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A View from the Sidelines:
A Think-Tank featuring
New England Sports Legends
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Boston's athletes of yesterday gather to discuss today's sports news, sports business trends, athletes today, their current work and their community initiatives.
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BOSTON CHAPTER MEMBERS
Last updated: September 11, 2008
To check the status of your membership, email your contact information to membership@sportsmarketingnetwork.com.
Acme Printing
Allen & Gerritsen (corporate member)
Bank of America Championship/Hayson Sports
Basketball City
Boston Athletic Association/ Boston Marathon
Boston Business Journal
Boston Cannons (corporate member)
Boston College (corporate member)
Boston Globe
Boston Red Sox (corporate member)
Boston University Athletic Development
Boston University/Office of Development & Alumni Relations
Brown University - Athletic Department
Chameleon Design
Group, LLC
Choate, Hall & Stewart
Comcast SportsNet (corporate member)
Conover Tuttle
Pace (corporate member)
Conventures, Inc.
Corporate Incentive Solutions
Cramer
Daktronics Sports Marketing
Destination Worcester
Duffy & Shanley
Edge Technology Services
Elevate Communications
Entercom (corporate
member)
Entravision Communications
Evolve Golf
Experience Sports
Fenway Sports Group (corporate
member)
Fenway Sportszone
First & Ten, LLC
Foundation for Rowing Education
FUSEideas (corporate member)
Gadsby & Hannah
Game Show Network
Gigunda Group
Gillette / Procter & Gamble (corporate member)
Gillette Stadium (corporate member)
Global Athletics & Marketing, Inc.
Globalwide LLC (corporate member)
Golf Promotions
Harvard Business School
Harvard University - Department of Athletics
Harvard Varsity Club
Head of the Charles Regatta
Hewlett Packard
Hockey East Association
Innovative Marketing Services, Inc.
JBC Golf (corporate
member)
JLW Event Management, LLC
J.M. Perrone, Co.
John Hancock (corporate
member)
John Hannah Entertainment, LLC (corporate
member)
K
Sports & Entertainment, LLC (corporate
member)
KFP Architects
Kirkpatrick & Lockhart Nicholson Graham LLP
Lockhart Nicholson Graham LLP
Lowell Spinners
M/D Group
Major League Lacrosse LLC (corporate
member)
Maine Aviation Corporation
Mass Mutual Center
Massachusetts Amateur Sports Foundation
Massachusetts Sports & Entertainment Commission
Massachusetts SportsServices
M/D Group, LLC
MEG
Mintz Levin
Monster (corporate
member)
Morton's The Steakhouse (corporate
member)
NBC TV Stations Sales & Marketing
New Balance (corporate
member)
New England Patriots (corporate
member)
New England Revolution (corporate
member)
Next Generation of Giving
Nourjian Ventures
One on One Sports Marketing
Paid Inc.
Peak Performance
Performance Research
Pigskin Media Inc.
PM Partners
Pregame Marketing LLC
Premier Incentives Inc.
Proforma Printing and Promotion
PSP Sports Marketing
PUMA North America
Reebok International Ltd. (corporate
member)
Regan Communications (corporate
member)
Relevant Marketing Technology
Ropes & Gray
Schwartz Communications
Seven 2 Sports Marketing
Skyline Eco-Adventure Group
SmartSports, Inc. (corporate
member)
Special Olympics Massachusetts
Spero's Video Broadcast Team
Sport in Society
Sporting Goods International
Sports Locker Enterprises
Sports Training Interactive
Srixon Sports USA
Staples Sports Marketing
Starting Line Media
STBC Public Relations
Suffolk University/ Sawyer Business School
SupahFans.com
Tappe Associates Inc.
