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COUNTDOWN TO THE
2008 BEIJING GAMES
A roundtable featuring the newsmakers
from the Summer Games
THURSDAY, MAY 15, 2008
5:00 - 6:00PM - Cocktail Reception & Networking
6:00 - 8:00PM - Roundtable Discussion / Think-Tank
The Magnolia Hotel
818 17th Street, Denver
www.magnoliahoteldenver.com
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JOIN US FOR THIS TIMELY AND NEWSWORTHY
DISCUSSION AS WE GATHER TO DISCUSS THE IMPACT OF THE MOST IMPORTANT
OLYMPIC GAMES IN HISTORY!
SPEAKERS
SCOTT BLACKMUN
Partner
Holme Roberts & Owen LLP
( formerly General Counsel, Managing Director of Sport and Acting Chief Executive for the USOC, and Chief Operating Officer for Anschutz Entertainment Group)
RICK BURTON
Chief Marketing Officer
United States Olympic Committee
JIM MILLMAN
Chief Executive Officer
USA Boxing
SEAN PETTY
Chief Operating Officer
USA Cycling
ROB PRAZMARK
President
21 Sports & Entertainment /
Sales Consultant to the United States Olympic Committee
JIM TOOLEY
Executive Director
USA Basketball
DISCUSSION WILL INCLUDE:
- From a program execution perspective, how are these Games going to impact future Olympics, the Olympic Movement, and global sport in general?
- For Olympic partners, are short term and long term objectives in China different than with past Games?
- What are the global outreach opportunities through marketing in Beijing.
- What types of contingency plans are being discussed with regards to event schedule changes for guests, television broadcast time, and athletes? How are these plans different for these Games compared to other years?
- What are the security measures that are being taken with these Games, both onsite at the Games and domestically? How are these plans different for these Games compared to other years?
- How are sponsors maximizing Olympic/USOC sponsorships? Describe the obstacles and differences in U.S based campaigns vs. international campaigns. How is it different with these Games?
- How will the 2008 Olympic sponsors measure ROI? What is unique about their sponsor activation plans for these Games (e.g., B2B, B2C, and B2G)? What kind of on-site sponsor activities are being planned for Beijing?
- How is the Chinese view on hospitality different? What unique cultural and language challenges are faced when planning hospitality programs?
- How has technology played a large role in pre-Olympic activities? What its role will be onsite with Olympic spectators?
- The changing face of the Olympics and the Olympic brand
- How will the 2008 Summer Games in Beijing help (or hinder) Chicago’s bid for 2016?
- Why has there been an increase in attention and media focus on these Games from other years? And why are the expectations are so high?
- How are sponsors best integrating media and web to further enhance their involvement?
- What is the USOC doing to stay current with doping issues and testing?
- What programs are in place with the Chinese government?
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RSVP |
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DENVER CHAPTER MEMBERS
Last updated: September 4, 2008
To check the status of your membership, email your contact information to membership@sportsmarketingnetwork.com.
2008
U.S. Senior Open (corporate
member)
Adrenalin
Inc. (corporate
member)
Air Force Academy
AllGolf Denver/KemperSports
Altitude Sports and Entertainment
American
War Heros (corporate member)
Augustine Sports, LLC
Aurora Golf Courses
Ball State University
Billiard Congress of America
BKB Limited
Black Diamond Group, LLC
Bortz Media & Sports Group
Breckenridge Lodging
Broadband Video
Bruce G. Allen Investments
Budweiser Event Center
Buffalo Sports Properties
BurstMarketing
CBS Collegiate Sports Properties
Centerplate
CEO Challenge LLC
Chesycks Sports Marketing
City of Aurora - Golf Division
CLE International
Colorado Altitude
Colorado College Athletics
Colorado Golf Association
Colorado Open Golf Foundation
Colorado Rockies (corporate
member)
Colorado Section PGA
Colorado Ski Country USA
Colorado Springs Sports Corporation
Colorado Springs World Arena
Colorado Sports Hall of Fame
Colorado Studios
Colorado Women's Golf Association
Columbine HealthPlan
Comcast Media Center
Communication Arts, Inc.
