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Boston Chapter

Welcome to the Boston Chapter webpage!

Please scroll down to view Boston Chapter member list & past chapter events!


NSMN’s Brand Exchange events are among the most popular and well-attended events in the organization’s history because they bring together leading brand decision-makers to discuss their sports spending in a very unique format!   

The unique live think-tank format features speakers sitting around a large conference room table. The audience (NSMN members who attend for free) are seated around the speaker table to listen in.  The think-tank conversation is facilitated and focuses on national and local sports spending, ROI, social media and other timely issues regarding their sponsorship portfolios.

__________________________________________________________


THINK-TANK PARTICIPANTS

.
Joe Bartolotta
Executive Vice President,
Chief Marketing Officer
Eastern Bank

.



Mark Cavanaugh
Global GM, Sports Marketing
New Balance Athletic Shoe, Inc.

.
Andrew Collins

President & Chief Executive Officer
Sentient Jet
.

.
Rob Friedman
Assistant Vice President, Sponsorship
& Event Marketing
John Hancock Financial

.
.
John Lynch
Vice President, Head of Future
REEBOK
.


.
Tom Manchester
Vice President, U.S. Field Marketing
Dunkin' Donuts

.
.
John Ratoff
North America Corporate Sponsorships &
New England Field Marketing Lead
TD Bank

.

.
Greg Via
Global Director, Sports Marketing
The Gillette Company / P&G

.


THINK-TANK FACILITATORS


Ted Dalton
Senior Vice President, Corporate Partnerships & Business Development
Boston Celtics

 


Ed Lynch
Senior Director,
Sports Marketing 
USA TODAY
Sports Media Group





Glen Thornborough
Senior Vice President,
Sales and Marketing
TD Garden &
Boston Bruins




Think-tank discussion will include:

  • What is your sponsorship evaluation process? Who is involved? What is your spending timetable? What is the one tip you want to relay to senior sports sponsorship sales executives with regard to the evaluation process with your brand?
  • What do you like about the sponsorship sales and activation process? Dislike?
  • What drives your brand’s spending today and how will that change in the next 5-10 years?
  • Discuss the best local sponsorship activation programs you have seen in the past year. Discuss your best local activation and why it was so successful for your brand.
  • Why doesn't our industry have a standard for measurement? How do media buyers, advertising agencies, properties and brands all differ on metrics?
  • Discuss ROI and how its role has changed over the years. What do you like and dislike about the process of evaluation? What would you change?
  • How does your company measure ROI and how has the economy impacted how you invest?
  • How does advertising and media buying enhance a sponsorship buy?
  • Discuss what you feel have been the best media buys locally over the past decade and why?
  • Describe how your brand uses social media and how you incorporate the various social media platforms into your strategy. Which social media platform has been most successful? How do you measure ROI in social media?
  • How do current events, domestically and internationally effect your marketability of products with consumers? How does sponsorship help with messaging? Give examples.
  • Discuss what is affecting change in your marketplace and why? Are your consumers changing and how will you adapt to that change?
  • What are you expecting to happen in sports that might take your brand to next level?  And what might happen that could hurt the success and marketability of your brand?
  • How much more active should brands be in supporting local causes? When sponsoring a community property, what is the proper balance between pure philanthropy and return on your investment?
  • Discuss recent sports scandals and if they had any impact on your sponsorship business and ROI?  Will companies now have a different outlook on endorsement deals?
  • What trends do you see in the sports sponsorship business? What are you doing to stay current?
  • What is the next big sports sponsorship category and why?
  • Discuss how sponsorships contracts have evolved in the past few years to protect companies that partner with athletes and properties.
  • Discuss the public’s image of sports sponsorship and hospitality. What does your company do to help with any negative image?
  • What corporate brand do you admire the most for their national sponsorship portfolio & activation.

MORE ABOUT OUR HOST

The TD Garden, New England’s premier sports and entertainment venue, is home to the 6-time Stanley Cup Champion Boston Bruins, the 17-time World Champion Boston Celtics and your next unforgettable event! Whether you’re hosting a presentation, annual meeting, awards dinner or exhibition, our flexible function spaces, A/V capabilities and world-class culinary teams provide an impressive option for events of any size. 

Our newest event space, Legends, debuted last fall after undergoing a major renovation.  Boasting state-of-the-art technology, including digital screens and a 55’ media wall, this upscale and richly historical sports-themed space is ideal for up to 350 guests.

To book your next event, contact Charlene Gay at 617-624-1638 or by email at cgay@tdgarden.com. Please mention that you are a NSMN member!

