Welcome to the North Texas Chapter webpage!
Please scroll down to view a list of North Texas Chapter members and past chapter events!
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North Texas Chapter celebrates one year open!
"THE STATE OF SPORTS IN NORTH TEXAS:
A SPORTS BUSINESS INDUSTRY FORECAST:
A REFLECTION ON 2011 AND A LOOK AHEAD"
As NSMN celebrates one year of the North Texas Chapter, local sports business leaders gather to discuss 2011 industry growth and accomplishments. We will also discuss the 2012 sports business happenings and together make industry-wide predictions.
Monday, January 30, 2012
5:30 - 6:30pm – Networking Reception
6:30 - 8:30pm – Town Hall Meeting / Discussion
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W Dallas Victory
2440 Victory Park Lane
Dallas
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Free and open to NSMN members only.
Member RSVP below
Join NSMN now or call 212-227-1300
Industry executives will lead a town-hall style meeting that addresses the following topics:
- Given the state of the economy and the multitude of sports properties and events in North Texas, how are these properties and events providing more value and differentiating themselves from all of the other options?
- What was the national and local sponsorship, media and fan impact of North Texas hosting national events including Super Bowl XV and 2011 World Series? What did we learn and how will that help in the bid for future events?
- We will review the Fox Sports broadcasts of Super Bowl XV and 2011 World Series. How did advertising and viewership compare to years past?
- What was the economic impact and how will these national staged events help North Texas to attract additional events like Super Bowl, BCS Championship, and others?
- With the success of North Texas events in 2011 (including the Crowne Plaza Invitational, HP Byron Nelson Championship, ESPN Bell Helicopter Bowl, AT&T Red River Rivalry, AT&T Cotton Bowl), what can we expect for sponsorship, media coverage, national and local viewership, and economic impact of these events in 2012?
- With less than 6 months out from the start of London 2012, we will discuss the sponsorship, digital and broadcast highlights of the Summer Games.
- How has college realignment altered the college sports landscape in terms of fan base, sponsorship and media rights? What can we expect next locally and nationally?
- How does TCU's move to the Big XII impact recruitment and academics?
- Since the Longhorn Network launched in August, how has it performed? What trends do we expect to see around the country based on its platform?
- Did we see an increase in sponsorship spending and unique activation in 2011? What was the best example of sponsor activation in 2011?
- As spending increases nationally, can we expect more local agency growth in terms of account assignment and staffing?
- In 2011, how did media rights evolve in sports and what changes are happening locally? What are the local radio and television stations planning for 2012 and 2013?
- What was the impact of the NFL and NBA work stoppage on the sports marketing industry and what did we learn?
- We will discuss the re-branding of NBC Sports and CBS - -and the impact on viewers, partners and advertisers.
- How are brands, properties, and teams using social media? Do we expect an increase in social media programs and activation in 2012? How much more important will social media strategy be as part of the overall sponsorship pitch and activation program?
- How have the non-Texas team/college football games performed at Cowboys Stadium (ex: 2011 Cowboys Classic - LSU vs. Oregon)?
- What has been the impact of bringing the NCAA Division One National Championship game to play in North Texas?
- We will review the major soccer events that have been brought to North Texas (ex: CONCACAF Gold Cup, FC Barcelona vs. Club America)?
- How has the Red River Rivalry game been the impetus to host more college football games in town?
- In what areas do you predict sports business industry growth for jobs and careers?
OPENING SPEAKER:

