President, Production, Ventures and Services, IMG/TWI Interactive
Moderator:
- Peter Land, General Manager & Executive Vice President, Edelman

AFTER THE FALL: ATHLETE MARKETING IN THE POST-KOBE BRYANT ERA
Panelists:
- Mike Paul, President, MGP & Associates PR
- Marc Perman, Vice President, Director of Client Marketing, IMG
- Alan Taylor, Chief Executive Officer, Alan Taylor Communications
- Brett Weinroth, Senior Marketing Executive, Athletes & Personalities Division, Octagon
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

AN OLYMPIAN EFFORT: SALES AND MARKETING  OF THE GAMES
Panelists:
- Jeannie Goldstein, Vice President/ Sports and Entertainment Marketing, Frankel
- Brett Goodman, Vice President, Marketing and Business Development, NBC Olympics
- Rob Prazmark, President, Olympic Sales & Mktg, IMG
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

NEW KIDS ON THE BLOCK: THE EXPLOSION OF ALL-SPORTS TV NETWORKS
Panelists:
- Chris Bevilacqua, Co-Founder and Executive Vice President, College Sports TV
- Terry Kassel, Senior Vice President, Sales & Sponsorship, The Football Network
- Jay Rosenstein, Chief Operating Officer, The Ice Channel
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

CHANGING TIMES: THE NEW ROLE OF SPORTS AGENCIES
Panelists:
- Curt Curtis, Chief Marketing Officer, Octagon
- Jim Millman, President, Millsport
- Doug Pirnie, Senior Vice President, IMG
- Mike Reisman, Principal, Velocity Sports & Entertainment
- Rob Urbach, Executive Vice President, SFX Sports Group
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

2003 INDUSTRY FORECAST: IS THE STORMY WEATHER OVER?
Panelists:
- Mark Mariani, President, Sales & Marketing, Sportsline.com
- Brandon Steiner, President/CEO, Steiner Sports Marketing
- Peter Stern, President/Founder, Strategic Sports Group
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

SPORTS LICENSING BOUNCES BACK
Panelists:
- Shawn Lawson Cummings, Vice President, International Licensing and Sponsorship, MLB International
- Jack Haddad, President, Haddad Apparel
- Mark Holtzman, Senior Vice President, Consumer Products, National Football League
- Brian Jennings, Group Vice President, Consumer Product Marketing, National Hockey League Enterprises
- Sal LaRocca, Senior Vice President, Global Merchandising Group, National Basketball Association
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

NYC2012: CHANGING THE NYC SPORTS LANDSCAPE? WHAT A WINNING BID WOULD MEAN TO LOCAL SPORTS MARKETERS
Guest Speaker:
- Ken Podziba, Commissioner, NYC Sports Commission
Moderator:
- Jennifer Karpf, Director, National Sports Marketing Network

ATHLETES GIVING BACK: ARE OUR ATHLETES DOING ENOUGH IN THEIR COMMUNITIES?
Panelists:
- Karen Buchholz, Vice President, Community Relations and Fan Development, New York Knicks
- Hadley Morash, Executive Director, MVPhilanthropy
- Andrew Tisch, Chairman, Exec. Committee, Loews Corp./ Founder and Chair, The Gift of New York
Moderator:
- Michael Paul, President, MGP & Associates PR

HITTING THE HISPANIC TARGET
Panelists:
- Paul Archey, Vice President, International Business Operations, Major League Baseball
- Arturo Nunez, Managing Director, National Basketball Association Latin America
- Marjorie Rodgers, Senior Director, Brand & Consumer Marketing, National Football League
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

THE MIX OF MUSIC AND SPORTS
Panelists:
- Carmen Liu, Manager, Strategic Marketing & Development, Island Def Jam Music Group
- Pat O'Connor, President, POC Media
- Anucha Browne Sanders, Senior Vice President, Marketing & Business Operations, New York Knicks
- Lindsi Shine, Director of Corporate Marketing, Cornerstone Promotion
- Jeff Sofka, Senior Vice President, The Synergy Group, a corporate division of Clear Channel Entertainment
Moderator:
- Jennifer Karpf, Director, National Sports Marketing Network

MARKETING THE WORLD CUP: WHY U.S. MARKETERS SHOULD CARE
Panelists:
- Randy Bernstein, YAHOO
- Keith Bruce, Senior Vice President/ Director, Sports Mktg., FCB Worldwide
- Mark Noonan, Major League Soccer
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

EVENT MARKETING: WHAT MAKES A GREAT EVENT?
Panelists:
- Mary Pat Augenthaler, Senior Director of Special Events, National Football League
- Jon Lese, Assistant Director, Corporate Events & Promotions, Canon U.S.A
- Barbara Paddock, Vice President, Corporate Sponsorships & Event Marketing, JPMorgan Chase
- Michael Tocci, General Manager, Eastern Region, Hyundai Motor America
- Mary Wittenberg, Chief Operating Officer, New York Road Runners Club/NYC Marathon
- Kevin Wynne, Vice President, Sports & Consumer Sales, Madison Square Garden
Moderator:
- Jill Royster, Sports Marketing & Promotion Manager, Sports Illustrated

BRANDING: NEW WORLD, NEW WAYS
Event Sponsor: IEG SPONSORDIRECT
Panelists:
- John Galloway, Director of Sports Marketing, PEPSI North America
- Brian Jennings, Group Vice President, Consumer Product Marketing, NHL Enterprises
- Larry Novenstern, Senior Vice President, Director of National Buying, Deutsch Inc.
- Fred Popp, Chief Executive Officer/Partner, SME
- Bret Werner, Vice President, Alan Taylor Communications
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