Team Enterprises USA
That's My Ticket
The Foundation for Rowing Education
The Hartford
The International Country Club
The Jimmy Fund
The Rack (corporate
member)
The Source
Titleist
TPC of Boston
United Sports Associates
United Soccer League (USL)
University of New Hampshire
Athletic Department
USA Track & Field
Vertica Group
Watson Wyatt Worldwide
WEEI 850AM (corporate
member)
WHDH
WWZN 1510 The Zone
Windhover Information
Winstanley Associates (corporate
member)
Wolf Greenfield (corporate
member)
World TeamTennis
WPRI 12
STUDENT MEMBERSHIPS:
Babson College MBA Program
Northeastern University
Suffolk University School of Law
University of Massachusetts
PAST EVENTS / BOSTON CHAPTER
FEBRUARY 2008
"SPORTS & SCANDALS: WHAT WE HAVE LEARNED & HOW WE PREPARE FOR THE FUTURE."
Think-Tank Participants:
- Steve Burton, Sports Anchor,
CBS
- Jill Geer,
Director of Communications,
USA Track & Field
- Professor Stephen Greyser,
Richard P. Chapman Professor of Business Administration (Marketing/Communications) Emeritus
Harvard Business School {Moderator}
- Amy Latimer,Senior Vice President, Sales & Marketing,
Boston Bruins & TD Banknorth Garden
- Kristine Lilly,
Former Captain, U.S. Women's National Soccer Team / Founding Player, WUSA (Boston Breakers)
- John Lynch,
Vice President, Head of Global Communication,
REEBOK
- Christian Megliola,
Senior Vice President, Chief Sports Strategist,
Regan Communications Group
- Peter Roby,
Athletics Director, Northeastern University,
(Former Director, The Center for the Study of Sport in Society)
- Jerry Solomon, President, StarGames /
Agent for Olympic Figure Skater Nancy Kerrigan
- Jessamy Tang,
Chief Executive Officer,
890 ESPN Boston & 1400 ESPN Lowell
- Greg Via,
Global Sports Marketing,
Gillette
- David Woodman,
Former Senior Vice President/General Manager,
Comcast SportsNet {Moderator}
JUNE 2007
"THE EVOLUTION OF NASCAR IN NEW ENGLAND: ROUSH FENWAY RACING: HOW THE PARTNERSHIP WILL HELP FURTHER DEVELOP THE SPORT IN THE NORTH"
Welcome by:
Mike Dee, President, Fenway Sports Group / Chief Operating Officer, Boston Red Sox
Speakers:
- Ray Guilbault,
Senior Vice President,
NESN
- Mark Lev, Executive Vice President,
Fenway Sports Group
- Jim Obermeyer, Managing Director, Brand and Consumer Marketing,
NASCAR
- Geoff Smith, President,
Roush Fenway Racing
- Bill Wynne, North America Motorsports Marketing Manager,
Ford Racing Technology
Moderator:
- Ed Lynch, Director of Business
Development, Sports & Entertainment, Sentient Jet, Inc. (Boston
Chapter Steering Committee)
JULY 2006
"THE BUSINESS OF GOLF "
Hosted at Granite Links Golf Club
Opening Remarks: The State of Golf
By Tom Nolan, Publisher, GOLF World Magazine
Speakers:
- Jane Blalock, Founder & CEO,
JBC Golf
- Steve Dow, Vice President, Group
Account Director, MPG / Arnold
- David M. Lafrennie, Assistant Vice
President, External Communications, Hartford
Life
