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THE EVOLUTION & ROLE OF ROI IN SPORTS:
WHY MEASUREMENT SHOWS SPORTS SPONSORSHIP
IS A MAJOR ELEMENT OF THE MARKETING MIX

“Let’s be honest. I don’t think you do this [sponsorship] primarily for advertising. I think it has a lot to do with ego. I don’t think people decide that they’re going to take a loan because they sponsored a golf tournament….. … I do believe there is an element in the sponsorship of ego and of the bosses wanted to hobnob, etc. They’re entitled to do that with their own money. I do also want to stress again the luxury catering to people, employees and customers, I don’t think that’s marketing. I think that’s people wanting to have a good time.”   

- Representative Barney Frank
CNBC - February 2009


Join us as the sports marketing industry gathers to discuss the importance of sports sponsorship as part of a company’s overall global marketing plan.  

Industry leaders will address the methodology currently used to analyze the success of a sponsorship program – and how the ever-changing corporate landscape demands better measurement and metrics. Case studies will be included as part of this discussion.


December 8, 2009
5:30 - 7:00 PM - Networking Hour / Cocktail Reception
7:00 - 8:30PM - Industry Discussion

The Liberty Hotel

215 Charles Street, Boston

Free
& Open to Members only
Advance Reservations Required 

Questions: Call 212-227-1300

DISCUSSION TOPICS:

  • Why does the sports industry not have a standard for ROI measurement?
  • When measuring success, what are the client’s expectations and what is the role of the property to help meet their goals?
  • How do industry leaders define “effectiveness” of a sponsorship or naming rights program?
  • How does a brand measure and value ROI after activating a sponsorship locally (in-stadium or event) vs. a national marketing program. Are the two measured independently and how?
  • How has the importance of ROI increased with the decline of the economy? What has changed and what have we learned?
  • What are the specific metrics from an evaluation of ROI that will appeal directly to the C-level executive at a corporation? What data is most valued within a company?
  • We will discuss the various approaches and methodology that leading agencies use when hired by a brand to help evaluate the ROI of a sponsorship program.
  • How is marketing via social networks being measured? Is there an industry standard yet?
  • Currently, how is the value of sports hospitality measured in our industry?
  • How is the research and measurement analysis used by a company at the conclusion of a sponsorship program?
  • What can sponsors do better when evaluating their sponsorship?
  • We will discuss the importance of evaluating all marketing programs, not just sports sponsorship, when analyzing the “marketing mix.”

DISCUSSION LEADERS:

Speaker
JIM ANDREWS
Senior Vice President/Editorial Director
IEG, LLC

JON LAST
President
Sports & Leisure Research Group

AMY LATIMER
Senior Vice President
Sales and Marketing
TD Garden & Boston Bruins
(PANEL MODERATOR)

MICHAEL NEUMAN
President
Amplify Sports & Entertainment
Speaker
MARK NOONAN
President - Americas
Repucom International
Speaker
GREG VIA

Global Sports Marketing
The Gillette Company / Proctor & Gamble
Speaker
BRIAN WILLIAMS
Senior Vice President, Digital Marketing & CRM
Kaleidoscope & General Motors R*Works

RSVP

This event is free and open to NSMN members only.

*Please allow one business day for any cancellations*
NSMN reserves the right to charge a $25 fee per person for any reservations that are not cancelled in writing by Friday, November 6, 2009.

Please send your name, title, company name and phone to:

RSVP NOW Join NSMN CANCEL

NSMN strictly adheres to business attire at all events.
Guests wearing sneakers or jeans will not be admitted. We reserve the right to refuse admission to any of our private events.



BOSTON CHAPTER MEMBERS

Last updated: February 6, 2010
View the national list of NSMN Members
Check the status of your membership: email member@sportsmarketingnetwork.com

