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New York City Chapter

Welcome to the New York City Chapter webpage!

Please scroll down to view a list of past chapter events.





_____________________________________________________________

AN IN-DEPTH LOOK AT THE SPORTS SPONSORSHIP PORTFOLIO
WITH:
_____________________________________________________________

Coca-Cola has been around for 128 years.  It has amassed a portfolio of brands
in excess of 500 with Coca-Cola being at the center of them all.  Connecting
these brands with consumers around the world through their lifestyle passions
is at the heart of Coca-Cola’s strategy.  Engaging consumers where they play
and enjoy moments of refreshment has continued to win the hearts of fans
and deliver growth for their brands.    

Join us on July 10 in New York City to hear how one of the premier
companies in the world leverages sports and entertainment partnerships
to build world class brands. 


Sharon Byers, Senior Vice President,
Sports & Entertainment Marketing, Coca-Cola North America

will share insight into how Coca-Cola utilizes sports and entertainment partnerships to connect to consumer passions through game changing activation, from NASCAR to NCAA March Madness and this summer’s World Cup.


Interviewed by:

Terry Lefton, Editor-at-Large, Sports Business Daily & Sports Business Journal
(NSMN National Executive Board member)



The Coca-Cola Company (NYSE: KO)
is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.

For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or on LinkedIn at www.linkedin.com/company/the-coca-cola-company.


Thursday, July 10, 2014
8:00am - Networking Reception
8:00 - 10:30am - Discussion with Audience Q&A throughout



Hard Rock Cafe
Times Square, Broadway at West 43rd Street
New York City

Business Attire
Complimentary Admission – NSMN members only.
This event is open to ALL members, ALL chapters.



This is one event that no sports marketer should miss!

RSVP
This event is free and open to NSMN members only.

*Please allow two business days for any cancellations*
NSMN reserves the right to charge a $25 fee per person for any reservations
that are not cancelled in writing by Tuesday, July 8, 2014, 5:00pm EST.


Please send your name, title, company name and phone to:

MEMBER RSVP Join NSMN CANCEL

NSMN strictly adheres to business attire at all events.
Guests wearing sneakers or jeans will not be admitted.
We reserve the right to refuse admission to any of our private events.

______________________________________________________________________

Are you using your daily membership benefits, including member-to-member introductions?
View the ENTIRE Membership Company List
Check the status of your membership: email customerservice@sportsmarketingnetwork.com

Past Events / New York City Chapter

DECEMBER 2013
MEMBER NETWORKING BREAKFAST



SEPTEMBER 2013

SPECIAL INDUSTRY FUNDRAISER HOSteD BY NSMN'S SPORTS TACKLES CANCER

www.sportstacklescancer.com

Hundreds of sports business professionals gathered in NYC on September 9, 2013 for a fundraiser for 14 year old Ariana Economou who is battling Stage 4 cancer. With event admissions, tshirt sales, a slient & live auction, more than $62K was raised. 100% of the funds raised were donated directly to Ariana's parents, Sonia & Mark Economou. Thank you to the sports industry for your support and participation with NSMN's Sports Tackles Cancer.


MARCH 2013
SPECIAL EVENT to CELEBRATE NSMN'S 15th YEAR!

In addition to live tributes, there were special video tributes by:

Lisa Baird, Chief Marketing Officer, United States Olympic Committee
Gary Bettman, Commissioner, National Hockey League
Brian France, Chairman / CEO, NASCAR
Don Garber
, Commissioner, Major League Soccer
Steve Phelps, Chief Marketing Officer, NASCAR
Rob Prazmark, President, 21 Marketing
Mike Reisman, Principal, Team Epic
David Stern, Commissioner, National Basketball Association    
Melinda Travis, CEO, Pro Sports Communications  

PLEASE ENJOY & SHARE NSMN's 15th ANNIVERSARY EVENT VIDEO:


COMPANY ATTENDEE LIST FOR MARCH 20, 2013 EVENT:
21 Marketing
2Dialog
ACTIVE Network, Inc.
adidas America
ANC Sports Enterprises
AP Images - Sports & Entertainment
Aregatta Sports & Entertainment
Aviator Sports and Events Center
A. E. Rondeau, Inc. (Boston Chapter member)
B Floral
Barclays Center
BB Consulting
BCKSTGR
Bike New York
Boathouse Sports (Philadelphia Chapter member)
Brands & Sports LLC
Brite Promotions
Brooklyn Nets
Burson-Marsteller
CBS Television Network
CCA
Class Act Sports, LLC
Coca-Cola North America
Contigo Sports Management
Convergence Sports & Media LLC
CR Media Ventures LLC
Creative Artists Agency (CAA)
Digitas
Doug Pirnie Consulting
Drotman Communications
ECAL (Boston Chapter member)
Eclaro Sports
Edelman
Fanbrandz, LLC
Fanmor
Fans Without Footprints       
Flying Colors powered by Moss
Gabelli School of Business, Fordham University
Frankfurt Kurnit Klein & Selz PC
G Cubed
Genesco Sports Enterprises
Glaceau
Grand Central Marketing
Havas Sports & Entertainment
HKS (North Texas Chapter member)
IBM - Worldwide Sponsorship Marketing & Communications
IMG College
IMG Consulting
Innovative Sports & Entertainment
Insignia Sports & Entertainment
InSite Marketing
JDJ Marketing Enterprises
Jewish Community Relations Council of NY
KC Marketing Group LLC
LeadDog Marketing Group, Inc.
Leverage Agency
Local Initiatives Support Corporation - NFL Grassroots Program
LPS Consulting PR (Washington DC Chapter member)
Lupo TKD, LLC (Philadelphia Chapter member)
MAAC Sports Properties
Madison Avenue Sports and Entertainment
Madison Square Garden
Major League Soccer & Soccer United Marketing
Momentum Sports Management, Inc.
Montclair State University
MSP Sports
Multilot Live Inc.
National Basketball Association
New York City Swim
New York Mets
New York Yankees
NY/NJ Host Committee of Super Bowl XLVIII
Octagon
Origin Digital
Pattison Sports Group (Philadelphia Chapter member)
Precision Sports Entertainment
Prodigy Sports, LLC
Prudential Center
Raker Goldstein & Co.
Red Frog Events
Scholastic Play-by-Play Network (Philadelphia Chapter member)
SDF Management Group
Shade Global Inc.
ShesGameSports.com (Boston Chapter member)
Six Flags Entertainment
SME
Sports and Leisure Research Group
Stony Brook University Athletic Department
SportsBusiness Journal/ Sports Business Daily
Sports Systems
StarGames Inc.
STATS LLC (Chicago Chapter member)
Sucherman Consulting Group
Super Soccer Stars
Synergy Events
T3 Media
Team Epic
The Graubard Group
The New York Times
The Official Manchester United USA - Membership and Supporters Club
Ticket Network
Totaro Communications
Tour GCX Partners
Transformative Content Inc.
United States Olympic Committee
Uplifting Athletes
USA Bobsled & Skeleton (Denver Chapter member)
USA TODAY Sports Media Group
Voltari
Wasserman Media Group
Witt/Kieffer Executive Search
Yolanda L Jackson & Associates, Inc.