RSVP

This event is free and open to NSMN members only.

TO ATTEND:
Please send your name, title, company name and phone number to:

MEMBER RSVP Join NSMN CANCEL

Reservations made by colleagues will not be accepted. Online event reservations must be made by the member themselves. There are no exceptions.


TO CANCEL:
Please remember to cancel your reservation if you can no longer attend.
NSMN reserves the right to charge a $25 fee per person for any reservations that are not cancelled in writing by 5:00pm EST on July 21, 2015. Only online cancellations sent in via the "cancel button" above will be accepted.

DRESS CODE:
NSMN strictly adheres to business attire at all events. Guests wearing sneakers or jeans will not be admitted. We reserve the right to refuse admission to any of our private events.

Please call 212-227-1300 with any questions.


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BOSTON CHAPTER MEMBERS

Last updated: July 16, 2015
View the ENTIRE Membership Company List
Check the status of your membership: email customerservice@sportsmarketingnetwork.com

98.5 The Sports Hub
adidas Group/Sports Licensed Division
A. E. Rondeau, Inc.
Ariba, An SAP Company
Artemis Sports Group
Athletes' Performance Inc.
Atlantic Sportswear
Beijing International Group
Bloomberg
BODYARMOR SuperDrink
BOKS (Reebok's Build our Kids' Success)
Boston 13s RLFC, Inc.
Boston Athletic Association/ Boston Marathon
Boston Blazers
Boston Bruins
Boston Business Journal
Boston Cannons
Boston Globe
Boston Herald
Boston University Athletics
Bristol Motor Speedway
Brown University - Athletic Department
CBS Radio
Center for Spectator Sports Research, University of Massachusetts
Channel 99
Choate, Hall & Stewart LLP
Clif Bar
Comcast SportsNet New England
Compass Group North America Food Service
Converse, Inc.
CORPRAgolf
Corporate Incentive Solutions
CTP Boston
Cramer
Delaware North Companies
Donna Cohen Strategies
Doug Flutie Jr. Foundation for Autism
Dunkin' Brands
ECAL
Edge Technology Services
EngagingFans, LLC
Entravision Communications
ESPN Boston
Evolve Golf
Experience Sports
Extra Innings Franchise Company
Fenway Sportszone
Fidelity Investments
Fuseideas, LLC
Gadsby & Hannah
Game On Sports Consulting, Inc.
Gameface Media Inc.
Gannett/USA TODAY
Genesis Strategic Advisors
Gillette / Procter & Gamble
Global Athletics & Marketing, Inc.
Golf Promotions
GPJ
Harvard University Athletic Department
Harvard Varsity Club
Her Sports Life
Hotbox Sports
IMG College
Innovative Marketing Services, Inc.
Inspira Marketing Group
JDG Sports and Entertainment
JLC Marketing & Communications LLC
John Hancock
Johnson & Wales University
K Sports & Entertainment
KFP Architects
Kirkpatrick & Lockhart Nicholson Graham LLP
Kraft Sports Group
Liberty Mutual Insurance
Lockhart Nicholson Graham LLP
Lowell Devils
Lowell Spinners
Lynch Exhibits
M/D Group
Major League Lacrosse LLC
MassMutual Financial Group
Mass Mutual Center
MassMutual Financial Group
Massachusetts Amateur Sports Foundation
Mavic, Inc.
M/D Group, LLC
MediaForward.tv
MEG
MetroLacrosse
Microsoft
Mobee
NBC Boston
NESA LLC
New England Patriots
New Hampshire Fisher Cats
New Hampshire Motor Speedway
Next Generation of Giving
Nickent Golf
Nickerson PR
North Racing Inc (NRi)
Nourjian Ventures
NRS and Events, LLC
nuBound
OMNI Hotels & Resorts
One on One Sports Marketing
PAN Communications
Peak Performance
Performance Research
Peter Jacobsen Sports
PGA Tour
Pigskin Media Inc.
PM Partners
Pregame Marketing LLC
Premier Incentives Inc.
PSP Sports Marketing
Reebok International Ltd.
Regan Communications
Relevant Marketing Technology
Roberts Communications
Ropes & Gray
Saucony
Schwartz Communications
Seegrid Corporation
Senior Tour Players, Inc.
SJX Partners
SMG - Verizon Wireless Arena
Sox Appeal, Inc.
Sporting Goods International
Sports Illustrated
Sports Locker Enterprises
Sports Training Interactive
Srixon Sports USA
St. Jude Children's Research Hospital
StarGames LLC
Starting Line Media
STBC Public Relations
Suffolk University / Sawyer Business School
Tappe Associates Inc.
TD Garden
Team Enterprises USA
Team Grill
TEAMWORKS Centers
TechnoGym USA
Terry Lyons Sports Marketing, LLC
That's My Ticket
The Source
Transformative Content Inc.
TruMedia Networks
Tufts University Athletics
United Sports Associates
United Soccer League (USL)
University of New Hampshire Athletic Department
USA TODAY Sports Media Group
USA World Events
Valvespring
Vertica Group
Virtual Images
Watson Wyatt Worldwide
WBZ NewsRadio/CBS Radio

