Tuesday, June 25, 2013
5:30pm - 6:30pm - Member Networking Reception
6:30-8:30pm - Industry Discussion

555 S. Lamar, Dallas

Free and open to NSMN members only.
Member RSVP below
Not a member? Join NSMN so you can attend!

A SPORTS BUSINESS INDUSTRY DISCUSSION
YOU CAN'T AFFORD TO MISS!   

Social media strategists lead a group discussion with audience participation throughout!

• How has your company's use of social media been successful? What has worked well, what has not?
• How do you measure, track and monitor social media efforts to ensure engagement, competitive advantage and ROI?
• Why is the integration of social media across ALL departments within a company integral to the company's success? How is social media success measured differently by each department?
• How has your social community helped to grow your fan base and sell more product?
• Are there differences in social media platforms that you use to reach different demographics?
• How has social media enhanced your in-venue fan experience for fans and sponsors?
• We will discuss the different points of discovery of content and review the many ways to share this content among fans.
• We will discuss monetization of the social media strategy - who is generating revenue and how?
• Why has social media become so important to fans? How do you keep up with their expectations and how they now consume and engage with sports and athletes?
• What are sponsors looking for from your social media outlets and how have you activated sponsorships on these platforms?
• Why is it so important that senior sports business executives embrace social media and their own social brands?
• How have the "rules" for athletes and brands changed over the past few years?  How can their social activity help and/or hurt an organization?
• In addition to your own company, is there another example of a local or national company that you feel has implemented a successful social media strategy? Why?
• What is next? What future trends do you predict for social media?
  
  

DISCUSSION LEADERS:

Tracy Cobb Director of Communications HP Byron Nelson Championship [Won Best Social Media Campaign from the PGA TOUR]	Tom Edwards Vice President, Digital Strategy & Innovation The Marketing Arm [Clients include: Callaway Golf, AT&T, Snickers & Hilton Hotels]
Robert Rardin Director of Marketing & Social Media FC Dallas	Becky Kimbro Vice President, Marketing Texas Rangers Baseball Club
Derek Eagleton Director of Digital Dallas Cowboys	MODERATOR Jennifer Karpf Executive Director National Sports Marketing Network (NSMN)

MORE ABOUT OUR HOST:

The Omni Dallas Hotel, in the center of the revitalized downtown Dallas, is connected via sky bridge to the Dallas Convention Center and close to restaurants, shops, entertainment and more!   Owned by the City of Dallas, the hotel features 1,001 guest rooms, including 67 luxury suites and three presidential suites. Omni Dallas Hotel is built to meet the U.S. Green Building Council LEED Silver Certification standards, placing it on the forefront of environmental awareness and conservation in the city.     The 110,000 square feet of meeting space is infused with the history and style of Dallas. Each of the 39 meeting rooms, including two ballrooms, are named after area points of interest in the city & feature the work of local artists. Dining at the hotel consists of Bob's Steak & Chop House, the innovative farm-to-market  3-meal-a-day restaurant Texas Spice, the Owner's Box that's a state-of the art interactive sports bar and Omni's gourmet coffee shop, Morsel's. Collections, the lobby gift shop, provides one-of-a-kind selection of local art and retailers for the convenience of guests. The hotel includes a full-service Mokara Spa, rooftop terrace pool deck and a spacious fitness center with
stunning views of downtown.

For more information, to take a tour or to book your next corporate event at the Omni Dallas Hotel, please contact: Chad Enloe, Director of Sales, cenloe@omnihotels.com. Mention NSMN!