OCTOBER 2012

ONE-ON-ONE DISCUSSION WITH MIKE ARESCO - NEWLY APPOINTED BIG EAST CONFERENCE COMMISSIONER



Moderated by:

Terry Lefton
Editor-at-Large
SportsBusiness Journal / Sports Business Daily

READ BIO


JUNE 2012
THE BUSINESS OF THE OLYMPICS: THE ROAD TO LONDON & BEYOND

Keynote Speaker:



John Miller
Head, NBC Sports Agency
Chief Marketing Officer, NBCUniversal Television Group
READ BIO

Think-Tank Participants:

.
Lisa Baird
Chief Marketing Officer
United States Olympic Committee

READ BIO
.
Dermot Boden
Chief Brand Officer
Citi
.
Dan Creed
Vice President, Marketing
BMW of North America, LLC

.
John Miller
Head, NBC Sports Agency
Chief Marketing Officer, NBCUniversal Television Group
READ BIO
.
Betty Noonan
Senior Vice President
Panasonic Consumer Marketing
Company of North America

.
Gary Pluchino
Senior Vice President
Managing Director, Global Sports
IMG Consulting

[Agency for: TOP: GE / USOC: Allstate,
24 Hour Fitness, DeVry, Chobani / London '12]

.
Rob Prazmark
Founder & CEO
21 Sports & Entertainment Marketing Group
[One of the creators of the TOP program
& former consultant, IOC]
READ BIO
.
Mike Reisman

Partner
Team Epic
[Agency for: Samsung Electronics, USOC]
READ BIO
.
Jordan Schlachter
Executive Vice President, Sports
The Marketing Arm
[Agency for AT&T, Hilton Worldwide, BP]
.
Mark Wright

Vice President, Media & Sponsorships
AT&T

Think-Tank Facilitator:



Terry Lefton
Editor-at-Large
SportsBusiness Journal
Sports Business Daily

READ BIO

 


JANUARY 2012
THE STATE OF SPORTS BUSINESS: AN INDUSTRY FORECAST - A REFLECTION ON 2011
AND A LOOK AHEAD


Discussion Leaders:

.
Lisa Baird
Chief Marketing Officer
United States Olympic Committee
.
Tim McGhee
Senior Vice President / Managing Director
IMG Consulting
.
Larry Novenstern
Senior Vice President,
National Broadcast & Partnerships
Orion Trading

.
Jeff Price
President & Publisher
Sporting News
.
Mike Reisman
Principal
Team Epic

.
FACILITATOR:
Terry Lefton

Editor-at-Large
SportsBusiness Journal &
Sports Business Daily

OCTOBER 2011

eventimage

THINK-TANK PARTICIPANTS:

KathyCarter
Kathy Carter

President
Soccer United Marketing
Major League Soccer
JavierFarfan
Javier Farfan
Senior Director, Cultural Branding
Pepsi Beverages Company
JohnGuppy
John Guppy
President & Founder
Gilt Edge Soccer Marketing 
(Clients include Degree Men,
Fox Soccer/Fox Deportes, Heineken, ICONS, Pepsi and Yingli Solar)
PeterOReilly
Peter O'Reilly
Vice President, Fan Strategy & Marketing
National Football League
HeidiPellerano
Heidi Pellerano
Vice President, Hispanic Marketing
Wasserman Media Group
(Clients include T-Mobile and Pepsi)
BradRothenberg
Brad Rothenberg

Partner
BRC Group & Alianza de Futbol Hispano

RobertoRuiz
Roberto Ruiz

Senior Vice President, Client Development
Univision


MARCH 2011
THE IMPACT OF A WORK STOPPAGE ON SPORTS BUSINESS: WHAT CAN WE EXPECT & HOW DO WE PREPARE?