Coors Brewing Company
Crocs Inc.
CSP
Dan K. Prochnow, Counsellor at Law, LLC
DBC Events
Denning & Company, LLC
Denver Broncos (corporate
member)
Denver Metro Convention & Visitors Bureau
Denver Newspaper Agency
Denver Nuggets
Denver Outlaws Lacrosse
Denver Post
Disney/ESPN
Domann & Pittman
Donnell Rodeo Promotions
Echostar
Event Management Group
Executive Womens Golf Association
Expand-A-Sign
Faegre & Benson (corporate
member)
Fox Sports Net Rocky Mountain (corporate
member)
General Sports Alliances
GolfTEC
GroundFloor Media
Hat Trick Creative, Inc.
HD Communications
HDNet
Hogan and Hartson,
LLP (corporate
member)
Holme Roberts & Owen,
LLP (corporate
member)
Icon Sports Group
InStadium (corporate
member)
Invesco Field
Jonas Group LLC
Kennedy Childs & Fogg, P.C.
KO Sports, Inc.
Kroenke Sports Enterprises (corporate
member)
KUSA-TV / 9NEWS
Latitude Sports Marketing
Lift Studios
Lily Sports & Entertainment
Logomotion
Lowen Color Graphics
Major League Baseball Advanced Media
Marriott Denver Tech Center
McClain Finlon Advertising
MediaZone
Metro Denver Sports Commission (corporate
member)
Mile Bowl Organizing Committee
Morton's
The Steakhouse (corporate member)
Mountain Sports Media (corporate
member)
Moye Giles LLP
Moye White LLP
National Ski Patrol/Professional Ski Instructors of
America
National Sports Network
National Sports Services
Northglenn Judo Club
One Up Tournaments and Travel
Peeples Ink
Pepsi Center (corporate
member)
Professional Bull Riders, Inc.
Professional Rodeo Cowboys Association
Qwest Communications (corporate
member)
Radisson Stapleton Plaza Hotel
Reebok/CCM
Response Technologies
RF -Sports Marketing and Communications
Rich Clarkson and Associates, LLC
RMAC
Rocky Mountain News
Saturday
Series Pro-Ams
Schenkein
Skyhawks Sports Academy
Sponsorship Research & Strategy
Sport Dimensions, Inc.
Sports Education Enterprises
Sports Endeavors Inc.
SportsHD Productions, Inc (corporate member)
Sports Partners
International, Inc. (corporate
member)
Sports Trust
Sprint
Student-Athlete Showcase (SAS)
Sutton International Motorsports
The American Alpine Club
The Ardian Group
The Bonham Group (corporate
member)
The Bosco Group
The Colorado Altitude
The Colorado Horse Park
The GEM Group (corporate
member)
The Hockey Company
The International at Castle Pines (corporate
member)
The Wright Group Event Services
Tigris Sponsorship & Marketing Inc.
Titan Worldwide
Ultimate Players Association
United States Air Force Academy
United States Bobsled & Skeleton Federation (corporate
member)
United States Olympic Committee (corporate
member)
University of Colorado at Colorado Springs
University of Denver Pioneer Athletics
Untraditional Marketing
US Figure Skating (corporate
member)
USA Basketball (corporate
member)
USA Boxing (corporate
member)
USA Hockey (corporate
member)
USA Water Polo
USA Tae Kwon Do
USA Wrestling
USTA Intermountain Section
Vail Valley Foundation (corporate
member)
Venue Partners
Verizon Wireless
Vail Resorts Development Company
Volleyball Professionals
Wellbridge
Western Athletic Conference
Winter Park Resort
Wyndham Hotel Group
XP Companies
Student Memberships:
University of Colorado, Denver
University of Denver
TO JOIN THE DENVER CHAPTER
PAST EVENTS / DENVER CHAPTER
OCTOBER 2007
"SPORTS & SCANDAL: WHAT WE HAVE LEARNED AND HOW WE PREPARE FOR THE FUTURE"
Panelists:
- Sam Adams, Reporter,
Rocky Mountain News
- Mike Bohn,
Athletic Director,
University of Colorado
-
Mark Bryant, Esq., Sports Attorney,
Law Offices of Mark L. Bryant
(Clients include: New Orleans Hornets forward
Chris Andersen,
among other NBA players)
- Greg Carney,
Vice President, Marketing,
Denver Broncos
-
Dave Mellin, Director, Sponsorships & Brand Communications
Sprint
-
Craig Miller,
Assistant Executive Director, Communications
USA Basketball
- Ken Reed, EdD.,
Professor, Sports Ethics,
Distance Faculty, United States Sports Academy
Moderator:
- Reggie Rivers,
CBS4 Weekend Sports Anchor;
Columnist, Pro Football Weekly
(Former Fullback, Denver Broncos)
AUGUST 2007
"THE BUSINESS OF GOLF"
WELCOME BY: Russ Miller,
Director of Golf,
The Broadmoor
Panelists:
- Joe Assell,
President and CEO, Co-Founder,
GolfTEC Enterprises, LLC.