Acme Printing
Activate Sports & Entertainment
adidas Group/Sports Licensed Division
Allen & Gerritsen
(corporate member)
American Diabetes Association
Artemis Sports Group
Athletes' Performance Inc.
Basketball City
Bauer Hockey
Boston Athletic Association/ Boston Marathon
Boston Blazers
Boston Bruins (corporate member)
Boston Celtics (corporate member)
Boston College
(corporate member)
Boston Globe
Boston Herald
Boston Red Sox (corporate member)
Boston University Athletic Development
Boston University/Office of Development & Alumni Relations
Brown University - Athletic Department
Center for Spectator Sports Research, University of Massachusetts
Chameleon DG (corporate member)
Choate, Hall & Stewart
Coca-Cola
Comcast SportsNet New England (corporate member)
Community Newspaper Company
Conover Tuttle Pace (corporate member)
Conventures, Inc.
Converse, Inc.
Corporate Incentive Solutions
Cox Communications (corporate member)
Cramer
Daktronics Sports Marketing
Destination Worcester
Duffy & Shanley
Edge Technology Services
Elevate Communications
Entercom (corporate member)
Entravision Communications
Evolve Golf
Experience Sports
Fenway Sports Group (corporate member)
Fenway Sportszone
Fidelity Investments
First & Ten, LLC
Forty Forty
Foundation for Rowing Education
Fuseideas (corporate member)
Gadsby & Hannah
Game On Sports Consulting, Inc.
Gatorade
Gigunda Group
Gillette / Procter & Gamble (corporate member)
Global Athletics & Marketing, Inc.
Golf Promotions
Greater Hartford CVB & Sports Commission
Harvard University Athletic Department
Harvard Varsity Club
Hayson Sports Group - Boston Champions Tour
Head of the Charles Regatta
Hewlett Packard
IIR Sports & Entertainment, Inc.
Innovative Marketing Services, Inc.
Ipswich Country Club
JBC Golf (corporate member)
JLW Event Management, LLC
J.M. Perrone, Co.
John Hancock (corporate member)
John Hannah Entertainment, LLC (corporate member)
Johnnie's on the Side
KFP Architects
Kirkpatrick & Lockhart Nicholson Graham LLP
Kraft Sports Group
Live Nation
Lockhart Nicholson Graham LLP
Lowell Devils
Lowell Spinners
M/D Group
Major League Lacrosse LLC (corporate member)
MassMutual Financial Group
Mass Mutual Center
MassMutual Financial Group
Massachusetts Amateur Sports Foundation
Massachusetts Sports & Entertainment Commission
Massachusetts SportsServices
M/D Group, LLC
MEG
Mintz Levin
Monster (corporate member)
Morton's The Steakhouse (corporate member)
NBC TV Stations Sales & Marketing
NESN (corporate member)
New Hampshire Motor Speedway
Next Generation of Giving
New Vision Entertainment LLC
Nickent Golf
Nickerson PR
North Racing Inc (NRi)
Nourjian Ventures
One on One Sports Marketing
Paid Inc.
Passenger
Peak Performance
Performance Research
Pigskin Media Inc.
PM Partners
Pregame Marketing LLC
Premier Incentives Inc.
Proforma Printing and Promotion
PSP Sports Marketing
PUMA North America
Quick Hit, Inc.
Reebok International Ltd. (corporate member)
Regan Communications (corporate member)
Relevant Marketing Technology
Roberts Communications
Ropes & Gray
Schwartz Communications
Seegrid Corporation
Senior Tour Players, Inc.
Seven 2 Sports Marketing
Skyline Eco-Adventure Group
Sox Appeal, Inc.
Special Olympics Massachusetts
Spero's Video Broadcast Team
Sport in Society (corporate member)
Sporting Goods International
Sports Locker Enterprises
Sports Training Interactive
Srixon Sports USA
Staples Sports Marketing
Start2Finish Marketing
Starting Line Media
Stavola Labonte Racing
STBC Public Relations
Suffolk University/ Sawyer Business School
Tappe Associates Inc.
Team Enterprises USA
TEAMWORKS Centers
TechnoGym USA
That's My Ticket
The Active Network
The Content Factory
The Foundation for Rowing Education
The International Country Club
The Jimmy Fund
The Source
The Taylor Research & Consulting Group
TPC of Boston
Transformative Content Inc.
TrinityOne Worldwide
United Sports Associates
United Soccer League (USL)
University of New Hampshire Athletic Department
USA Track & Field
Vertica Group
Watson Wyatt Worldwide
WBZ NewsRadio/CBS Radio
WEEI 850AM (corporate member)
WHDH
WWZN 1510 The Zone
Windhover Information
World TeamTennis
WPRI 12
XOS Technologies