Discussion Leaders:

Ed Horne
Co-MODERATOR:
Ed Horne
Chief Operating Officer
Madison Avenue Sports & Entertainment
David Campanelli
David Campanelli
Vice President, Director of National Television
Horizon Media
(Agency for Geico & Corona)
Kristen Kuliga
Kristen Kuliga
President
K Sports & Entertainment
(NFL agent)
Tom McGovern
Tom McGovern
Managing Director
Optimum Sports
(Agency for PepsiCo, Visa,
FedEx & State Farm)
John Shea
John Shea
Executive Vice President, Consulting
Octagon
(Agency for Castrol, Bank of America,
Sprint & Mastercard)

SEPTEMBER 2010
LEVERAGING SOCIAL MEDIA TO WIN IN SPORTS: YOU HAVE FOLLOWERS - NOW WHAT? CREATING NEW WAYS TO INCREASE CONSUMER EXPERIENCE AND ENGAGEMENT

Discussion Leaders:

headshot
Co-Moderator:
Terry Lefton
Editor-at-Large
Sports Business Daily/
SportsBusiness Journal
headshot
Co-Moderator:
Jeff Price
President & Publisher
Sporting News
headshot
Perry Cooper
Senior Vice President/
Direct & Digital Marketing and Fan Analytics
National Hockey League
headshot
Melissa Brenner
Vice President, Marketing
National Basketball Association
headshot
Bob Cramer
Vice President,
Lifestyle Marketing & Programming
Coca-Cola North America - Active Lifestyle Brands: Vitaminwater, Smartwater, POWERADE,
Fuze, NOS, Full Throttle
headshot
Tony Pace
Senior Vice President &
Chief Marketing Officer
SUBWAY
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Paul Sewards
Managing Director / Digital Strategy
SME
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Bret Werner
Managing Partner
Catalyst Public Relations

MAY 2010
ONLINE SPORTS CONTENT - THE PAID VS. FREE PARADIGM

Discussion Leaders:

Speaker
Panel Facilitator:
Tracy Dolgin

President & CEO
YES Network
Speaker
Michael Aresco
Executive Vice President, Programming
CBS Sports
Speaker
Terry Denson
Vice President,
FiOS TV Content & Programming
Verizon
Speaker
John Kosner
General Manager
ESPN Digital
Speaker
Jeff Price
President & Publisher
Sporting News
Speaker
Jody Shapiro
Senior Vice President/General Manager
NHL Network

DECEMBER 2009
SPECIAL EVENT
SPORTS TACKLES CANCER FUNDRAISER

Event Sponsor:

Velocity Sports & Entertainment

Fundraiser and Networking Event
Learn more at www.sportstacklescancer.com


NOVEMBER 2009
THE EVOLUTION & ROLE OF ROI IN SPORTS: WHY MEASUREMENT SHOWS SPORTS SPONSORSHIP IS A MAJOR ELEMENT OF THE MARKETING MIX

Event Sponsor:

Loeb & Loeb

Discussion Leaders:

Speaker
Jim Andrews
Senior Vice President/Editorial Director
IEG, LLC
Speaker
Jeff Eccleston
Vice President, Group Director
Sponsorship Research International (SRi)
Speaker
Panel Moderator:
Ed Horne

President
Madison Avenue Sports and Entertainment
Speaker
Mark Noonan
President - Americas
Repucom International
Speaker
Rick Singer
Vice President,
Client Executive Marketing
IBM
Speaker
Simon Wardle
Senior Vice President
Octagon
Speaker
Brian Williams
Senior Vice President, Digital Marketing & CRM
Kaleidoscope & General Motors R*Works



FEBRUARY 2009
THE STATE OF THE ECONOMY & HOW IT IMPACTS THE SPORTS INDUSTRY
How bad is it really and how is our industry coping?


Event sponsors:

Event Sponsor Event Sponsor


Discussion Leaders:

Speaker
Co-Moderator:
Ralph Santana
Vice President
Pepsi & Diet Pepsi Marketing
PepsiCo North America
Speaker
Co-Moderator:
Mike Reisman
Partner
Velocity Sports & Entertainment
Speaker
Kathy Carter
Executive Vice President
Major League Soccer/
Soccer United Marketing
Speaker
Terry Lefton
Editor-at-Large
Sports Business Daily /
SportsBusiness Journal
Speaker
Tom McGovern
Managing Director
Optimum Sports
Speaker
Brian Mieth
Vice President, Sports & Entertainment
ICON International, an Omnicom Company
Speaker
Larry Novenstern
Executive Vice President/ Managing Director, National & Local Investments,
Optimedia US
Speaker
Jim O'Connell
Vice President, Corporate Marketing
NASCAR
Speaker
Edward M. O'Hara
Chief Creative Officer & Senior Partner
SME
Speaker
Marc Riccio
Vice President, Corporate Sales & Marketing
New York Jets LLC
Speaker
Michael Robichaud
Vice President, Global Sponsorships
Mastercard
Speaker
Brett Yormark
President & CEO
Nets Sports & Entertainment, LLC

DECEMBER 2008
ENGAGING THE SPORTS FAN OUTSIDE THE TELECAST:
A look at how user-generated websites, blogs, mobile content and fantasy games are driving fan interest and broadening fan bases

Event Sponsor:



Speakers:


Co-Moderator:
Doug Perlman

President, Accrue Advisors
Managing Director, Accrue Sports & Entertainment Ventures

Co-Moderator:
Jeff Price

President
SI.com
Speaker
Mark Basler
Vice President,
Worldwide Business Development
Azuki
Speaker
Chris Cleary
Chief Strategy Officer
Go211.com
Speaker
Kenneth Fuchs
Vice President & General Manager
SI Digital
Speaker
Brett Goodman
Senior Vice President,
Strategic Partnerships & Business Affairs
NBC Universal Sports & Olympics


OCTOBER 2008
THE STATE OF SOCIAL NETWORKING IN SPORTS: WHAT EVERY SPORTS MARKETER NEEDS TO KNOW TO GENERATE REVENUE, INCREASE FAN BASE, SELL MERCHANDISE AND ATTRACT NEW BUSINESS

Speakers:


Keynote Speaker:
Mike Levy
Founder & CEO,
OPENSports.com
/
Founder & Former CEO,
SportsLine.com, Inc.

