Rick Alessandri
ESPN Consumer Products
Rick Becker
VF Activewear
Stuart Crystal
Major League Soccer
Blake Davidson
NASCAR
Mary Pat Gillin
National Basketball Association
Gene Goldberg
National Football League
Donna Goldsmith World Wrestling Entertainment
Rick Isaacson
IMG Licensing
Brian Jennings
National Hockey League
Shawn Lawson-Cummings
Major League Baseball International
Terry Lefton
Sports Business Daily
Sports Business Journal
Michael Loparo
Arena Football League
Leo McCullagh
PGA TOUR
Jeffrey Pollack
World Series of Poker
Brandon Steiner
Steiner Sports Marketing
Greg Via
The Via Group
Clay Walker
Fantasy Sports Ventures
Kit Walsh
CLC
Final Attendee List, June 18 2007
180s LLC
Activa Consumer Promotions Inc.
All-Star Apparel
Anheuser-Busch, Inc.
Arena Football League
Bakery Crafts
B...for Betsy
Black Fives, Inc.
Blue Moon Artworks, Inc.
Bryton Harry LLC
Building Q
Columbia Sportswear Co.
Concept 1 Accessories
Crocs Inc.
C-Thru Grips
Doug Pirnie Consulting
ESPN Consumer Products
Fantasy Sports Ventures
Fathead LLC
First & Ten, LLC
FOX Sports
Frankfurt Kurnit Klein & Selz
Genius Products
Getty Images
GIII Apparel Group
Hamlin Marketing Group
Hy-Ko Products
IMG
IMG Licensing
Impact Protective Equipment, LLC
Indianapolis Motor Speedway
ITOCHU
JC Penney
JHW Consulting LLC
K2 Properties, a division of K2 Inc.
MainGate Inc.
Major League Baseball
Major League Baseball International
Major League Soccer
Mascot Books, Inc.
Match Master Games
MGP & Associates PR
MODA International Marketing, Inc
NASCAR
NASCAR Images
National Basketball Association
National Football League
National Hockey League
National Hockey League Players Association
National Lacrosse League
New Era Cap Company
O'Hara Consulting
Outerstuff/ Adidas Sports Licensing Division
Pacific Cycle Inc.
PGA TOUR
Players Inc.
Pop Warner Football
Printroom
Professional Bull Riders, Inc.
Pro Specialties Group, Inc.
Silver & Freedman, APLC
SMW Marketing
Sporting Goods Manufacturers Association (SGMA)
Sports Business Daily
Sports Business Journal
SportsOneSource
Steve & Barry’s University Sportswear
TeamWorks Media
The Collegiate Licensing Company
The Gelfand Group
The Time Factory
The Via Group
TNS Sport & Sponsorship
Umagination Labs
Under Armour, Inc.
Universal Licensing LLC
Velocity Sports and Entertainment
Volpe and Koenig, PC
Weil & Associates
Westcott Marketing, Inc.
World Series of Poker
World Wrestling Entertainment, Inc.
World Poker Tour (WPTE)
Grand Hyatt New York - Ballroom C 8:00 - 8:45 AM Attendee Check-in & Networking Reception Continental
Breakfast Buffet
8:45 AM Conference Begins Welcome by National Sports Marketing Network & Sports Licensing Summit Board members
9:00
- 9:20 AM Opening Remarks "THE MARKET FOR LICENSED SPORTS MERCHANDISE FROM THE SPORT PARTICIPANT AND FAN PERSPECTIVE"
Where are all the sports fans? Find out what sports draw the most core participants and how this translates into sales of licensed sports gear.
Tom Cove will present SGMA's recently-released sports participation data reflecting frequent and regular ("core") sports participants across America and compare trends in the license segment of the sporting goods industry over recent years.
SGMA, the preeminent source for sports participation data, tracks participants by age, gender, and region across team and individual sports and fitness activities.
Guest Speaker:
Tom Cove
President & CEO
Sporting Goods Manufacturers Association (SGMA)
9:30
- 10:30 AM Panel Discussion
"STATE OF THE INDUSTRY: SPORTS LICENSING NEWSMAKERS
SPEAK"
Hear from our panel of industry leaders on the latest news and trends hitting the sports licensing industry, and get their thoughts on where our business is going next:
Growth of non traditional licensing: the hot categories
Retail consolidation
Digital licensing, Wireless - What's next and how will it affect how we do business
International opportunities: David Beckham, Beijing Olympics
Panelists:
Bill Cottam
Senior Sports Licensing Channel Manager
Crocs Inc.
Mary Pat Gillin Vice President, Global Merchandising Group
National Basketball Association
Gene Goldberg
Vice President, Consumer Products
National Football League
Brian Jennings Executive Vice President, Consumer Products Marketing
National Hockey League
Moderator:
Terry
Lefton
Editor-at-Large
Sports Business Daily & Sports
Business Journal
10:30 - 10:45
AM "HOLD
'EM or FOLD 'EM: POKER AS A LICENSING OPPORTUNITY"
More than 50 million people play poker in the United States, according the New York Times, and it is the third most-watched sport on cable TV, according to Cox News Service. The World Series of Poker is the #1 poker brand in the world and one of ESPN's most successful properties.