STUDENT MEMBERSHIPS:
Babson College MBA Program
Boston University
Brandeis University
Endicott College
Northeastern University
Suffolk University School of Law
University of Massachusetts/ Boston
University of Massachusetts Amherst

JOIN THE BOSTON CHAPTER

 

Past Events / Boston Chapter


SPONSOR SPOTLIGHT LECTURE SERIES:
AN IN-DEPTH LOOK AT THE SPORTS SPONSORSHIP PORTFOLIO

One-on-One interview with:

Charles Greenstein

Senior Vice President, Global Sponsorship Marketing Executive
Bank of America

 

Interviewed by:


Terry Lefton
Editor-at-Large
Sports Business Daily
Sports Business Journal








SEPTEMBER 2014
SPONSOR SPOTLIGHT LECTURE SERIES:
AN IN-DEPTH LOOK AT THE SPORTS SPONSORSHIP PORTFOLIO


One-on-One interview with:

Paul Alexander

Executive Vice President
Chief Communications Officer
Liberty Mutual

 

Interviewed by:

.
Terry Lefton
Editor-at-Large
Sports Business Daily
Sports Business Journal





POST-OLYMPICS WRAP-UP: SPONSOR TELLS ALL






With the Sochi 2014 Olympic Winter Games concluded, Boston-area sports marketers will gather to network and hear sponsor insight from Olympic Marketer
Greg Via
, GlobalDirector, Sports Marketing Gillette / P&G.

Interviewed by: Jennifer Karpf, Director, National Sports Marketing Network (NSMN)



THE BUSINESS OF COLLEGE SPORTS

Discussion Leaders:

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CO-FACILITATOR:
Julie Kahn

Senior Vice President / New England
Entercom New England

.
CO-FACILITATOR:
Jeff Price
President & Publisher
Sporting News
.
Gene DeFilippo
Director of Athletics
Boston College


.
Steve Krom
Vice President/ General Manager
AT&T New England
.
Michael Lynch
Director of Athletics
Boston University


.
Warde Manuel
Director of Athletics
UConn
.
George Pyne
President
IMG Sports & Entertainment


.
Bob Scalise
Nichols Family Director of Athletics
Harvard University




THE IMPACT OF A WORK STOPPAGE ON SPORTS BUSINESS: WHAT CAN WE EXPECT & HOW DO WE PREPARE?

Discussion Leaders:

Ed Horne
Co-MODERATOR:
Ed Horne
Chief Operating Officer
Madison Avenue Sports & Entertainment
Kristen Kuliga
Co-MODERATOR:
Kristen Kuliga
President
K Sports & Entertainment
(NFL agent)
Karen Guregian
Karen Guregian
Patriots Beat Columnist
Boston Herald
Amy Latimer
Amy Latimer
Senior Vice President, Sales & Marketing
TD Garden & Boston Bruins
Headshot
Guy Rancourt
Vice President, Associate Media Director
Hill Holliday
Speaker
Greg Via

Global Director – Sports Marketing
The Gillette Company / P&G



LEVERAGING SOCIAL MEDIA TO WIN IN SPORTS:
YOU HAVE FOLLOWERS - NOW WHAT? CREATING NEW WAYS TO INCREASE CONSUMER EXPERIENCE AND ENGAGEMENT

Discussion Leaders:


MODERATOR:
Jeff Price
President & Publisher
Sporting News
headshot
Rafe Anderson
CEO, TruMedia Networks
[Social Media Agency of Record for
Boston Red Sox]
headshot
Jennifer Compton
Vice President, Marketing
Boston Bruins & TD Garden

headshot
Christian Megliola
Chief Strategy Officer/Sports,
Consumer and New Media
Regan Communications

Tim Murphy
Vice President/General Manager
Entercom Boston

Shawn Sullivan
Chief Marketing Officer
Boston Celtics

David Tryder
Director, Interactive &
Relationship Marketing
Dunkin' Donuts

Bret Werner
Managing Partner
Catalyst Public Relations




THE EVOLUTION & ROLE OF ROI IN SPORTS: WHY MEASUREMENT SHOWS SPORTS SPONSORSHIP IS A MAJOR ELEMENT OF THE MARKETING MIX

A sports marketing industry gathering to discuss the importance of sports sponsorship as part of a company’s overall global marketing plan.