Matthew Hong
Vice President & GM
Sports Digital
Turner Sports

Justin Shaffer
Senior Vice President,
New Media,
MLB Advanced Media, L.P.

Moderator:
Terry Lefton

Editor-at-Large
Sports Business Daily/
SportsBusiness Journal

JULY 2008
SPECIAL EVENT
NEW YORK/ NEW JERSEY BRAND EXCHANGE THINK-TANK
Sports Sponsor Think-Tank

Learn more


MARCH 2008
Members attended PMA's local chapter event:
UTILIZING SPORTS MARKETING TO BUILD INTEGRATED PROMOTIONS
Event sponsor:
Ogilvy Action
Moderated by:
Terry Lefton,
Editor at Large, SportsBusiness Journal and Sports Business Daily
Speakers:
- Paul E. Asencio
, Vice President, Corporate Sales and Services, New York Mets
- Jeannie Goldstein Executive Vice President/ Managing Director, OgilvyAction Sports & Entertainment
- Adam Holzer, Senior Vice President, Integrations and Emerging Media, Fox Cable Networks
- Gary Jacobus, Managing Director, Corporate Sponsorships, United States Tennis Association
- Andrew Kritzer, Associate VP, Sharp Electronics Corporation
- Michael A. Neuman, President, Amplify Sports and Entertainment, LLC


DECEMBER 2007
SPORTS LEADERSHIP ROUNDTABLE
THE FUTURE OF NEW YORK CITY SPORTS

NSMN members raised thousands of dollars for UJA Federation of New York's Sports for Youth initiative. 100% of the ticket fee was donated to the charity.

Speakers:


Welcome & Opening Speaker:
Ken Podziba

New York City Sports Commissioner

Guest Moderator/ Emcee:
Bruce Beck

Sports Anchor, WNBC-TV

Carol Blazejowski
Senior Vice President/ General Manager
New York Liberty

Tracy Dolgin
President & CEO
YES Network

Lou Lamoriello
CEO/President/ General Manager
New Jersey Devils

Steve Raab
President
SportsNet New York (SNY)

Mary Wittenberg
President
New York Road Runners/
New York City Marathon

Brett Yormark
President & CEO
Nets Sports & Entertainment


SEPTEMBER 2007
SPORTS & SCANDAL: WHAT WE HAVE LEARNED AND HOW WE PREPARE FOR THE FUTURE
Speakers:
- Jennifer McIntosh, Vice President, Media Relations, World Wrestling Entertainment
- Vince Doria
, Senior Vice President, Director of News, ESPN
- Scott Novak
, Senior Vice President, Dan Klores Communications
- Mike Paul
, President & Senior Counselor, MGP & Associates PR
- Lowell Taub, Athlete Marketing Agent, Creative Artists Agency (CAA) (Marketing Agent for Bode Miller, Shaun Alexander, Ryan Howard, Sidney Crosby & Tony Parker)
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


JUNE 20, 2007
2nd Annual SPORTS Licensing Summit
Produced by National Sports Marketing Network
learn more


MARCH 2007
THE BUSINESS OF LACROSSE: REACHING NEW LEVELS OF POPULARITY IN MAINSTREAM SPORTS

Speakers:
- George Daniel, President, New York Titans 
- David Gross,
Commissioner, Major League Lacrosse
- Jim Jennings
, Commissioner, National Lacrosse League
- Dave Kotowski,
President, Long Island Lizards
- Andrew Sippel,
SVP, Sports & Product Management, ESPN Customer Marketing & Sales
- Steve Stenersen,
Executive Director, US Lacrosse
- Chad Wittman, Senior Product Manager, REEBOK Lacrosse
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


NOVEMBER 2006
THE BUSINESS OF FOOTBALL: NEW SEASON, NEW NIGHT FOR PRIMETIME, NEW LEADERSHIP: WHAT WILL THIS MEAN FOR THE LEAGUE?
OPENING SPEAKER:
State Farm & the National Football League - True Sponsorship Integration
- Bobby Wilkinson
, National Sponsorship Marketing, State Farm
Speakers:
- Bob Cramer, President, Genesco Sports Enterprises
- Ron Furman
, Senior Vice President, Media/Ad Sales, NFL Network 
- Howard Skall
, Football Division, Creative Artists Agency (CAA)  
- Marc Riccio
, Vice President, Sales & Marketing, New York Jets  
- Rusty Hawley
, Vice President, Marketing, New York Giants
- Will Wilson
, EVP, Sales, Arena Football League 
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


SEPTEMBER 2006
MIXED MARTIAL ARTS: FIGHTING ITS WAY INTO THE MAINSTREAM
Speakers:
- Brian Diamond, SVP, Sports & Specials, Spike TV    
- Bill Nielsen, Senior Director, Global Partnership Marketing, Microsoft X Box 
- Michael Sakin, Vice President, Sales & Sponsorship, Ultimate Fighting Championship 
- Gareb Shamus, Co-founder & CEO, International Fight League [CEO of Wizard Entertainment Group]
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


JULY 2006
THE BUSINESS OF GOLF

Speakers:
- John Bogusz, EVP, Sports Sales, CBS Television Networks
- Ric Clarson, Senior Vice President, Brand Marketing & Retail Marketing, PGA TOUR (opening remarks)
- Norb Gambuzza
, Sr. Executive Director, Integrated Marketing Services, Golf Digest Companies
- Scott Seymour, Senior Vice President, Octagon
- Rick Singer, Director, Worldwide Sponsorship Marketing, IBM
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