STUDENT MEMBERSHIPS:
Babson College MBA Program
Boston University
Endicott College
Northeastern University
Suffolk University School of Law
University of Massachusetts/ Boston
University of Massachusetts Amherst / MBA Program

 

Past Events / Boston Chapter

JULY 2009
DEUTSCHE BANK CHAMPIONSHIP BUSINESS BREAKFAST



Panelists:
-
Seth Waugh, CEO, Deutsche Bank Americas
- Mark Steinberg, SVP & Global Managing Director of Golf, IMG
- Eric Baldwin, Championship Director, Deutsche Bank Championship
Moderator:
- Tim Rosaforte, Golf Analyst, Golf Channel / Senior Writer, Golf World

 


MAY 2009
NSMN SPORTS TACKLES CANCER Fundraiser
Hosted by House of Blues, Boston

house of bluesfoundation room



MARCH 2009
THE STATE OF SOCIAL MEDIA IN SPORTS: WHAT EVERY SPORTS MARKETER NEEDS TO KNOW TO GENERATE REVENUE, INCREASE FAN BASE, SELL MERCHANDISE AND ATTRACT NEW BUSINESS TODAY

A look at how user-generated websites, blogs, mobile content and fantasy games are driving fan interest and broadening fan bases.
Event Sponsor:
Cheering Fans

Speakers:

Sam Kennedy
Sam Kennedy
Executive Vice President, Chief Sales & Marketing Officer
Boston Red Sox
Michael Lowe
Michael Lowe
Senior Interactive Marketing Manager FootJoy,
Acushnet Company
Steve Semelsberger
Steve Semelsberger
Senior Vice President and General Manager Pluck
Justin Shaffer
Justin Shaffer
Founder, Hotpotato
Former SVP, New Media, MLB Advanced Media, L.P
Jim Ricotta
Jim Ricotta
President & CEO
Azuki Systems
Pete Vlasteclica
Moderator:
Pete Vlastelica

CEO
Yardbarker

FEBRUARY 2009
THE STATE OF THE ECONOMY & HOW IT IMPACTS THE SPORTS INDUSTRY
Moderator: Jennifer Karpf,
Director, National Sports Marketing Network

Speakers:


..
Bill Bridgen
EVP & General Manager
Comcast SportsNet New England


..
Rich Gotham
President
Boston Celtics

..
Julie Kahn
Vice President/New England Market Manager Entercom


..
Chris Kiernan
Vice President,
Sports & Entertainment
ICON International, an Omnicom Company

..
Mark Lev
Executive Vice President
Fenway Sports Group


..
Ed Lynch
Director of Business Development
Sentient Jet

..
Tom Shine
Senior Vice President, Sports & Entertainment
REEBOK


NOVEMBER 2008
THE BUSINESS OF FOOTBALL: HOW SPONSORSHIP, COLLECTIVE BARGAINING, MEDIA, TECHNOLOGY & SOCIAL MEDIA CONTINUE TO CHANGE THE GAME

Speakers:


Moderator:
Mike Lynch

Sports Anchor
WCVB-TV Channel


David Baxter
President, Sports Licensed Division
REEBOK



Andrew Brandt
President
The National Football Post



Gene DeFilippo
Director of Athletics
Boston College



Doug Flutie
College Football Analyst,
ABC Sports & ESPN / Former Quarterback, NFL & Canadian Football League / Winner, Heisman Trophy / 1984


Greg Gordon
Senior Vice President
Liberty Mutual



Jonathan Kraft
President & COO, The Kraft Group
Vice Chairman & President,
New England Patriots



SEPTEMBER 2008
A VIEW FROM THE SIDELINES: A THINK-TANK FEATURING NEW ENGLAND SPORTS LEGENDS
Boston's athletes of yesterday gather to discuss today's sports news, sports business trends, athletes today, their current work and their community initiatives.
VIEW EVENT PAGE