Speakers:

Speaker
Jim Andrews
Senior Vice President/Editorial Director
IEG, LLC

Jon Last
President
Sports & Leisure Research Group

MODERATOR:
Amy Latimer

Senior Vice President, Sales & Marketing
TD Garden & Boston Bruins

Michael Neuman
President
Amplify Sports & Entertainment
Speaker
Mark Noonan
President - Americas
Repucom International
Speaker
Greg Via

Global Sports Marketing
The Gillette Company / Proctor & Gamble
Speaker
Brian Williams
Senior Vice President, Digital Marketing & CRM
Kaleidoscope & General Motors R*Works




DEUTSCHE BANK CHAMPIONSHIP BUSINESS BREAKFAST




Panelists:
-
Seth Waugh, CEO, Deutsche Bank Americas
- Mark Steinberg, SVP & Global Managing Director of Golf, IMG
- Eric Baldwin, Championship Director, Deutsche Bank Championship
Moderator:
- Tim Rosaforte, Golf Analyst, Golf Channel / Senior Writer, Golf World


SPECIAL EVENT
NSMN SPORTS TACKLES CANCER Fundraiser
Hosted by House of Blues, Boston

house of bluesfoundation room

 




THE STATE OF SOCIAL MEDIA IN SPORTS: WHAT EVERY SPORTS MARKETER NEEDS TO KNOW TO GENERATE REVENUE, INCREASE FAN BASE, SELL MERCHANDISE AND ATTRACT NEW BUSINESS TODAY


A look at how user-generated websites, blogs, mobile content and fantasy games are driving fan interest and broadening fan bases.


Event Sponsor:
Cheering Fans


Speakers:

Sam Kennedy
Sam Kennedy
Executive Vice President, Chief Sales & Marketing Officer
Boston Red Sox
Michael Lowe
Michael Lowe
Senior Interactive Marketing Manager FootJoy,
Acushnet Company
Steve Semelsberger
Steve Semelsberger
Senior Vice President & General Manager
Pluck
Justin Shaffer
Justin Shaffer
Founder, Hotpotato
Former SVP, New Media,
MLB Advanced Media, L.P
Jim Ricotta
Jim Ricotta
President & CEO
Azuki Systems
Pete Vlasteclica
MODERATOR:
Pete Vlastelica

CEO
Yardbarker




THE STATE OF THE ECONOMY & HOW IT IMPACTS THE SPORTS INDUSTRY

Moderator: Jennifer Karpf,
Director, National Sports Marketing Network

Speakers:


..
Bill Bridgen
EVP & General Manager
Comcast SportsNet New England


..
Rich Gotham
President
Boston Celtics

..
Julie Kahn
Vice President/New England Market Manager Entercom


..
Chris Kiernan
Vice President,
Sports & Entertainment
ICON International, an Omnicom Company

..
Mark Lev
Executive Vice President
Fenway Sports Group


..
Ed Lynch
Director of Business Development
Sentient Jet

..
Tom Shine
Senior Vice President, Sports & Entertainment
REEBOK



THE BUSINESS OF FOOTBALL: HOW SPONSORSHIP, COLLECTIVE BARGAINING, MEDIA, TECHNOLOGY & SOCIAL MEDIA CONTINUE TO CHANGE THE GAME

Speakers:


MODERATOR:
Mike Lynch

Sports Anchor
WCVB-TV Channel


David Baxter
President, Sports Licensed Division
REEBOK



Andrew Brandt
President
The National Football Post



Gene DeFilippo
Director of Athletics
Boston College



Doug Flutie
College Football Analyst,
ABC Sports & ESPN
Former Quarterback, NFL & Canadian Football League / Winner, Heisman Trophy / 1984


Greg Gordon
Senior Vice President
Liberty Mutual



Jonathan Kraft
President & COO, The Kraft Group
Vice Chairman & President,
New England Patriots




A VIEW FROM THE SIDELINES: A THINK-TANK FEATURING NEW ENGLAND SPORTS LEGENDS

Boston's athletes of yesterday gather to discuss today's sports news, sports business trends, athletes today, their current work and their community initiatives.