JUNE 20, 2006
1st annual SPORTS
Produced by National Sports Marketing Network
learn more


FEBRUARY 2006
SNYSPORTSNET NEW YORK: CREATING A COMPETITIVE BRAND IN AMERICA'S #1 MEDIA MARKET

Speakers:
- Jon Litner, President, SportsNet New York
- Bill Cella, Chairman & CEO, MAGNA Global Worldwide
- Paul Danforth, Vice President, Corporate Sales & Services, New York Mets
- Ron Darling, Analyst, SportsNet New York [Member, 1986 Mets World Championship team]
- Dinn Mann, Senior Vice President / Editor-In-Chief, MLB Advanced Media, L.P.
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


NOVEMBER 2005
FUNDRAISER AND AUCTION FOR JACK LYNCH


SEPTEMBER 2005
GAME ON THE RETURN OF THE NHL
Speakers:
-
John M. Cordova, Director, Sports Transaction Management, The Coca-Cola Company
- Mike Golub,
Senior Vice President, Business Operation & Marketing, New York Rangers
- Adam Graves, Special Assistant, Prospect Development & Community Relations, New York Rangers (Retired NHL Player)

-Andrew R. Judelson,
Group VP, Corporate Marketing, NHL Enterprises
-
Sam Flood,Coordinating Producer, NBC Sports
Moderator:
- Terry Lefton,Editor-at-Large, Sports Business Daily & SportsBusiness Journal


AUGUST 2005
ANNUAL SUMMER NETWORKING PARTY


JUNE 2005
WITHOUT WIRES: THE FUTIRE OF WIRELESS SPORTS CONTENT
Speakers:

- W. Brian Barrett, Senior Manager, Business Development, SPRINT
- Bill Carmody, Chief Marketing Officer, Seismicom
- Evan Kamer, Senior Director, New Media & Publishing,
National Football League
- Douglas Perlman, Senior Vice President, Television & Media Ventures, National Hockey League
- Adam Ritter, Vice President, Wireless, Major League Baseball, Advanced Media
- Brenda Spoonemore, Senior Vice President, Interactive Services, NBA Entertainment

Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sport Business Journal


MAY 2005
THE CHANGING FACE OF SPORTS MEDIA
Speakers:

- Michael Aresco, Senior Vice President, Programming, CBS Sports
- Tracy Dolgin, President & CEO, YES Network
- Tom Jolly, Sports Editor, The New York Times
- Tola Murphy-Baran, Senior Vice President, Marketing, Sirius Satellite Radio
- Jeff Price, Chief Marketing Officer, Sports Illustrated
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


APRIL 2005
COMISSIONER ROUNDTABLE
Hosted by: House of the Association of the Bar of New York State
Speakers:
- Gary Bettman, Commissioner, National Hockey League
- Allen "Bud" Selig, Commissioner, Major League Baseball
- David Stern, Commissioner, National Basketball Association
Moderator:
- Howard Ganz, Partner, Proskauer Rose LLP


MARCH 2005
SPECIAL EVENT: CELEBRATING THE 10TH ANNIVERSARY OF HBO'S REAL SPORTS WITH BRYANT GUMBEL


Matt Lauer interview with Bryant Gumbel
Hosted by the Museum of TV & Radio, New York City


FEBRUARY 2005
Member Networking Night


JANUARY 2005
SPORTSCAST 2005: A SALES FORECAST FROM THE INDUSTRY'S TOP EXECTUTIVES
Panelists:
- Adam Holzer, Senior Vice President, Fox Cable Sports
- Peter Kosann, President, Sales & Marketing, Westwood One / CBS Radio Sports
- Michael Levine, President, Van Wagner Sports Group/Dorna USA
- Bill Schoonmaker, Vice President, Management Director, 361 Sports & Event Marketing
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


DECEMBER 2004
HOLIDAY FUNDRAISER / SPORTS AUCTION


Thank you to all of our New York City Chapter members who raised thousands of dollars for STRIKE OUT CANCER.


OCTOBER 2004
THE LONG RUN: INSIDE THE ING NEW YORK CITY MARATHON
Panelists:
- Steve Baskin, Head of Advertising & Sponsorships, ING Americas
- Frank Comerford, President & General Manager, WNBC
- Ann Hinegardner , Vice President Sales & Marketing, New York Road Runners, ING New York City Marathon
- Wes Resse, Manager, Sports Marketing, Continental Airlines
Moderator:
- Ken Podziba, Sports Commissioner, City of New York


SEPTEMBER 2004
SPONSORSHIP VS. MEDIA BUY: THE ETERNAL MARKETING DILEMMA
Panelists:
- John Brody, Senior Vice President, Corporate Sales & Marketing, Major League Baseball
- Paul Danforth, Vice President, Corporate Sales & Services,
New York Mets
- Tom McGovern, Director, Sports Media, OMD/Optimum Sports
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


AUGUST 2004
ANNUAL SUMMER NETWORKING PARTY


MAY 2004
THE BUSINESS OF GOLF

Panelists:
- John Bogusz, Executive Vice President, Sports Sales, CBS Television Network
- Giff Breed, Managing Director of Worldwide Golf and Outdoors, Octagon
- Barry Hyde, Vice President, Global Sponsorship, MasterCard International
- Bart Kendall, Vice President, IMG Golf
- Tom Wade, Chief Marketing Officer, PGA TOUR
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