- Tom Nolan, Publisher, Golf World
Magazine
- Tracy West, Tournament Director,
Bank of America Championship/ President & CEO,
Hayson Sports Group
Moderator:
- Ed Lynch, Director of Business
Development, Sports, Sentient Jet, Inc. (Boston
Chapter Steering Committee)
JANUARY 2006
"SUPER BOWL ADVERTISING:
HOW THE COMMERCIALS HAVE BECOME PART OF THE GAME"
Speakers:
- Marc Gallucci, CEO & Owner, Fort Franklin
- Lou Imbriano, Chief Marketing
Officer, New England Patriots;
Vice President/COO, New England Revolution (formerly)
- Eric Kraus, Vice President, Corporate
Communications, Gillette
[NSMN Boston Chapter Steering Committee] (formerly)
- John Moore, Senior Vice President/Group
Media Director, Mullen
(Client: Monster - Super Bowl Advertiser from 1999-2001)
- Grant Pace, Partner/Executive Creative Director,
Conover Tuttle Pace (Creator of the original Bud Bowl ads for Anheuser Busch)
Moderator:
- Kathy Kiely, President, The Ad Club
DECEMBER 2005
"ANNUAL HOLIDAY PARTY"
OCTOBER 2005
"GAME ON: THE RETURN
OF THE NHL"
Event Sponsor: 
Speakers:
- Charlie Jacobs,
Executive Vice President, Boston Bruins
- Brian Jennings, Group
Vice President, Consumer Products Marketing, National
Hockey League
- John Frascotti,
Senior Vice President and General Manager,
Reebok Performance Division, Reebok (formerly)
- Sean McGrail,
President, New England Sports Network
- Fred Popp, CEO,
SME Branding
Moderator:
- Dale Arnold, Boston Bruins
Play-by-Play Announcer &
Co-host of WEEI's "Dale & Holley" show
SEPTEMBER 2005
"ANNUAL SUMMER NETWORKING
PARTY"
JULY 2005
"THE CHANGING FACE
OF BOSTON SPORTS MEDIA"
Event Sponsor: 
Speakers:
- Julie Kahn, General Manager, Sports Radio
850 WEEI, Boston
- Jerry Solomon, President, The Football Network [NSMN
Boston Chapter Steering Committee]
- Joe Sullivan, Sports Editor, The Boston Globe
- David Woodman, General Manager, Fox Sports Net New England [NSMN
Boston Chapter Steering Committee] (formerly)
Moderator:
- Jim Delaney, Director of Marketing & Public Relations, TD
BankNorth Garden (formerly)
MAY 2005
"NSMN SPRING MIXER - MEMBER NETWORKING
NIGHT"
Hosted by Morton's,
The Steakhouse
APRIL 2005
"A NETWORKING NIGHT AT THE INSTITUTE OF CONTEMPORARY ART"
MARCH 2005
"SPORTSCAST 2005: A
SALES FORECAST FROM THE INTUSTRY'S TOP EXECUTIVES"
Speakers:
- Doug Hall, Director, Marketing
Services, Monster (formerly)
- Ed Lynch, Principal, All Access
Sports and Event Marketing (formerly) [NSMN Boston
Chapter Steering Committee]
- Barry McNulty, Director of National
Sales, Host Communications (formerly)
- Jim Rushton, Director of Sales,
Sports Radio 850 WEEI
Moderator:
- Jennifer Karpf, Founder/Director, NSMN
FEBRUARY 2005
Event cancelled due to snow.
JANUARY 2005
Event cancelled due to snow.
DECEMBER 2004
"HOLIDAY FUNDRAISER & SPORTS AUCTION" FOR:
Thank you to all of our Boston Chapter
members who raised thousands of dollars for STRIKE
OUT CANCER.