FEBRUARY 2008
THINK-TANK: SPORTS & SCANDALS: WHAT WE HAVE LEARNED & HOW WE PREPARE FOR THE FUTURE

Participants:
-
Steve Burton, Sports Anchor, CBS
- Jill Geer, Director of Communications, USA Track & Field
- Amy Latimer, Senior Vice President, Sales & Marketing, Boston Bruins & TD Banknorth Garden
- Kristine Lilly, Former Captain, U.S. Women's National Soccer Team / Founding Player, WUSA (Boston Breakers)
- John Lynch, Vice President, Head of Global Communication,
REEBOK
- Christian Megliola, Senior Vice President, Chief Sports Strategist,
Regan Communications Group
- Peter Roby, Athletics Director, Northeastern University, (Former Director,The Center for the Study of Sport in Society)
- Jerry Solomon, President, StarGames / Agent for Olympic Figure Skater Nancy Kerrigan
- Jessamy Tang, Chief Executive Officer, 890 ESPN Boston & 1400 ESPN Lowell 
- Greg Via, Global Sports Marketing, Gillette
- Moderators:
- David Woodman
, Former Senior Vice President/General Manager, Comcast SportsNet

- Professor Stephen Greyser, Richard P. Chapman Professor of Business Administration (Marketing/Communications) Emeritus, Harvard Business School


JUNE 2007
THE EVOLUTION OF NASCAR IN NEW ENGLAND: ROUSH FENWAY RACING: HOW THE PARTNERSHIP WILL HELP FURTHER DEVELOP THE SPORT IN THE NORTH
Welcome by:
Mike Dee
, President, Fenway Sports Group / Chief Operating Officer, Boston Red Sox
Speakers:
- Ray Guilbault, Senior Vice President, NESN
- Mark Lev, Executive Vice President, Fenway Sports Group
- Jim Obermeyer, Managing Director, Brand and Consumer Marketing, NASCAR 
- Geoff Smith,
President, Roush Fenway Racing 
- Bill Wynne, North America Motorsports Marketing Manager, Ford Racing Technology
Moderator:
- Ed Lynch, Director of Business Development, Sports & Entertainment, Sentient Jet, Inc.


JULY 2006
THE BUSINESS OF GOLF
Hosted at Granite Links Golf Club
Opening Remarks: The State of Golf By Tom Nolan, Publisher, GOLF World Magazine

Speakers:
- Jane Blalock, Founder & CEO, JBC Golf  
- Steve Dow, Vice President, Group Account Director, MPG / Arnold
- David M. Lafrennie, Assistant Vice President, External Communications, Hartford Life 
- Tom Nolan, Publisher, Golf World Magazine
- Tracy West, Tournament Director, Bank of America Championship/ President & CEO, Hayson Sports Group
Moderator:
- Ed Lynch, Director of Business Development, Sports, Sentient Jet, Inc.


JANUARY 2006
SUPER BOWL ADVERTISING: HOW THE COMMERCIALS HAVE BECOME PART OF THE GAME
Speakers:
- Marc Gallucci,
CEO & Owner, Fort Franklin
- Lou Imbriano,
Chief Marketing Officer, New England Patriots; Vice President/COO, New England Revolution (formerly)
- Eric Kraus,
Vice President, Corporate Communications, Gillette
- John Moore, Senior Vice President/Group Media Director, Mullen (Client: Monster - Super Bowl Advertiser from 1999-2001)
-
Grant Pace, Partner/Executive Creative Director, Conover Tuttle Pace (Creator of the original Bud Bowl ads for Anheuser Busch)
Moderator:
- Kathy Kiely,
President, The Ad Club


DECEMBER 2005
ANNUAL HOLIDAY PARTY


OCTOBER 2005
GAME ON: THE RETURN OF THE NHL

Event Sponsor:
New England Hockey Journal
Speakers:
-
Charlie Jacobs, Executive Vice President, Boston Bruins
- Brian Jennings, Group Vice President, Consumer Products Marketing, National Hockey League
- John Frascotti, Senior Vice President and General Manager,
Reebok Performance Division, Reebok (formerly)
- Sean McGrail, President, New England Sports Network
- Fred Popp, CEO, SME Branding
Moderator:
- Dale Arnold,
Boston Bruins Play-by-Play Announcer & Co-host of WEEI's "Dale & Holley" show


SEPTEMBER 2005
ANNUAL SUMMER NETWORKING PARTY


JULY 2005
THE CHANGING FACE OF BOSTON SPORTS MEDIA
Event Sponsor:

Speakers:
- Julie Kahn,
General Manager, Sports Radio 850 WEEI, Boston
- Jerry Solomon, President, The Football Network
- Joe Sullivan, Sports Editor, The Boston Globe
- David Woodman, General Manager, Fox Sports Net New England
Moderator:
- Jim Delaney,
Director of Marketing & Public Relations, TD BankNorth Garden