Bob Lobel
FACILITATOR:
Bob Lobel

Sports Broadcaster
Jane BlalockJane Blalock
Jane Blalock
CEO, JBC Golf, Inc.
27-time LPGA Champion
LPGA Rookie of the Year, 1969
Member, New England Sports Hall of Fame
Holds LPGA Record for most consecutive cuts made - 299

Dana Barros
Media Relations, Boston Celtics
Retired NBA Player,
Point Guard Boston Celtics
Former Boston College player
finishing as one of
the school's all-time leading scorers

M.L. Carr
President, WARM2Kids
(We're All Role Models 2 Kids)
Retired NBA player,
Detroit Pistons and Boston Celtics
Won 2 NBA World Champions
with the Boston Celtics (1981 &1984)

Speaker
John Hannah
President, John Hannah Entertainment, LLC Retired NFL player, Offensive Guard,
New England Patriots (1973-1985)
Elected to the Pro Football Hall of Fame in 1991
Nancy Kerrigan
Nancy Kerrigan

Two-time Olympic Medalist
Bob SweeneyBob Sweeney
Bob Sweeney
Director of Development, Boston Bruins Foundation
Retired NHL player (1986-1996)
Center, Boston Bruins
Member, Hockey East Second All-Star Team (1985)

Luis TiantLuis Tiant
Luis Tiant
Retired MLB Player
Pitcher, Boston Red Sox
Inducted into Boston Red Sox Hall of Fame (1997)
3x All-Star selection (1968, 1974, 1976)
1972 American League Comeback Player of the Year
1975 Babe Ruth Award
Randy Vataha
Randy Vataha
Retired NFL Player (1971-1977)
Former Wide receiver, New England Patriots
Founding member, United States Football League
President, Game Plan LLC

 



THINK-TANK: SPORTS & SCANDALS: WHAT WE HAVE LEARNED & HOW WE PREPARE FOR THE FUTURE


Participants:

-
Steve Burton, Sports Anchor, CBS
- Jill Geer, Director of Communications, USA Track & Field
- Amy Latimer, Senior Vice President, Sales & Marketing, Boston Bruins/TD Garden
- Kristine Lilly, Former Captain, U.S. Women's National Soccer Team / Founding Player, WUSA (Boston Breakers)
- John Lynch, Vice President, Head of Global Communication, REEBOK
- Christian Megliola, Senior Vice President, Chief Sports Strategist, Regan Communications Group
- Peter Roby, Athletics Director, Northeastern University
- Jerry Solomon, President, StarGames / Agent for Olympic Figure Skater Nancy Kerrigan
- Jessamy Tang, Chief Executive Officer, 890 ESPN Boston & 1400 ESPN Lowell 
- Greg Via, Global Sports Marketing, Gillette

- Moderators:

- David Woodman
, Former Senior Vice President/General Manager, Comcast SportsNet

- Professor Stephen Greyser, Richard P. Chapman Professor of Business Administration (Marketing/Communications) Emeritus, Harvard Business School


THE EVOLUTION OF NASCAR IN NEW ENGLAND: ROUSH FENWAY RACING: HOW THE PARTNERSHIP WILL HELP FURTHER DEVELOP THE SPORT IN THE NORTH

Welcome by:
Mike Dee
, President, Fenway Sports Group / Chief Operating Officer, Boston Red Sox

Speakers:

- Ray Guilbault, Senior Vice President, NESN
- Mark Lev, Executive Vice President, Fenway Sports Group
- Jim Obermeyer, Managing Director, Brand and Consumer Marketing, NASCAR 
- Geoff Smith,
President, Roush Fenway Racing 
- Bill Wynne, North America Motorsports Marketing Manager, Ford Racing Technology

Moderator:
- Ed Lynch, Director of Business Development, Sports & Entertainment, Sentient Jet



THE BUSINESS OF GOLF
Hosted at Granite Links Golf Club

Opening Remarks: The State of Golf By Tom Nolan, Publisher, GOLF World Magazine


Speakers:

- Jane Blalock, Founder & CEO, JBC Golf  
- Steve Dow, Vice President, Group Account Director, MPG / Arnold
- David M. Lafrennie, Assistant Vice President, External Communications, Hartford Life 
- Tom Nolan, Publisher, Golf World Magazine
- Tracy West, Tournament Director, Bank of America Championship/ President & CEO, Hayson Sports Group

Moderator:
- Ed Lynch, Director of Business Development, Sports, Sentient Jet



SUPER BOWL ADVERTISING: HOW THE COMMERCIALS HAVE BECOME PART OF THE GAME

Speakers:

- Marc Gallucci,
CEO & Owner, Fort Franklin
- Lou Imbriano,
Chief Marketing Officer, New England Patriots; Vice President/COO, New England Revolution
- Eric Kraus,
Vice President, Corporate Communications, Gillette
- John Moore, Senior Vice President/Group Media Director, Mullen (Client: Monster - Super Bowl Advertiser from 1999-2001)
-
Grant Pace, Partner/Executive Creative Director, Conover Tuttle Pace (Creator of the original Bud Bowl ads for Anheuser Busch)

Moderator:
- Kathy Kiely,
President, The Ad Club



GAME ON: THE RETURN OF THE NHL

Event Sponsor:

New England Hockey Journal

Speakers:

-
Charlie Jacobs, Executive Vice President, Boston Bruins
- Brian Jennings, Group Vice President, Consumer Products Marketing, National Hockey League
- John Frascotti, Senior Vice President and General Manager,
Reebok Performance Division, Reebok
- Sean McGrail, President, New England Sports Network
- Fred Popp, CEO, SME Branding
Moderator:
- Dale Arnold,
Boston Bruins Play-by-Play Announcer & Co-host of WEEI's "Dale & Holley" show


THE CHANGING FACE OF BOSTON SPORTS MEDIA

Event Sponsor:



Speakers:

- Julie Kahn,
General Manager, Sports Radio 850 WEEI, Boston
- Jerry Solomon, President, The Football Network
- Joe Sullivan, Sports Editor, The Boston Globe
- David Woodman, General Manager, Fox Sports Net New England

Moderator:
- Jim Delaney,
Director of Marketing & Public Relations, TD BankNorth Garden



A NETWORKING NIGHT AT THE INSTITUTE OF CONTEMPORARY ART



SPORTSCAST 2005: A SALES FORECAST FROM THE INTUSTRY'S TOP EXECUTIVES

Speakers:


- Doug Hall, Director, Marketing Services, Monster
- Ed Lynch, Principal, All Access Sports and Event Marketing
- Barry McNulty, Director of National Sales, Host Communications
- Jim Rushton, Director of Sales, Sports Radio 850 WEEI

Moderator:
- Jennifer Karpf, Founder/Director, NSMN



HOLIDAY FUNDRAISER & SPORTS AUCTION FOR:


Thank you to all of the Boston Chapter members who raised thousands of dollars for STRIKE OUT CANCER.


(panel & game)
BEANTOWN & BASKETBALL: SALES AND MARKETING THE CELTICS WAY

Panelists:

- Vin Capozzi, Senior Vice President, Sales & Marketing, Harvard Pilgrim Health Care
- Rich Gotham, Executive Vice President, Sales and Marketing, Boston Celtics
- Scott O'Neil, Senior Vice President, Team Marketing, National Basketball Association
- Ralph Tricomi, Jr., Regional Marketing Manager, Lincoln Mercury
- David Woodman, Senior Vice President/General Manager, Fox Sports Net New England

Moderator:
- Ian Thomsen, Senior Writer, Pro Basketball, Sports Illustrated



START YOUR ENGINES: MARKETING NASCAR IN NEW ENGLAND

Panelists:
- Jon Di Gesu, Director of Communications, Sylvania
- Jon McGahan, Vice President, Marketing, New Hampshire International Speedway
- Brett Yormark, Vice President, Corporate Marketing, NASCAR

Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports Business Journal



GOING FOR GOLD: BUILDING BUZZ IN ANTICIPATION OF THE 2004 SUMMER GAMES

Opening Remarks:

- Jeff Taylor, Founder and Chief Monster, Monster

Panelists:

- Colleen Fitzpatrick, Director Sports/Event Marketing, John Hancock Financial Services/Manulife
- Brett Goodman, Vice President, Marketing and Business Affairs, NBC Olympics
- Doug Hall, Director, Marketing Services, Monster
- Rob Prazmark, President, IMG Olympics

Moderator:
- Peter Blacklow, Chief Marketing Officer, WorldWinner


NSMN MEMBER BASKETBALL TOURNAMENT
Hosted by Basketball City, Boston


BRANDS AT PLAY: HOW NEW ENGLAND’S TOP COMPANIES MAKE SPORTS WORK

Panelists:
- Doug Hall, Director, Marketing Services, Monster
- Eric Kraus, Vice President, Corporate Communications, The Gillette Company
- David Lafrennie, Director, Corporate Marketing, Hartford Life
- Christine Madigan, Corporate Marketing Services Manager, New Balance
- Kristin Tallman, Senior Vice President, Director, Corporate Sponsorships/Marketing Integration, Citizens Bank