NOVEMBER 2004 (panel & game)
"BEANTOWN & BASKETBALL:
SALES AND MARKETING THE CELTICS WAY "
Panelists:
- Vin Capozzi, Senior Vice President,
Sales &
Marketing, Harvard Pilgrim Health Care
- Rich Gotham, Executive Vice President,
Sales and Marketing, Boston Celtics [Boston Chapter
Steering Committee]
- Scott O'Neil, Senior Vice President,
Team Marketing, National Basketball Association (NYC)
- Ralph Tricomi, Jr., Regional Marketing
Manager, Lincoln Mercury
- David Woodman, Senior Vice President/General
Manager, Fox Sports Net New England (formerly) [Boston Chapter
Steering Committee]
Moderator:
- Ian Thomsen, Senior Writer, Pro
Basketball, Sports Illustrated
OCTOBER 2004
"MEMBER NETWORKING
NIGHT"
SEPTEMBER 2004
"START
YOUR ENGINES: MARKETING NASCAR IN NEW ENGLAND"
Panelists:
- Jon Di Gesu, Director
of Communications, Sylvania
- Jon McGahan, Vice President, Marketing,
New Hampshire International Speedway
- Brett Yormark, Vice President, Corporate
Marketing, NASCAR (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business
Daily/Sports Business Journal - NYC [NSMN Board of Advisors]
AUGUST 2004
"ANNUAL SUMMER NETWORKING
PARTY"
JULY 2004
"GOING FOR GOLD:
BUILDING BUZZ IN ANTICIPATION OF THE 2004 SUMMER GAMES"
Opening Remarks:
- Jeff Taylor, Founder and Chief Monster, Monster
Panelists:
- Colleen Fitzpatrick, Director Sports/Event
Marketing, John Hancock
Financial Services/Manulife
- Brett Goodman, Vice President, Marketing
and Business Affairs, NBC Olympics (NYC)
- Doug Hall, Director, Marketing Services,
Monster (formerly)
- Rob Prazmark, President, IMG Olympics
(NYC) (formerly)
Moderator:
- Peter Blacklow, Chief Marketing Officer, WorldWinner
(former SVP, Marketing, Monster) [NSMN Boston Chapter Steering Committee]
JUNE 2004
"1st ANNUAL NSMN BASKETBALL TOURNAMENT "
Hosted by Basketball City, Boston
MAY 2004
"NEWORKING NIGHT"
Hosted by Morton's,
The Steakhouse
APRIL 2004
“BRANDS AT PLAY: HOW NEW
ENGLAND’S TOP COMPANIES MAKE SPORTS WORK”
Panelists:
- Doug Hall, Director, Marketing Services,
Monster (Boston Chapter Steering Committee) (formerly)
- Eric Kraus, Vice President, Corporate
Communications, The Gillette Company (formerly) (Boston Chapter
Steering Committee member)
- David Lafrennie, Director, Corporate
Marketing, Hartford Life
- Christine Madigan, Corporate Marketing
Services Manager, New Balance
- Kristin Tallman, Senior Vice President,
Director, Corporate Sponsorships/Marketing Integration,
Citizens Bank (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/
Sports Business Journal (NSMN Board of Advisors)
MARCH 2004
"ATHLETE MARKETING IN THE POST-KOBE BRYANT ERA"
Panelists:
- John Holloran, Marketing Manager,
Pepsi New England (formerly)
- Sam Kennedy, Vice President Sales
and Corporate Partnerships, Boston Red Sox
- Todd Krinsky, Vice President, RBK
division, Reebok
- Kristen Kuliga, Principal, K Sports
and Entertainment
- Jerry Solomon, President, TFN, The
Football Network
- Chip Tuttle, Partner, Conover Tuttle
Advertising and Public Relations
Moderator:
- Mark Lev, Executive Vice President, Sales and Marketing,
ANC Sports Enterprises (NSMN Boston Chapter Steering
Committee) (formerly)
FEBRUARY 2004
“TWO NIGHTS, TWO CITIES: ONE GREAT CAUSE”
Networking & Silent
Aucution hosted by NSMN
A gathering of sports business professionals and friends
in Boston and NYC. NSMN hosted a special evening of
networking, cocktails, music and a silent auction to
help raise funds and support the
Jack Lynch Fund. The Fund was established to help
sports business industry veterans Ed and Dianne Lynch cover family
treatment expenses for their son Jack Lynch and the Children’s
Floating Hospital in Boston where he is being treated.
(More than $24,000 was raised
at the Boston fundraiser. More than $55,000 was raised
together in Boston and NYC)
JANUARY 2004
MORTON’S MARTINI NIGHT!