MAY 2005
NSMN SPRING MIXER - MEMBER NETWORKING NIGHT


APRIL 2005
A NETWORKING NIGHT AT THE INSTITUTE OF CONTEMPORARY ART


MARCH 2005
SPORTSCAST 2005: A SALES FORECAST FROM THE INTUSTRY'S TOP EXECUTIVES
Speakers:

- Doug Hall, Director, Marketing Services, Monster (formerly)
- Ed Lynch, Principal, All Access Sports and Event Marketing (formerly)
- Barry McNulty, Director of National Sales, Host Communications (formerly)
- Jim Rushton, Director of Sales, Sports Radio 850 WEEI
Moderator:
- Jennifer Karpf, Founder/Director, NSMN


DECEMBER 2004
HOLIDAY FUNDRAISER & SPORTS AUCTION FOR:

Thank you to all of the Boston Chapter members who raised thousands of dollars for STRIKE OUT CANCER.


NOVEMBER 2004 (panel & game)
BEANTOWN & BASKETBALL: SALES AND MARKETING THE CELTICS WAY
Panelists:

- Vin Capozzi, Senior Vice President, Sales & Marketing, Harvard Pilgrim Health Care
- Rich Gotham, Executive Vice President, Sales and Marketing, Boston Celtics
- Scott O'Neil, Senior Vice President, Team Marketing, National Basketball Association
- Ralph Tricomi, Jr., Regional Marketing Manager, Lincoln Mercury
- David Woodman, Senior Vice President/General Manager, Fox Sports Net New England (formerly)
Moderator:
- Ian Thomsen, Senior Writer, Pro Basketball, Sports Illustrated


OCTOBER 2004
MEMBER NETWORKING NIGHT


SEPTEMBER 2004
START YOUR ENGINES: MARKETING NASCAR IN NEW ENGLAND
Panelists:
- Jon Di Gesu, Director of Communications, Sylvania
- Jon McGahan, Vice President, Marketing, New Hampshire International Speedway
- Brett Yormark, Vice President, Corporate Marketing, NASCAR (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports Business Journal


AUGUST 2004
ANNUAL SUMMER NETWORKING PARTY


JULY 2004
GOING FOR GOLD: BUILDING BUZZ IN ANTICIPATION OF THE 2004 SUMMER GAMES
Opening Remarks:
- Jeff Taylor, Founder and Chief Monster, Monster
Panelists:
- Colleen Fitzpatrick, Director Sports/Event Marketing, John Hancock Financial Services/Manulife
- Brett Goodman, Vice President, Marketing and Business Affairs, NBC Olympics
- Doug Hall, Director, Marketing Services, Monster (formerly)
- Rob Prazmark, President, IMG Olympics (formerly)
Moderator:
- Peter Blacklow, Chief Marketing Officer, WorldWinner


JUNE 2004
NSMN MEMBER BASKETBALL TOURNAMENT
Hosted by Basketball City, Boston


MAY 2004
MEMBER NEWORKING NIGHT


APRIL 2004
BRANDS AT PLAY: HOW NEW ENGLAND’S TOP COMPANIES MAKE SPORTS WORK
Panelists:
- Doug Hall, Director, Marketing Services, Monster
- Eric Kraus, Vice President, Corporate Communications, The Gillette Company
- David Lafrennie, Director, Corporate Marketing, Hartford Life
- Christine Madigan, Corporate Marketing Services Manager, New Balance
- Kristin Tallman, Senior Vice President, Director, Corporate Sponsorships/Marketing Integration, Citizens Bank (formerly)
Moderator:
 - Terry Lefton, Editor-at-Large, Sports Business Daily/ Sports Business Journal


MARCH 2004
ATHLETE MARKETING IN THE
Panelists:
- John Holloran, Marketing Manager, Pepsi New England (formerly)
- Sam Kennedy, Vice President Sales and Corporate Partnerships, Boston Red Sox
- Todd Krinsky, Vice President, RBK division, Reebok
- Kristen Kuliga, Principal, K Sports and Entertainment
- Jerry Solomon, President, TFN, The Football Network
- Chip Tuttle, Partner, Conover Tuttle Advertising and Public Relations
Moderator:
- Mark Lev, Executive Vice President, Sales and Marketing, ANC Sports Enterprises (formerly)