Moderator:
 - Terry Lefton, Editor-at-Large, Sports Business Daily/ Sports Business Journal



ATHLETE MARKETING IN THE Post-Kobe Bryant Era

Panelists:
- John Holloran, Marketing Manager, Pepsi New England
- Sam Kennedy, Vice President Sales and Corporate Partnerships, Boston Red Sox
- Todd Krinsky, Vice President, RBK division, Reebok
- Kristen Kuliga, Principal, K Sports and Entertainment
- Jerry Solomon, President, TFN, The Football Network
- Chip Tuttle, Partner, Conover Tuttle Advertising and Public Relations

Moderator:

- Mark Lev, Executive Vice President, Sales and Marketing, ANC Sports Enterprises



TWO NIGHTS, TWO CITIES: One Great Cause

Networking & Silent Auction hosted by NSMN

A gathering of sports business professionals and friends in Boston and NYC. NSMN hosted a special evening of networking, cocktails, music and a silent auction to help raise funds and support the Jack Lynch Fund. The Fund was established to help sports business industry veterans Ed and Dianne Lynch cover family treatment expenses for their son Jack Lynch and the Children’s Floating Hospital in Boston where he is being treated.

More than $24,000 was raised at the Boston fundraiser. More than $55,000 was raised together in Boston and NYC!



MARKETING THE NHL AND THE Boston Bruins: What's Ahead For 2003-04

Event Sponsor:

New England Hockey Journal


Panelists:


- Richard Krezwick, President and CEO, FleetCenter / Executive Vice President, Boston Bruins
- Tom Manchester, Field Marketing Manager, Dunkin' Donuts
- Bryant McBride, President and CEO, Vision Sports & Entertainment Partners
- John Ratoff, Vice President, Corporate Sponsorships, BankNorth

Moderator:

- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports Business Journal



SOLE SURVIVORS: WHAT'S DRIVING THE ATHLETIC SHOE INDUSTRY?

Panelists:

- John Frascotti, Senior Vice President, Licensing & New Business Development, Reebok International Ltd.
- Paul Heffernan, Vice President, Global Marketing, New Balance

Moderator:

- Terry Lefton, Editor at Large, Sports Business Daily/Sports Business Journal



THE BUSINESS OF SOCCER: THE COMPETITION for Fans, Sponsors and Media

Panelists:

- Frank Dell'Apa, Writer, The Boston Globe
- Rick Faubert, Assistant GM, Boston Breakers
- Lou Imbriano, Vice President & Chief Marketing Officer, New England Patriots, New England Revolution & Gillette Stadium
- Kristine Lilly, Player/Captain, Boston Breakers
- John Stevenson, Vice President & General Manager Teamsports, PUMA North America

Moderator:

- Jason Howarth, Senior Account Director, Conover Tuttle



NSMN had the special opportunity to attend the WBZ BusinessBreakfast presented by WBZ NewsRadio and the FleetBoston Classic.

Panelists:

- Donna Fiedorowicz, Vice President, Tournament Business Affairs, "Champions Tour"
- Keith Ritter, Senior Vice President, New Business Development, National Hockey League
- Don Sweeney, Dallas Stars Defenseman
- Bob Gilder, 2002 FleetBoston Classic Champion



REACHING OUT: A NIGHT CELEBRATING THE CHARITABLE EFFORTS OF OUR BOSTON ATHLETES

A night featuring New England's sports charities:

Participating charities included:
-- Active Force Foundation
-- AJ Mleczko Charity on Ice
-- Antoine Walker Celebrity Golf Classic
-- Heart of Boston Foundation
-- MVPhilanthropy
-- Nashawtuc Charities, Inc./FleetBoston Classic 
-- NewFund 
-- Nomar 5 Fund
-- The 8 Foundation
-- The Cam Neely Foundation For Cancer Care
-- The Doug Flutie, Jr. Foundation for Autism
-- The Giving Back Fund
-- The Jimmy Fund Golf Program  
-- The Red Auerbach Youth Foundation
-- The Travis Roy Foundation
-- The Truth Fund



CHANGING TIMES: BUYING AND SELLING IN THE DOWN ECONOMY: BOSTON AND BEYOND


Panelists:

- Ed Horne, President, NHL Enterprises
- John Lynch, Vice President of Sports Marketing, Reebok
- Tom Manchester, Field Marketing Manager, Dunkin' Donuts/Baskin Robbins
- John Schemerhorn, Vice President, General Sales Manager, Fox Sports Net