Members gathered at Morton’s The Steakhouse for
a fun evening of martini tasting and networking.
NOVEMBER 2004
"MARKETING THE NHL AND
THE BOSTON BRUINS: WHAT'S AHEAD FOR 2003-04"
Event Sponsor: New England
Hockey Journal
Panelists:
- Richard Krezwick, President and
CEO, FleetCenter / Executive Vice President, Boston
Bruins (fomerly)
- Tom Manchester, Field Marketing
Manager, Dunkin' Donuts
- Bryant McBride, President and CEO,
Vision Sports & Entertainment Partners (NSMN
Board of Advisors/ NSMN Boston Chapter Steering Committee) (formerly)
- John Ratoff, Vice President, Corporate
Sponsorships, BankNorth
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal (NSMN National
Board of Advisors)
SEPTEMBER 2004
"SOLE SURVIVORS: WHAT'S
DRIVING THE ATHLETIC SHOE INDUSTRY?"
Panelists:
- John Frascotti, Senior Vice President,
Licensing & New Business Development, Reebok International
Ltd. (formerly)
- Paul Heffernan, Vice President,
Global Marketing, New Balance
Moderator:
- Terry Lefton, Editor at Large, Sports
Business Daily/Sports Business Journal (NSMN National
Board of Advisors)
AUGUST 2003
"THE BUSINESS OF SOCCER: THE
COMPETITION FOR FANS, SPONSORS AND MEDIA"
Panelists:
- Frank Dell'Apa, Writer, The Boston
Globe
- Rick Faubert, Assistant GM, Boston
Breakers (formerly)
- Lou Imbriano, Vice President & Chief
Marketing Officer, New England Patriots, New England
Revolution & Gillette Stadium (formerly)
- Kristine Lilly, Player/Captain,
Boston Breakers (formerly)
- John Stevenson, Vice President & General
Manager Teamsports, PUMA North America
Moderator:
- Jason Howarth, Senior Account Director,
Conover Tuttle
JULY 2003
NSMN had the special opportunity
to attend the WBZ BusinessBreakfast on Sports
Marketing presented by WBZ NewsRadio and
the FleetBoston Classic.
Panelists:
- Donna Fiedorowicz, Vice President, Tournament
Business Affairs,
"Champions Tour"
- Keith Ritter, Senior Vice President,
New Business Development, National Hockey League
- Don Sweeney, Dallas Stars Defenseman
- Bob Gilder, 2002 FleetBoston Classic
Champion
JUNE 2003
"REACHING OUT: A NIGHT CELEBRATING
THE CHARITABLE EFFORTS OF OUR BOSTON ATHLETES"
A night featuring New
England's athlete charitable organizations!