Jim Lites
President & CEO
Dallas Stars
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DISCUSSION LEADERS:
MORE ABOUT OUR HOST:
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Southern charm with a Maverick twist. Since the time cowboys roamed the open plains of the Wild West, Dallas has been the home of rule makers and rule breakers, who take things to extremes. You may have heard, “Everything in Texas is bigger!” Well, at the W Dallas - our motto is “Go big or go home.” In the right room (our room), big plans come to life. Our state-of-the-art, fully adaptable conference facilities include 8 function rooms totaling over 11,000 sq. ft. of meeting and event space. The 4,300 sq.ft.
Great Room, with an expansive
pre-function area and panoramic views of downtown, is the perfect venue for making business feel more like pleasure. You’ll never want to leave.
We won’t blame you. For more information, please contact: Angela Bates at angela.bates@whotels.com or 214-397-4121.
Mention NSMN! |
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RSVP |
This event is free and open to NSMN members only.
TO ATTEND:
Please send your name, title, company name and phone to:
Reservations made by colleagues will not be accepted.
Resevations must be made by the member themselves. There are no acceptions.
TO CANCEL:
Please remember to cancel your reservation if you can no longer attend.
NSMN reserves the right to charge a $25 fee per person for any reservations that are not kept OR cancelled in writing by noon on Friday, January 27.
Only cancellations sent in via the "cancel button" will be accepted. Phone calls, texts and emails will not reach us in time.
DRESS CODE:
NSMN strictly adheres to business attire at all events.
Guests wearing sneakers or jeans will not be admitted.
We reserve the
right to refuse admission
to
any of
our private events.
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Already a member?
Are you using your daily membership benefits, including direct access between members?
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Last updated: February 15, 2012
View the national list of NSMN Members
Check the status of your membership: email member@sportsmarketingnetwork.com
ABC Regional Sports and Entertainment
Accor North America - Motel 6
Adconion Direct
American Airlines (corporate
member)
American Airlines Center (patron
member)
American Diabetes Association
American Junior Golf Association
Anthony Travel
Arlington Convention & Visitors Bureau (corporate
member)
AT&T (corporate
plus member)
Beckett Media
Branded Retail Energy Co.
C&B National Sports Marketing Group
CBS11/TXA21/ CBS Television (corporate
member)
Conference USA (corporate
member)
Creative Artists Agency
Crowne Plaza Invitational at Colonial (corporate
member)
CSL International (corporate member)
Dallas Convention & Visitors Bureau
Dallas Fan Fares, Inc. (corporate member)
Dallas Cowboys Football Club (corporate member)
Dallas Mavericks (corporate
PLUS member)
Dave Pelz Golf
Diageo
Division ONE Sports
ESPN - Bell Helicopter Armed Forces Bowl
ESPN Dallas (corporate
member)
Facebook
FC Dallas (corporate
member)
FILO Productions, LLC (corporate
member)
Fort Worth Convention & Visitors Bureau
Fox Networks
Fox Sports Southwest (corporate
member)
Frisco Convention & Visitors Bureau
Frisco RoughRiders (corporate
member)
Gardere Wynne Sewell LLP
Genesco Sports Enterprises (patron
member)
Glover Enterprises
Golden Sports Tours
Golf Connection USA, Inc (corporate
member)
GoVision
Hampton Inn
HKSbrandspace
HP Byron Nelson Championship (corporate
member)
Huddle Productions
Hunt Sports Group (corporate
member)
HTS National Sales, a Division of FOX Sports
IMG
Irving Convention and Visitors Bureau
Jack Morton Worldwide
Jani-King International
KT Sports Marketing
Learfield Sports
LNX
Lundy Marketing Group (LMG)
Mannatech Incorporated
MediaLink LLC
Millennium Sports
Munsch Hardt Kopf & Harr PC
Odessa Jackalopes
Old Hat Creative
Panini America (patron
member)
PGA Tour
Plano Convention and Visitors Bureau
Pony Xpress Printing LLC
Premier Partnerships
Pursuant Sports (corporate
plus member)
Richards Sports + Entertainment (corporate
member)
Samsung Electronics America, Inc. (corporate
member)
SCA Promotions
Sidewinder Investments
Southern Methodist University - Sport Management Program
Southwest Airlines
Sports Shares
Stadium Jerky
Starwood Hotels
Texas Brahmas Hockey Club
Texas Christian University Athletics (corporate
member)
Texas Golf Association
Texas Legends
Texas Rangers Baseball Club (corporate
member)
Texas Tornado Hockey Team
The Dallas Morning News
The Graphic Edge, LLC
The Legends Junior Tour
The Marketing Arm (patron
member)
The Taylor Hooton Foundation
Time Warner Cable
TITUS Sports Marketing
United States Bowling Congress (corporate
member)
Weber Shandwick (corporate
member)
Winstead PC
World Wellness Services
Yeah-Go Productions
Zelo Public Relations (corporate
member)
Student Memberships:
Southern Methodist University
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NOVEMBER 2011

Think-tank participants:

Manny Fernandez
Inclusion & Diversity Director
JC Penney
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Karin Morris
Vice President, Community Outreach
Texas Rangers
Executive Director
Texas Rangers Baseball Foundation
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Matt Neidl
Group Director, Multicultural Marketing
Octagon
(Clients include Allstate, Castrol,
The Home Depot, MasterCard and Sprint)
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Heidi Pellerano
Vice President, Hispanic Marketing
Wasserman Media Group
(Clients include T-Mobile and Pepsi) |

Doug Quinn
President & CEO
FC Dallas / Pizza Hut Park |

Brad Rothenberg
Partner
BRC Group & Alianza de Futbol Hispano |

Andy Swift
Hispanic Marketing Consultant
FIFA Match Commissioner
Former General Manager, Dallas Burn |
MAY 2011
THE IMPACT OF A WORK STOPPAGE ON SPORTS BUSINESS: WHAT CAN WE EXPECT AND HOW DO WE PREPARE?
Discussion leaders:
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Bill Glenn
Senior Vice President/Managing Director
The Marketing Arm
(Agency for AT&T, Wells Fargo, State Farm, HP)
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Kern Egan
Principal
Richards Sports + Entertainment
(Agency for Bridgestone, H-E-B, MetroPCS)
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Rick Gosselin
Pro football columnist
The Dallas Morning News
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Kelli Masters, Esq.
President
Kelli Masters Management
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John P. Tatum
President and CEO
Genesco Sports Enterprises
(Agency for Pepsi, Frito Lay, MillerCoors, Motorola,
Campbell’s Soup, Verizon Wireless)
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Jordan Woy, Esq.
Partner
Willis & Woy Sports Group
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JANUARY 5, 2011
NORTH TEXAS CHAPTER OPENING EVENT:
THE STATE OF SPORTS BUSINESS IN NORTH TEXAS: THE ECONOMICS & GROWTH OF THE METROPLEX
View Event Photos | View Media Coverage
Hosted by:
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Event Sponsors:
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Speakers:

The Honorable Robert Cluck
Mayor, City of Arlington
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The Honorable Tom Leppert
Mayor, City of Dallas
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The Honorable Mike Moncrief
Mayor, City of Fort Worth
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Mark Cuban
Owner, Dallas Mavericks
Co-Founder, HDNet, LLC
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Eddie Gossage
President
Texas Motor Speedway
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Chuck Greenberg
Managing Partner & CEO
Texas Rangers Baseball Club
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Clark Hunt
Chairman, Hunt Sports Group
Chairman, FC Dallas
Chairman & CEO, Kansas City Chiefs |

Bill Lively
President & CEO
North Texas Super Bowl XLV
Host Committee |

CO-MODERATOR:
Terry Lefton
Editor-at-Large
Sports Business Daily &
SportsBusiness Journal |

CO-MODERATOR:
Scott Murray
Chairman & CEO
Murray Media |
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JOIN THE NORTH TEXAS CHAPTER |
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Britton Banowsky
Conference USA
Dan Belmont
The Marketing Arm
Chris Del Conte
Texas Christian University
Pete Dits
ESPN Dallas
Jon Drago
HP Byron Nelson Championship
Rick George
Texas Rangers Baseball Club
Jon Heidtke
Fox Sports Southwest
Brad Mayne
American Airlines Center
Scott Murray
Murray Media
Steve Orsini
Southern Methodist University
H. Douglas Quinn
FC Dallas
Scott Sonju
Frisco RoughRiders
Terdema Ussery
Dallas Mavericks
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Ryan McMullen
228 Sports & Entertainment
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OFFICIAL HOTEL OF
NORTH TEXAS CHAPTER
___________________________________

Southern charm with a Maverick twist. Since the time cowboys roamed the open plains of the Wild West, Dallas has been the home of rule makers and rule breakers, who take things to extremes. You may have heard, “Everything in Texas is bigger!” Well, at the W Dallas - our motto is “Go big or go home.” In the right room (our room), big plans come to life. Our state-of-the-art, fully adaptable conference facilities include 8 function rooms totaling over 11,000 sq. ft. of meeting and event space. The 4,300 sq.ft.
Great Room, with an expansive
pre-function area and panoramic views of downtown, is the perfect venue for making business feel more like pleasure. You’ll never want to leave.
We won’t blame you.
________________________
To book your next corporate event
at the W Dallas Victory,
contact
Angela Bates at angela.bates@whotels.com
or call 214-397-4121
Mention NSMN.





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