FEBRUARY 2004
TWO NIGHTS, TWO CITIES:
Networking & Silent Auction hosted by NSMN
A gathering of sports business professionals and friends in Boston and NYC. NSMN hosted a special evening of networking, cocktails, music and a silent auction to help raise funds and support the Jack Lynch Fund. The Fund was established to help sports business industry veterans Ed and Dianne Lynch cover family treatment expenses for their son Jack Lynch and the Children’s Floating Hospital in Boston where he is being treated. (More than $24,000 was raised at the Boston fundraiser. More than $55,000 was raised together in Boston and NYC)


JANUARY 2004
MEMBER NETWORK NIGHT


NOVEMBER 2004
MARKETING THE NHL AND THE
Event Sponsor: New England Hockey Journal
Panelists:
- Richard Krezwick, President and CEO, FleetCenter / Executive Vice President, Boston Bruins (fomerly)
- Tom Manchester, Field Marketing Manager, Dunkin' Donuts
- Bryant McBride, President and CEO, Vision Sports & Entertainment Partners (formerly)
- John Ratoff, Vice President, Corporate Sponsorships, BankNorth
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports Business Journal


SEPTEMBER 2004
SOLE SURVIVORS: WHAT'S DRIVING THE ATHLETIC SHOE INDUSTRY?
Panelists:
- John Frascotti, Senior Vice President, Licensing & New Business Development, Reebok International Ltd. (formerly)
- Paul Heffernan, Vice President, Global Marketing, New Balance
Moderator:
- Terry Lefton, Editor at Large, Sports Business Daily/Sports Business Journal


AUGUST 2003
THE BUSINESS OF SOCCER: THE COMPETITION
Panelists:
- Frank Dell'Apa, Writer, The Boston Globe
- Rick Faubert, Assistant GM, Boston Breakers (formerly)
- Lou Imbriano, Vice President & Chief Marketing Officer, New England Patriots, New England Revolution & Gillette Stadium (formerly)
- Kristine Lilly, Player/Captain, Boston Breakers (formerly)
- John Stevenson, Vice President & General Manager Teamsports, PUMA North America
Moderator:
- Jason Howarth, Senior Account Director, Conover Tuttle


JULY 2003
NSMN had the special opportunity to attend the WBZ BusinessBreakfast presented by WBZ NewsRadio and the FleetBoston Classic.
Panelists:
- Donna Fiedorowicz, Vice President, Tournament Business Affairs, "Champions Tour"
- Keith Ritter, Senior Vice President, New Business Development, National Hockey League
- Don Sweeney, Dallas Stars Defenseman
- Bob Gilder, 2002 FleetBoston Classic Champion


JUNE 2003
REACHING OUT: A NIGHT CELEBRATING THE CHARITABLE EFFORTS OF OUR BOSTON ATHLETES
A night featuring New England's
Participating charities included:
-- Active Force Foundation
-- AJ Mleczko Charity on Ice
-- Antoine Walker Celebrity Golf Classic
-- Heart of Boston Foundation
-- MVPhilanthropy
-- Nashawtuc Charities, Inc./FleetBoston Classic 
-- NewFund 
-- Nomar 5 Fund
-- The 8 Foundation
-- The Cam Neely Foundation For Cancer Care
-- The Doug Flutie, Jr. Foundation for Autism
-- The Giving Back Fund
-- The Jimmy Fund Golf Program  
-- The Red Auerbach Youth Foundation
-- The Travis Roy Foundation
-- The Truth Fund


MAY 2003
CHANGING TIMES: BUYING AND SELLING IN THE DOWN ECONOMY: BOSTON AND BEYOND

Panelists:
- Ed Horne, President, NHL Enterprises (formerly)
- John Lynch, Vice President of Sports Marketing, Reebok
- Tom Manchester, Field Marketing Manager, Dunkin' Donuts/Baskin Robbins
- John Schemerhorn, Vice President, General Sales Manager, Fox Sports Net (formerly)
Moderator:
- Mark Lev, Executive Vice President, ANC Sports Enterprises (formerly)


APRIL 2003 - SPECIAL EVENT
THE CHANGING FACE OF BOSTON SPORTS
Event Sponsors:
Dunkin' Donuts, John Hancock Financial Services, Vision Sports & Entertainment Partners