- Tim Matthews,
Director of Marketing and Sports Sponsorships,
Denver Newspaper Agency
- Mike Nichols,
Vice President of Tournament Business Affairs,
LPGA
- A.J. "Jack" Mills Jr.,
Founder/President,
Ascent Sports Management and Attorney/A.J. Mills, Jr., P.C.
Moderator:
- Ed Mate, Executive Director,
Colorado Golf Association
MAY 2007
"MEMBERS NIGHT AT A BASEBALL GAME"
COLORADO ROCKIES vs. ARIZONA DIAMONDBACKS
MARCH 2007
"THE BUSINESS OF COLLEGE SPORTS"
Speakers:
- Peg Bradley-Doppes, Vice Chancellor for Athletics and Recreation and RC Operations, University of Denver
- Tim Cline, Senior Vice President, Learfield Sports
-
Pam Hollander, Director of Sponsorships, Promotions and Public Relations, Allstate Insurance Company
-
Tom Jacobs, Director of Championships, NCAA
-
Paul Kowalczyk, Director of Athletics,
Colorado State University
- Dr. Hans J. Mueh, Director of Athletics, United States Air Force
Academy
Moderator:
- Clay Matvick, Play-by-Play Announcer, ESPNU
NOVEMBER 2006

"KEYNOTE ADDRESS & LUNCHEON FEATURING"
- Jerry Colangelo, Chairman and CEO,
Phoenix Suns &
2006-2008 USA Men's Senior National Team Managing Director,
USA Basketball
OCTOBER 2006
"THE BUSINESS OF FOOTBALL:
NEW SEASON, NEW NIGHT FOR PRIMETIME, NEW LEADERSHIP:
WHAT WILL THIS MEAN FOR THE LEAGUE?"
Speakers:
- Joe Ellis, Executive Vice President
of Business Operations, Denver Broncos
- Paul Sheehy, Attorney at Law/ President/General
Counsel, ProStar Sports Agency
- Michael Young, Executive Vice
President, Colorado Crush
Moderator:
- Sam Adams, Rocky Mountain News
JUNE 2006 (Panel
discussion & baseball game)
"THE BUSINESS OF BASEBALL: FOX
SPORTS NET & COLORADO ROCKIES: A WINNING PARTNERSHIP"
Opening remarks:
Charles K. Monfort, Chairman & CEO,
Colorado Rockies
Speakers:
- Greg Feasel, Senior Vice President,
Business Operations, Colorado Rockies (Denver
Chapter Steering Committee)
- Tim Griggs, Vice President/General Manager, Fox Sports
Net Rocky Mountain (Denver Chapter Steering Committee)
- Rich Karlis, Director, Sponsorship & Events,
Qwest Communications (Denver Chapter Steering Committee)
- Laurel Prieb, Major League Baseball
Moderator:
- James Paton, Business Reporter,
Rocky Mountain News
MARCH 2006
"GAME ON: THE RETURN OF THE
NHL"
Speakers:
- Paul Andrews, Executive Vice President/CMO, Kroenke Sports Enterprises [NSMN
Denver Chapter Steering Committee]
- John Bissert, Western Sales Director,
Reebok/CCM
- Matt Hutchings, COO, Altitude Sports & Entertainment
- Steve Saunders, Event Marketing
Director, Coors Brewing Company
Moderator:
- Steve Sander, Principal, PURE Brand
Communications (formerly)
[NSMN Denver Chapter Steering Committee]
JANUARY 2006

"ONE-ON-ONE
with CHRIS STIEPOCK, GENERAL MANAGER, ESPN WINTER X GAMES"
DECEMBER
2005
2nd annual discussion on:
"THE BUSINESS OF SNOWSPORTS"
Speakers:
- Leigh Augustine, Owner,
Augustine Sports, LLC
- Jon Franklin, President, The Sports & Entertainment
Company LLC
-
Tom
Kelly, Vice President, Marketing Communications, US Ski and
Snowboard Association
- Perkins Miller, Senior Vice President, Business Group,
Intrawest