Participating charities included:
-- Active Force Foundation
-- AJ Mleczko Charity on Ice
-- Antoine Walker Celebrity Golf Classic
-- Heart of Boston Foundation
-- MVPhilanthropy
-- Nashawtuc Charities, Inc./FleetBoston Classic
-- NewFund
-- Nomar 5 Fund
-- The 8 Foundation
-- The Cam Neely Foundation For Cancer Care
-- The Doug Flutie, Jr. Foundation for Autism
-- The Giving Back Fund
-- The Jimmy Fund Golf Program
-- The Red Auerbach Youth Foundation
-- The Travis Roy Foundation
-- The Truth Fund
MAY 2003
"CHANGING TIMES: BUYING AND
SELLING IN THE DOWN ECONOMY: BOSTON AND BEYOND"
Panelists:
- Ed Horne, President, NHL
Enterprises (NYC)
- John Lynch, Vice President of Sports
Marketing, Reebok
- Tom Manchester, Field Marketing
Manager, Dunkin' Donuts/Baskin Robbins
- John Schemerhorn, Vice President,
General Sales Manager, Fox Sports Net (formerly)
Moderator:
- Mark Lev, Executive Vice President, ANC Sports
Enterprises (Boston Chapter Steering Committee) (formerly)
APRIL 2003 - SPECIAL EVENT
"THE CHANGING FACE OF BOSTON
SPORTS"
Event Sponsors: Dunkin'
Donuts, John Hancock Financial Services, Vision Sports & Entertainment
Partners
Panelists:
- Wyc Grousbeck, Managing Partner & CEO, Boston
Celtics
- John Henry, Principal Owner, Boston
Red Sox
- Charlie Jacobs, Executive Vice President,
Boston Bruins & FleetCenter
- Jonathan Kraft, Vice Chairman, New
England Patriots
Moderator:
- Bob Lobel, Sports Director, WBZ-TV
APRIL 2001
"THE BUSINESS OF WOMEN'S
SPORTS"
Panelists:
- Sharon Barbano, Group Director,
Reebok Women's Global Marketing
- Karin Piscitelli, Director of Marketing & Sponsorships,
Boston Breakers (formerly)
- Ann Sanders, Executive Director,
NewFund
- Kim Zayotti, General Counsel, Woolf
Associates (formerly)
JANUARY 2001
"REACHING OUT WITH THE NEW
ENGLAND PATRIOTS--A LOOK AT THE TEAM'S COMMUNITY
SERVICE EFFORTS"
Keynote Speaker:
- Don Lowery, Vice President,
Player Development & Community Affairs, New England
Patriots
OCTOBER 2000
"COLLEGE SPORTS IN THE BOSTON
MARKETPLACE: WHAT BRANDS LOOK FOR FROM HIGHER EDUCATION"
Panelists:
- Jeff Cohen, Athletic Director, Brandeis University
- Gene DeFilippo, Athletic Director,
Boston College
- Dr. Ed Stoner, Associate Director,
Athletics/Business Affairs, UMass Lowell
AUGUST 2000
"THE IMPORTANCE OF SPORTS
RESEARCH"
Presented by: TNS Intersearch & ESPN
SPORTS POLL
Panelists:
- David W. Kocsis, Ph.D., National
Football League
- Rob Fox, TNS Intersearch & ESPN
SPORTS POLL (formerly)
MAY 2000
"TRENDS IN ATHLETE PRODUCT
ENDORSEMENT"
Panelists:
- Phil Gloudemans, Senior
Vice President, Agnew Carter MS&L
- Peter Roby, Vice President, Marketing,
North America, Reebok (formerly)
Moderator:
- Robert Ruxin, Managing Director, S/R Associates
MARCH 2000
"ATHLETES GIVING BACK: THE
IMPORTANCE OF CAUSE RELATED MARKETING"
Panelists:
- Kristen Kuliga, Woolf Associates
(formerly)
- Marc Pollick, Founder/President,
The Giving Back Fund
JANUARY 2000
"THE MULTIPLE BRANDS OF
THE BOSTON RED SOX"
Panelists:
- Larry Cancro, Senior Vice President,
Boston Red Sox (NSMN National Board of Advisors/Boston
Chapter Steering Committee)
- Dr. Stephen Greyser, Harvard Business
School (NSMN National Board of Advisors/ Boston
Chapter Steering Committee)
DECEMBER 1999
"SPORTS ON THE NET: HOW
THE INTERNET IS CHANGING THE BUSINESS OF SPORTS"
Event sponsored by IBM
Panelists:
- Whitney Johnson, RacingRhino.com (formerly)
- Mark Stamm, Myteam.com (formerly)
- John Hunter, Sportingauction.com
(formerly)
Moderator:
- Mark Hardie, Forrester Research (formerly)
AUGUST 1999
BOSTON CHAPTER - OPENING EVENT:
Hosted by the Boston Red Sox @ Fenway
Park
Keynote Speaker:
- Larry Moulter, Chief Executive
Officer, Woolf Associates (formerly)
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