MARCH 2004
ACTION SPORTS: CATCHING THE NEXT WAVE

Panelists:
- John Bello, Co-Founder, SoBe (South Beach Beverage Company)
- Kevin Monaghan, Vice President, New Business Development, NBC Sports
- Larry Schwartz, Chief Operating Officer, Extreme Explorations
- Chris Stiepock, General Manager, ESPN X Games
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal  [NSMN Board of Advisors]


MARCH 2004
COLLEGE MARKETING - MORE THAN JUST THE FINAL FOUR

Panelists:
- Michael Aresco, Senior Vice President, Programming, CBS
- John Bogusz, Executive Vice President, Sports Sales, CBS
- Joel Fisher, Senior Vice President, Sports, Madison Square Garden
- Michael Levine, President, Van Wagner Sports Group/Dorna USA
- Ed Manetta, President, Worldwide Marketing & Media Group 
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports Business Journal


FEBRUARY 2004
TWO NIGHTS, TWO CITIES: ONE GREAT CAUSE

A gathering of sports business professionals and friends in Boston and NYC to raise money to fight cancer.  NSMN hosted a special evening of networking, cocktails, music and a silent auction to help raise funds and support the Jack Lynch Fund. The Fund was established to help sports business industry veterans Ed and Dianne Lynch cover family treatment expenses for their son Jack Lynch and the Children's Floating Hospital in Boston where he is being treated. (More than $33,000 was raised at the New York City Chapter fundraiser). Please visit and support www.jacklynchfund.com


JANUARY 2004
THE SUPER BOWL OF ADVERTISING: HOW THE COMMERCIALS WON THE GAME

Panelists:
- Bernice Kanner, Author, "The Super Bowl of Advertising: How the Commercials Won the Game"
- Larry Novenstern, Senior Vice President, Director of National Broadcast Buying, Deutsch, Inc.
- Rick Singer, Director of Sponsorship Marketing, IBM
Moderator:
- Peter Land, General Manager, Edelman


DECEMBER 2003
ANNUAL HOLIDAY PARTY


NOVEMBER 2003
THE DIGITAL COLLISION: THE IMPACT OF NEW TECHNOLOGY ON SPORTS TELEVISION

Panelists:
- Jon Gurevitch, Vice President, CN8 Sports
- Stuart Jacob, President, New Voice Media
- Ray Katz, Vice President, Sales and Marketing, TFN - The Football Network
- Bob Shallow, Vice President, Production, Ventures and Services, IMG/TWI Interactive
Moderator:
- Peter Land, General Manager & Executive Vice President, Edelman


SEPTEMBER 2003
AFTER THE FALL: ATHLETE MARKETING IN THE POST-KOBE BRYANT ERA

Panelists:
- Mike Paul, President, MGP & Associates PR
- Marc Perman, Vice President, Director of Client Marketing, IMG
- Alan Taylor, Chief Executive Officer, Alan Taylor Communications
- Brett Weinroth, Senior Marketing Executive, Athletes & Personalities Division, Octagon
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


JULY 2003
AN OLYMPIAN EFFORT: SALES AND MARKETING  OF THE GAMES

Panelists:
- Jeannie Goldstein, Vice President/ Sports and Entertainment Marketing, Frankel
- Brett Goodman, Vice President, Marketing and Business Development, NBC Olympics
- Rob Prazmark, President, Olympic Sales & Mktg, IMG
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


APRIL 2003
NEW KIDS ON THE BLOCK: THE EXPLOSION OF ALL-SPORTS TV NETWORKS

Panelists:
- Chris Bevilacqua, Co-Founder and Executive Vice President, College Sports TV
- Terry Kassel, Senior Vice President, Sales & Sponsorship, The Football Network
- Jay Rosenstein, Chief Operating Officer, The Ice Channel
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


FEBRUARY 2003
CHANGING TIMES: THE NEW ROLE OF SPORTS AGENCIES

Panelists:
- Curt Curtis, Chief Marketing Officer, Octagon
- Jim Millman, President, Millsport
- Doug Pirnie, Senior Vice President, IMG
- Mike Reisman, Principal, Velocity Sports & Entertainment
- Rob Urbach, Executive Vice President, SFX Sports Group
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


 JANUARY 2003
2003 INDUSTRY FORECAST: IS THE STORMY WEATHER OVER?

Panelists:
- Mark Mariani, President, Sales & Marketing, Sportsline.com
- Brandon Steiner, President/CEO, Steiner Sports Marketing
- Peter Stern, President/Founder, Strategic Sports Group
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


DECEMBER  2002
HOLIDAY NETWORKING NIGHT


NOVEMBER  2002
SPORTS LICENSING BOUNCES BACK

Panelists:
- Shawn Lawson Cummings, Vice President, International Licensing and Sponsorship, MLB International
- Jack Haddad, President, Haddad Apparel
- Mark Holtzman, Senior Vice President, Consumer Products, National Football League
- Brian Jennings, Group Vice President, Consumer Product Marketing, National Hockey League Enterprises
- Sal LaRocca, Senior Vice President, Global Merchandising Group, National Basketball Association
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


OCTOBER  2002
NYC2012: CHANGING THE NYC SPORTS LANDSCAPE? WHAT A WINNING BID WOULD MEAN TO LOCAL SPORTS MARKETERS

Guest Speaker:
- Ken Podziba, Commissioner, NYC Sports Commission
Moderator:
- Jennifer Karpf, Director, National Sports Marketing Network


SEPTEMBER  2002
ATHLETES GIVING BACK: ARE OUR ATHLETES DOING ENOUGH IN THEIR COMMUNITIES?