Panelists:
- Wyc Grousbeck, Managing Partner & CEO, Boston Celtics
- John Henry, Principal Owner, Boston Red Sox
- Charlie Jacobs, Executive Vice President, Boston Bruins & FleetCenter
- Jonathan Kraft, Vice Chairman, New England Patriots
Moderator:
- Bob Lobel, Sports Director, WBZ-TV


APRIL 2001
THE BUSINESS OF WOMEN'S SPORTS

Panelists:
- Sharon Barbano, Group Director, Reebok Women's Global Marketing
- Karin Piscitelli, Director of Marketing & Sponsorships, Boston Breakers (formerly)
- Ann Sanders, Executive Director, NewFund
- Kim Zayotti, General Counsel, Woolf Associates (formerly)


JANUARY 2001
REACHING OUT WITH THE NEW ENGLAND PATRIOTS--A LOOK AT THE TEAM'S COMMUNITY SERVICE EFFORTS
Keynote Speaker:
- Don Lowery, Vice President, Player Development & Community Affairs, New England Patriots


OCTOBER 2000
COLLEGE SPORTS IN THE BOSTON MARKETPLACE: WHAT BRANDS LOOK FOR FROM HIGHER EDUCATION

Panelists:
- Jeff Cohen, Athletic Director, Brandeis University
- Gene DeFilippo, Athletic Director, Boston College
- Dr. Ed Stoner, Associate Director, Athletics/Business Affairs, UMass Lowell


AUGUST 2000
THE IMPORTANCE OF SPORTS RESEARCH
Presented by: TNS Intersearch &ESPN SPORTS POLL

Panelists:
- David W. Kocsis, Ph.D., National Football League
- Rob Fox, TNS Intersearch & ESPN SPORTS POLL


MAY 2000
TRENDS IN ATHLETE PRODUCT ENDORSEMENT

Panelists:
- Phil Gloudemans, Senior Vice President, Agnew Carter MS&L
- Peter Roby, Vice President, Marketing, North America, Reebok (formerly)
Moderator:
- Robert Ruxin, Managing Director, S/R Associates


MARCH 2000
ATHLETES GIVING BACK: THE IMPORTANCE OF CAUSE RELATED MARKETING
Panelists:

- Kristen Kuliga, Woolf Associates (formerly)
- Marc Pollick, Founder/President, The Giving Back Fund


JANUARY 2000
THE MULTIPLE BRANDS OF THE BOSTON RED SOX
Panelists:
- Larry Cancro, Senior Vice President, Boston Red Sox
- Dr. Stephen Greyser, Harvard Business School


DECEMBER 1999
SPORTS ON THE NET: HOW THE INTERNET IS CHANGING THE BUSINESS OF SPORTS
Event sponsored by IBM
Panelists:
- Whitney Johnson, RacingRhino.com
- Mark Stamm, Myteam.com
- John Hunter, Sportingauction.com
Moderator:
- Mark Hardie, Forrester Research


AUGUST 1999
BOSTON CHAPTER - OPENING EVENT:
Hosted by the Boston Red Sox at Fenway Park
Keynote Speaker:

- Larry Moulter, Chief Executive Officer, Woolf Associates (formerly)


JOIN BOSTON CHAPTER

 

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Hear what executives are saying...

Boston chapter
steering committee
Bill Bridgen
Comcast SportsNet New England
Larry Cancro
Boston Red Sox
Gene DeFilippo
Boston College
Jennifer Ferron
New England Patriots, New England Revolution & Gillette Stadium
Robert Friedman
John Hancock/Manulife Financial
Rich Gotham
Boston Celtics
Stephen Greyser
Harvard Business School
Julie Kahn
Entercom
Sam Kennedy
Fenway Sports Group/ Boston Red Sox
Kristen Kuliga
Altus Marketing & Management  LLC
Amy Latimer
Boston Bruins/TD Garden
Mark Lev
Fenway Sports Group
Ed Lynch
Sentient Jet
John Lynch
REEBOK
Tom Manchester
Dunkin' Donuts
Christian Megliola
Regan Communications
Jerry Solomon
StarGames
Sue Tougas
Greg Via
The Gillette Company
Ed Willett
Quick Hit
David Woodman
Transformative Content, Inc.

 

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