Colorado
-
Dave Taylor
, Field Marketing Manager, Coors Brewing Company
Moderator:
- John Meyer , Olympics
and Skiing Writer, The
Denver
Post
NOVEMBER
2005
"WINE & CHEESE RECEPTION @ COLORODO SPORTS HALL OF FAME"
Keynote address:
- Tom Lawrence, Chief Executive
Officer, Colorado Sports Hall of Fame
- Theo Gregory, Chairman of the Board,
Colorado Sports Hall of Fame
SEPTEMBER 2005
"THE CHANGING FACE OF
SPORTS MEDIA"
Speakers:
- Kevin Dale, Assistant
Managing Editor/Sports, The Denver Post
- Drew Goodman, Broadcaster, Fox Sports
Net Rocky Mountain
- Tim Griggs, Vice President and General
Manager, Fox Sports Net Rocky Mountain [NSMN Denver
Chapter Steering Committee]
- Matt Hutchings, Chief Operating
Officer, Altitude Sports & Entertainment
- John Temple, Editor, President & Publisher,
Rocky Mountain News
Moderator:
- Craig
Jonas, Ph,Principal,
Jonas Group, LLC;
Founding Partner & Chief Business Development Officer, SportsHD
Productions, Inc.
AUGUST 2005
"2ND ANNUAL SUMMER NETWORKING PARTY"
MAY 2005
"LEGAL ISSUES IN SPORTS
MARKETING: WHAT EVERY SPORTS MARKETER NEEDS TO
KNOW"
Speakers:
- Jeff Benz, Managing Director
of Legal Affairs, USOC
- David Ehrlich, Executive Vice President,
The Bonham Group
- A.J. "Jack" Mills Jr.,
Founder/President Ascent Sports Management and attorney/A.J.
Mills, Jr., P.C.
- Hal Roth, General Counsel, Chief
Financial Officer & Senior Vice President, Colorado
Rockies Baseball Club
- Rich Slivka, General Counsel and
Senior Vice President of Administration, Denver Broncos
Football Club
Moderator:
- James D. Leonard, Faegre & Benson
LLP [NSMN Denver Chapter Steering Committee]
APRIL
2005
"ECONOMIC DEVELOPMENT
THROUGH SPORTS: BRINGING EVENTS TO DENVER"
Speakers:
- Ron Grahame, Associate Athletic
Director, University of Denver (Past Chair, NCAA Division
I Men's Ice Hockey Committee)
- Rich Karlis, Director, Sponsorships & Events,
Qwest Communications
- Richard Scharf, President/CEO, Denver
Metro Convention & Visitors Bureau
- Jon Schmieder, Executive Director,
Metro Denver Sports Commission [NSMN Denver Chapter
Steering Committee]
FEBRUARY 2005
"EDGE AND IMAGE: NBA
PLAYER MARKETING IN THE 21ST CENTURY"
Panelists:
- Billy Hunter, Executive
Director, NBA Players Association
- Shawn Bryant, CEO and Co-Publisher,
IMPACT Magazine
- Drew Goodman, Sports Director, FSN
Rocky Mountain (Colorado Sportscaster of the Year – 2002,
2003, 2004)
- Paul Sheehy, President/General Counsel,
Pro Star Sports Agency
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports
Business Journal (NSMN Founding Board member)
JANUARY 2005
"THE BUSINESS OF SKIING"
Panelists:
- Adam Aron, Chairman & CEO,
Vail Resorts
- Leigh Augustine, Esq. Owner, Augustine
Sports, LLC
- Ken Gart, President, Specialty Sports
Stores Venture
- Perkins Miller, Vice President,
Managing Director, Mountain Sports Media
- Rob Perlman, President & CEO,
Colorado Ski Country USA
Moderator:
- Jason Blevins, Ski Industry Reporter,
The Denver Post
DECEMBER 2004
"MEMBER NETOWRKING NIGHT WITH THE METRO DENVER SPORTS COMISSION"
NOVEMBER
2004
"EVENT MARKETING:
WHAT MAKES A GREAT EVENT?"