A DIFFERENT SALT LAKE CITY...WHAT LIES AHEAD FOR THE WINTER OLYMPICS? ARE THE OLYMPICS WHAT THEY USED TO BE?
Panelists:
- Brett Goodman, Director, Business Affairs & Business Development, NBC Olympics
- Robert Prazmark, President, Olympic Sales & Marketing
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

SPONSORSHIP: REACHING YOUR AUDIENCE IN A CHANGING ECONOMY
Panelists:
- Ann Crandall Hinegardner, Chief Marketing Officer, Vice President, Sales & Marketing, New York Road Runners/New York City Marathon
- Lee Stacey, Vice President, Sales & Marketing, New York Jets
- Jennifer Ward, Director, Sponsorship Sales & Marketing, Turner Sports
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

SPORTS BUSINESS IN THE DOWN ECONOMY: HOW IS OUR INDUSTRY COPING?
Panelists:
- John Fabian, New York Regional Manager, Sponsorship Sales,
The Golf Channel
- Andrew Judelson, VP, Corporate Marketing, National Hockey League
- Brian Mieth, Managing Director, FCB NY
- John Rodenburg, Associate Publisher/Marketing, Sports Illustrated
- Jared Weiss, Executive Vice President, Steiner Sports Marketing
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

SUMMER NETWORKING EVENT & EXPO
Exhibitor List:
- DMX Sports: www.dmxsports.com
- ESPN Zone:  www.espnzone.com
- Heidrick &  Struggles/Leaders Online: www.leadersonline.com
- Korn/Ferry Futurestep: www.futurestep.com
- Mirella Media:  www.mirellamedia.com
- RSL Communications:  www.promotionlink.com
- Smartix:  www.smartixs.com
- Sports & Arts in Schools Foundation: www.sasfny.com
- Strategic Research Institute: www.srinstitute.com
- Winston Staffing Services 
- World Research Group: www.interactivesportsonline.net

READING THE JOB MARKET IN A DOWN ECONOMY: HEAR FROM THE PEOPLE IN THE THICK OF THE BUSINESS
Panelists:
- James Celentano, KornFerry/Future Step
- Jill Miller, Director of Human Resources, IMG
- Matt Schwartz, Leaders Online
Moderator:
- Cathy Griffin, Principal, Global Entertainment/Media and Sports Practice, Korn Ferry International

ATHLETES IN CRISIS: HOW IMPORTANT IS AN ATHLETE'S REPUTATION?
Panelists:
- Bob Cramer, Vice President, Global Sponsorships/Event Marketing, Mastercard
- Peter Land, General Manager, Edelman
- Mike Paul, President, MGP Sports PR
- Russ Spielman, Senior Vice President, SFX Talent Marketing
Moderator:
- Terry Lefton, The Industry Standard

 
SPORTS MARKETING UNDER THE AGENCY UMBRELLA
Panelists:
- Jim Millman, Chairman/Chief Executive Officer, Millsport
- Tom George, Senior Vice President, Athlete Marketing, Octagon
- Doug Pirnie, Senior Vice President, IMG
Moderator:
- Terry Lefton, The Industry Standard

SPORTS ON THE NET- CUTTING EDGE LEGAL ISSUES
Event Sponsor: ESPN SPORTS POLL 
Panelists:
- John Horowitz, Business Development, Smallworld.com
- Frank Mayer, Esq., Montgomery, McCracken, Walker & Rhoads
- David Proper, Counsel, National Football League
Moderator:
- Professor Mark Conrad, Fordham University (Formerly, Editor, Sportslawnews.com)

NATIONAL FOOTBALL LEAGUE: THE SPORT OF GIVING
Guest Speaker:
- Beth Colleton, Director, Community Affairs, National Football League

THE INNER WORKINGS OF A NASCAR SPONSORSHIP
Guest Speaker:
- Brett Yormark, Vice President, Corporate Marketing, NASCAR

ATHLETES GIVING BACK: THE IMPORTANCE OF CAUSE RELATED MARKETING
Panelists:
- Ann Liguori, President, Ann Liguori Productions
- Marc Pollick, President, The Giving Back Fund

SPORTS ON THE NET - BUILDING THE SPORTS WEB SITE OF THE FUTURE- EVOLVING WITH YOUR CUSTOMERS
Event Sponsor: ESPN SPORTS POLL
Panelists:
- Michael Dingle, Blast Radius
- Matt Genova, Rivals.com
- Alex Gomez, One-on-One Sports
- Richard Pachino, IPIX

THE GREATEST MOMENTS IN SPORTS ARE HAPPENING IN YOUR NEIGHBORHOOD
Event Sponsor: www.myteam.com
Panelists:
- Sally Cunningham, Executive Director, National Council of Youth Sports
- Steve Keener, Little League Baseball International
- Mark Noonan, Major League Soccer
- Mary Wittenberg, New York Road Runners Club
Moderator:
-Terry Lefton, Editor-at-Large, BRANDWEEK

THE IMPORTANCE OF SPORTS RESEARCH
Presented by: ESPN SPORTS POLL
Panelists:
- Larry Lloyd, General Motors Brand Research
- Tracy Schoenadel, TNS/ESPN Sports Poll

THE CHANGING SPORTS FAN IN THE NEW MILLENNIUM
Panelists:
- Rob Fox, ESPN Sports Poll
- Marc Riccio, New York Jets
- Frank Stadulis, USfans.com
Moderator:
- Terry Lefton, Editor at Large, BRANDWEEK

COLLEGE SPORTS 2000
Panelists:
- Mary Beth Childs, Lincoln Mercury
- Jeff Fogelson, Seton Hall University
- Ed Manetta, St. John's University
Moderator:
- T.J. Nelligan, Nelligan Sports Marketing