The World Poker Tour recently signed a multi-year deal with GSN and poker, overall, is part of our national fabric in more ways than ever. But, is it all a fad or is it the real deal? And, what are the opportunities in product licensing? With hard-hitting questions from Terry Lefton, we'll see whether you should take a seat at the table or cash in your chips!
Guest Speaker:
Jeffrey Pollack
Commissioner
World Series of Poker
10:45 - 11:00 AM Refreshment Break
11:00
AM - Noon Panel Discussion
"GLOBAL LICENSING: GROWTH STRATEGIES"
OPENING SPEAKER: " How International
Stars Can Extend Your Brand Globally "
Don Garber
Commissioner
Major League Soccer
Join us for this timely discussion as we explore the international licensing opportunities
of today and tomorrow.
Which markets are hot right now? Where are leagues going for opportunities? China? Eastern Europe, Western Europe?
We will discuss the different business models necessary for doing business internationally. How are customer segmentation, retail infrastructure and product portfolio different here vs. internationally?
We'll hear about the 2006 World Baseball Classic.
What are the challenges when launching a new sports property globally? What opportunities did MLB have to bring the game of baseball internationally and how will the league continue to capitalize on the success for years to come?
How do you package media, consumer products and events and build the business globally?
How do you build a new property from the ground-up in an emerging market?
Our panelists will discuss market development, hot trends and give their forecasts on which market is the "next big China."
Panelists:
Rick Alessandri Senior Vice President, ESPN Consumer Products Managing Director, X Games Franchise
Donna Goldsmith Executive Vice President, Consumer Products
World Wrestling Entertainment, Inc.
Rick Isaacson
Senior Vice President
IMG Licensing
Shawn Lawson-Cummings
Vice President, International Licensing & Sponsorship
Major League Baseball International
Moderator:
Terry
Lefton
Editor-at-Large
Sports Business Daily & Sports
Business Journal
Noon
- 12:45 PM LUNCHEON
12:45 PM Keynote Address
"GIVING FANS WHAT THEY WANT, WHEN THEY WANT IT"
Guest Speaker:
Gary Bettman
Commissioner National Hockey League
A traditional sport adapts to a non-traditional marketplace. Commissioner
Bettman will discuss the consumer products business as a vital brand
extension and touch point for the sports fan. He will discuss macro issues
facing today's sports licensors and what's ahead for the NHL.
1:15
- 2:00 PM Proceed to the Foyer for Dessert, Coffee and a Networking Reception
2:00 - 3:15 PM Panel Discussion "GOING DIGITAL: CHANGING DYNAMICS ARE CREATING NEW OPPORTUNITIES"
The digital world is constantly changing and evolving and because of rapid changes, it requires constant innovation. How are licensees and licensors adapting to these changes and how are the changes impacting traditional licensing models?
Which organizations have been particularly successful with extending their digital licensing programs and why? Will the changes in the digital space lead more properties to hold onto their rights and sell them directly and compete with their licensing partners?
Panelists:
Stuart Crystal
Vice President, Marketing and Consumer Products
Major League Soccer/Soccer United Marketing
John Olshan
Director of Interactive Media and New Business
Major League Baseball Players Association
Keith Ritter
President, NHL ICE
Senior Vice President, Business Development, National Hockey League
Clay Walker
Executive Vice President & General Manager
Fantasy Sports Ventures
Moderator:
Eric Fisher
Technology & Baseball Writer
Sports
Business Journal
3:15
- 3:30 PM Refreshment Break
3:30
- 4:45 PM Panel Discussion
"LICENSING'S NEW RETAIL PARADIGM"
What are the challenges and concerns facing retailers & licensors? More and more manufacturers are opening their own stores, how will this trend concern you? Are retailers concerned that they may not be offered the most cutting edge product and that the manufacturer may be saving the most fashionable product for their stores?
What can we learn about the trend of manufacturers opening their own stores? How will this effect the sell-through of a product that you would not have ordered for your stores? What can we learn about merchandising product in a better manner?
For the Company: You have opened your own stores. What have you learned about how to sell your product? Is licensed product slowing down? What is the % of licensed vs. unlicensed product sold in your stores?
Join us for this thought-provoking panel with the industry's top retail executives who will lead our discussion and engage us as we close out an exciting day of networking and conversation among sports licensing leaders.
Panelists:
Scott Bouyack Vice President,
Apparel Marketing
The Collegiate Licensing Company
John DeWaal
Vice President, Brand Communication
New Era Cap Company
Bill Kraus Senior Vice President,
Sports Marketing
Under Armour, Inc.
Mike Loparo Vice President,
Consumer Products
Arena Football League
Leo P. McCullagh Jr.
Vice President, Marketing, Retail Licensing Worldwide
PGA TOUR