Panelists:
- Steve Brunner, Director, NGB Marketing & Sport Properties, USOC
- Doug Habgood, Championship
Director, 2005 U.S. Women's Open
- Brian Kitts, Director of Marketing
and Public Relations, Kroenke Sports Enterprises
- Tom Osborne, President and
CEO, Colorado Springs Sports Corporation [NSMN
Denver Chapter Steering Committee]
- Lynne Valencia, Director of Community
Relations,
NBC 9NEWS
Moderator:
- Dan Price, President/Creative Director, Adrenalin
Design Group
OCTOBER 2004
"SALES FORECAST
2005: EXPERTS ASSESS SPORTS BUSINESS IN DENVER
& BEYOND"
Panelists:
- Matt Bortz, President, Bortz Sports/GBSM
- Chris Foy, Vice President, Sponsorship
Sales, The Bonham Group
- Rich Karlis, Director, Sponsorship & Events,
Qwest Communications
- Kenny Marks, General Sales Manager,
Clear Channel Colorado
Moderator:
- Steve Sander, President, Sander/GBSM
(NSMN Denver Chapter Steering Committee)
SEPTEMBER 2004
"THE BUSINESS OF FOOTBALL"
Panelists:
- Greg Carney, Vice President,Marketing, Denver Broncos [Denver
Chapter Steering Committee]
- Jeannie Goldstein, Vice President,
Sports and Entertainment, Frankel [Sports Consultant
for United Airlines] (formerly) (NSMN National
Board of Advisors/Chicago Chapter Steering Committee)
- Matt Lane, General Manager, Buffalo
Sports Properties/University of Colorado Athletics
- Ronald Sally, President, Colorado
Crush
- Craig Umbaugh, Partner, Hogan & Hartson
L.L.P. (General Counsel to Metropolitan Football Stadium
District) [Denver Chapter Steering Committee]
Moderator:
- Dave Logan, KOA
AUGUST 2004
"ANNUAL SUMMER NETWORKING
PARTY"
JULY 2004
DENVER CHAPTER -
OPENING EVENT:
"THE BUSINESS OF
SPORTS IN COLORADO"
Keynote Speaker:
The Honorable John D. Hickenlooper, Mayor of Denver
Panelists:
- Dean Bonham, Chairman & CEO,
The Bonham Group
- David Ehrlich, Executive Vice
President, Kroenke Sports Enterprises
- Joe Ellis, Executive Vice President,
Business Operations,
Denver Broncos
- Steve Sander, President, Sander/GBSM
Moderator:
- Sam Adams, Rocky Mountain News
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T
H
A
N
K
Y
O
U
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The National Board of
Advisors & the Denver Chapter Steering
Committee welcomed members of the new Denver
Chapter on July 8, 2004. More than 140
Colorado-based companies were represented onsite.
In addition to our new members, we wish to
thank the following people for making this
great event possible:
** Mark Darrington, Former Manager, Hyatt Regency Denver
* Liz Ridley Leckemby, NSMN Denver Chapter
Manager
* Mayor John Hickenlooper & his staff
* Sam Adams, Rocky Mountain News
* NSMN Denver Chapter Steering Committee
* Our distinguised guest speakers
* Harry Leckemby
* Jason Howarth, Conover Tuttle Public Relations |
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