Panelists:
- Karen Buchholz, Vice President, Community Relations and Fan Development, New York Knicks
- Hadley Morash, Executive Director, MVPhilanthropy
- Andrew Tisch, Chairman, Exec. Committee, Loews Corp./ Founder and Chair, The Gift of New York
Moderator:
- Michael Paul, President, MGP & Associates PR


JULY 2002
HITTING THE HISPANIC TARGET

Panelists:
- Paul Archey, Vice President, International Business Operations, Major League Baseball
- Arturo Nunez, Managing Director, National Basketball Association Latin America
- Marjorie Rodgers, Senior Director, Brand & Consumer Marketing, National Football League
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


JUNE 2002
THE MIX OF MUSIC AND SPORTS

Panelists:
- Carmen Liu, Manager, Strategic Marketing & Development, Island Def Jam Music Group
- Pat O'Connor, President, POC Media
- Anucha Browne Sanders, Senior Vice President, Marketing & Business Operations, New York Knicks
- Lindsi Shine, Director of Corporate Marketing, Cornerstone Promotion
- Jeff Sofka, Senior Vice President, The Synergy Group, a corporate division of Clear Channel Entertainment
Moderator:
- Jennifer Karpf, Director, National Sports Marketing Network


MAY 2002
MARKETING THE WORLD CUP: WHY U.S. MARKETERS SHOULD CARE

Panelists:
- Randy Bernstein, YAHOO
- Keith Bruce, Senior Vice President/ Director, Sports Mktg., FCB Worldwide
- Mark Noonan, Major League Soccer
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


APRIL 2002
EVENT MARKETING: WHAT MAKES A GREAT EVENT?

Panelists:
- Mary Pat Augenthaler, Senior Director of Special Events, National Football League
- Jon Lese, Assistant Director, Corporate Events & Promotions, Canon U.S.A
- Barbara Paddock, Vice President, Corporate Sponsorships & Event Marketing, JPMorgan Chase
- Michael Tocci, General Manager, Eastern Region, Hyundai Motor America
- Mary Wittenberg, Chief Operating Officer, New York Road Runners Club/NYC Marathon
- Kevin Wynne, Vice President, Sports & Consumer Sales, Madison Square Garden
Moderator:
- Jill Royster, Sports Marketing & Promotion Manager, Sports Illustrated


MARCH 2002
NETWORKING MIXER


FEBRUARY 2002
BRANDING: NEW WORLD, NEW WAYS
Event Sponsor: IEG SPONSORDIRECT

Panelists:
- John Galloway, Director of Sports Marketing, PEPSI North America
- Brian Jennings, Group Vice President, Consumer Product Marketing, NHL Enterprises
- Larry Novenstern, Senior Vice President, Director of National Buying, Deutsch Inc.
- Fred Popp, Chief Executive Officer/Partner, SME
- Bret Werner, Vice President, Alan Taylor Communications
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


JANUARY 2002
A DIFFERENT SALT LAKE CITY...WHAT LIES AHEAD FOR THE WINTER OLYMPICS? ARE THE OLYMPICS WHAT THEY USED TO BE?

Panelists:
- Brett Goodman, Director, Business Affairs & Business Development, NBC Olympics
- Robert Prazmark, President, Olympic Sales & Marketing
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


DECEMBER 2001
CHAPTER HOLIDAY PARTY - NETWORKING PARTY


NOVEMBER 2001
SPONSORSHIP: REACHING YOUR AUDIENCE IN A CHANGING ECONOMY

Panelists:
- Ann Crandall Hinegardner, Chief Marketing Officer, Vice President, Sales & Marketing, New York Road Runners/New York City Marathon
- Lee Stacey, Vice President, Sales & Marketing, New York Jets
- Jennifer Ward, Director, Sponsorship Sales & Marketing, Turner Sports
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


OCTOBER 2001
SPORTS BUSINESS IN THE DOWN ECONOMY: HOW IS OUR INDUSTRY COPING?

Panelists:
- John Fabian, New York Regional Manager, Sponsorship Sales,
The Golf Channel
- Andrew Judelson, VP, Corporate Marketing, National Hockey League
- Brian Mieth, Managing Director, FCB NY
- John Rodenburg, Associate Publisher/Marketing, Sports Illustrated
- Jared Weiss, Executive Vice President, Steiner Sports Marketing
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal


JULY 2001
SUMMER NETWORKING EVENT & EXPO

Exhibitor List:
- DMX Sports: www.dmxsports.com
- ESPN Zone:  www.espnzone.com
- Heidrick &  Struggles/Leaders Online: www.leadersonline.com
- Korn/Ferry Futurestep: www.futurestep.com
- Mirella Media:  www.mirellamedia.com
- RSL Communications:  www.promotionlink.com
- Smartix:  www.smartixs.com
- Sports & Arts in Schools Foundation: www.sasfny.com
- Strategic Research Institute: www.srinstitute.com
- Winston Staffing Services 
- World Research Group: www.interactivesportsonline.net


JUNE 2001
READING THE JOB MARKET IN A DOWN ECONOMY: HEAR FROM THE PEOPLE IN THE THICK OF THE BUSINESS

Panelists:
- James Celentano, KornFerry/Future Step
- Jill Miller, Director of Human Resources, IMG
- Matt Schwartz, Leaders Online
Moderator:
- Cathy Griffin, Principal, Global Entertainment/Media and Sports Practice, Korn Ferry International


MAY 2001
ATHLETES IN CRISIS: HOW IMPORTANT IS AN ATHLETE'S REPUTATION?