Moderator:
- Mark Lev, Executive Vice President, ANC Sports Enterprises


SPECIAL EVENT
THE CHANGING FACE OF BOSTON SPORTS (team owners panel)

Event Sponsors:
Dunkin' Donuts, John Hancock Financial Services, Vision Sports & Entertainment Partners


Panelists:
- Wyc Grousbeck, Managing Partner & CEO, Boston Celtics
- John Henry, Principal Owner, Boston Red Sox
- Charlie Jacobs, Executive Vice President, Boston Bruins & FleetCenter
- Jonathan Kraft, Vice Chairman, New England Patriots

Moderator:
- Bob Lobel, Sports Director, WBZ-TV



THE BUSINESS OF WOMEN'S SPORTS


Panelists:
- Sharon Barbano, Group Director, Reebok Women's Global Marketing
- Karin Piscitelli, Director of Marketing & Sponsorships, Boston Breakers
- Ann Sanders, Executive Director, NewFund
- Kim Zayotti, General Counsel, Woolf Associates



REACHING OUT WITH THE NEW ENGLAND PATRIOTS--A LOOK AT THE TEAM'S COMMUNITY SERVICE EFFORTS

Keynote Speaker:
- Don Lowery, Vice President, Player Development & Community Affairs, New England Patriots



COLLEGE SPORTS IN THE BOSTON MARKETPLACE: WHAT BRANDS LOOK FOR FROM HIGHER EDUCATION


Panelists:
- Jeff Cohen, Athletic Director, Brandeis University
- Gene DeFilippo, Athletic Director, Boston College
- Dr. Ed Stoner, Associate Director, Athletics/Business Affairs, UMass Lowell



THE IMPORTANCE OF SPORTS RESEARCH

Presented by: TNS Intersearch &ESPN SPORTS POLL


Panelists:
- David W. Kocsis, Ph.D., National Football League
- Rob Fox, TNS Intersearch & ESPN SPORTS POLL



TRENDS IN ATHLETE PRODUCT ENDORSEMENT


Panelists:
- Phil Gloudemans, Senior Vice President, Agnew Carter MS&L
- Peter Roby, Vice President, Marketing, North America, Reebok

Moderator:
- Robert Ruxin, Managing Director, S/R Associates



ATHLETES GIVING BACK: THE IMPORTANCE OF CAUSE RELATED MARKETING

Panelists:

- Kristen Kuliga, Woolf Associates
- Marc Pollick, Founder/President, The Giving Back Fund



THE MULTIPLE BRANDS OF THE BOSTON RED SOX

Panelists:
- Larry Cancro, Senior Vice President, Boston Red Sox
- Dr. Stephen Greyser, Harvard Business School



SPORTS ON THE NET: HOW THE INTERNET IS CHANGING THE BUSINESS OF SPORTS

Event sponsor: IBM

Panelists:
- Whitney Johnson, RacingRhino.com
- Mark Stamm, Myteam.com
- John Hunter, Sportingauction.com
Moderator:
- Mark Hardie, Forrester Research


1999
BOSTON CHAPTER - OPENING EVENT
Hosted by the Boston Red Sox at Fenway Park

Keynote Speaker:

- Larry Moulter, Chief Executive Officer, Woolf Associates


. .

 

Boston chapter BOARD
Bill Bridgen
Comcast SportsNet New England
Robert Friedman
John Hancock Financial
Rich Gotham
Boston Celtics
Stephen Greyser
Harvard Business School
Tom Grilk
Boston Athletic Association
Boston Marathon
David Gross
Major League Lacrosse
Julie Kahn
Regan Communications
Kristen Kuliga
K Sports & Entertainment
Amy Latimer
TD Garden
Ed Lynch
USA Today Sports Media Group
Tom Manchester
Dunkin' Donuts
Jerry Solomon
StarGames, LLC
Greg Via
Gillette / Procter & Gamble


Hear what executives are saying...

,

OFFICIAL HOTEL OF BOSTON CHAPTER



The Omni Parker House is America’s longest continuously operating luxury hotel and remains one of its most elegant and refined.  Located in historic downtown Boston on the Freedom Trail, the venerable Omni Parker House opened its doors in 1855 and offers distinguished décor and thoughtful amenities in each of the 551 luxurious accommodations.  The Omni Parker House combines history and service to create an ideal meeting location in Boston, offering 18 meeting rooms totaling 23,000 square feet,
including a 3,513-square-foot
Rooftop Ballroom showcasing
spectacular views of the city skyline. 

To book your next corporate event at the
Omni Parker House, please email:

Dave Ritchie
OMNI PARKER HOUSE
dritchie@omnihotels.com

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