Panelists:
- Bob Cramer, Vice President, Global Sponsorships/Event Marketing, Mastercard
- Peter Land, General Manager, Edelman
- Mike Paul, President, MGP Sports PR
- Russ Spielman, Senior Vice President, SFX Talent Marketing
Moderator:
- Terry Lefton, The Industry Standard


 APRIL 2001
SPORTS MARKETING UNDER THE AGENCY UMBRELLA

Panelists:
- Jim Millman, Chairman/Chief Executive Officer, Millsport
- Tom George, Senior Vice President, Athlete Marketing, Octagon
- Doug Pirnie, Senior Vice President, IMG
Moderator:
- Terry Lefton, The Industry Standard


FEBRUARY 2001
SPORTS ON THE NET- CUTTING EDGE LEGAL ISSUES
Event Sponsor: ESPN SPORTS POLL 
Panelists:
- John Horowitz, Business Development, Smallworld.com
- Frank Mayer, Esq., Montgomery, McCracken, Walker & Rhoads
- David Proper, Counsel, National Football League
Moderator:
- Professor Mark Conrad, Fordham University (Formerly, Editor, Sportslawnews.com)


DECEMBER 2000
NATIONAL FOOTBALL LEAGUE: THE SPORT OF GIVING

Guest Speaker:
- Beth Colleton, Director, Community Affairs, National Football League


NOVEMBER 2000
THE INNER WORKINGS OF A NASCAR SPONSORSHIP

Guest Speaker:
- Brett Yormark, Vice President, Corporate Marketing, NASCAR


SEPTEMBER 2000
ATHLETES GIVING BACK: THE IMPORTANCE OF CAUSE RELATED MARKETING

Panelists:
- Ann Liguori, President, Ann Liguori Productions
- Marc Pollick, President, The Giving Back Fund


JULY 2000
SPORTS ON THE NET - BUILDING THE SPORTS WEB SITE OF THE FUTURE- EVOLVING WITH YOUR CUSTOMERS

Event Sponsor: ESPN SPORTS POLL
Panelists:
- Michael Dingle, Blast Radius
- Matt Genova, Rivals.com
- Alex Gomez, One-on-One Sports
- Richard Pachino, IPIX


JUNE 2000
THE GREATEST MOMENTS IN SPORTS ARE HAPPENING IN YOUR NEIGHBORHOOD

Event Sponsor: www.myteam.com
Panelists:
- Sally Cunningham, Executive Director, National Council of Youth Sports
- Steve Keener, Little League Baseball International
- Mark Noonan, Major League Soccer
- Mary Wittenberg, New York Road Runners Club
Moderator:
-Terry Lefton, Editor-at-Large, BRANDWEEK


MAY 2000
THE IMPORTANCE OF SPORTS RESEARCH
Presented by: ESPN SPORTS POLL

Panelists:
- Larry Lloyd, General Motors Brand Research
- Tracy Schoenadel, TNS/ESPN Sports Poll


APRIL 2000
THE CHANGING SPORTS FAN IN THE NEW MILLENNIUM

Panelists:
- Rob Fox, ESPN Sports Poll
- Marc Riccio, New York Jets
- Frank Stadulis, USfans.com
Moderator:
- Terry Lefton, Editor at Large, BRANDWEEK


FEBRUARY 2000
COLLEGE SPORTS 2000

Panelists:
- Mary Beth Childs, Lincoln Mercury
- Jeff Fogelson, Seton Hall University
- Ed Manetta, St. John's University
Moderator:
- T.J. Nelligan, Nelligan Sports Marketing


. .

New York City chapter BOARD
Michael Aresco
American Athletic Conference
Lisa Baird
United States Olympic Committee
Michael Bass
National Basketball Association
Glenn Burlingame
Zeichner Ellman & Krause LLP
Kathy Carter
Soccer United Marketing &
Major League Soccer
James (Curt) Curtis III
Colvin Sports Network / CCA
Tracy Dolgin
YES Network
Joe Favorito
Columbia University
Ed Horne
IMG Consulting

Jeff Knapple
Van Wagner Sports and Entertainment
Terry Lefton
Sports Business Daily &
SportsBusiness Journal
Brad Mayne
MetLife Stadium
Tim McGhee
MSP Sports
Steve Phelps
NASCAR
Doug Pirnie
Doug Pirnie Consulting
Kenneth Podziba
Bike New York
Rob Prazmark
21 Sports & Entertainment Marketing Group
Mike Reisman
Team Epic
Michael Robichaud
MasterCard Worldwide
Ralph Santana
Harman International
Jeff Shifrin
Octagon North America
Rick Singer
The Tiger Woods Foundation
Brett Yormark
Brooklyn Nets

Hear what executives are saying...


What's the best sponsorship for your brand?


PROUD HOST OF NYC CHAPTER EVENTS

HardRockCafe


Sophistication infused with funk,
Hard Rock Cafe New York

offers stellar service and modern elegance. Come experience the cuisine, music and distinctive design. Day or night there is something to fit every mood and satisfy every impulse. Whether it is an intimate gathering of 20 or a full venue buyout of 1,200 guests...let’s make it an event everyone will be talking about.  Our banquet chef has over 15 years experience, has catered backstage

_affairs for the likes of Ozzy Osbourne and Bon Jovi and has delighted the guests of some of the biggest Fortune 500 companies with his imaginative event menus, both traditional and kosher style. We serve it up with a dramatic flair, only reserved for rock royalty. 
Love All. Serve All.
That's the mantra of Hard Rock and our team. Consumed with treating guests like rock stars, the ultimate VIPs, Hard Rock has an entourage of staff determined to spoil them rotten.  From the moment your guests arrive to the second the last limousine leaves, our staff will be on hand to anticipate and fill every need.
_______________________

For more information, contact:
Kristin Forkin Collins
Sales & Marketing
Kristin_Collins@hardrock.com
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