NEXT EVENT:
The State of Social Networking in Sports: What Every Sports Marketer Needs to Know To Generate Revenue, Increase Fan Base,
Sell Merchandise and Attract
New Business Today
FRIDAY, OCTOBER 17, 2008
- 8:00 AM - Networking Reception / Breakfast Buffet
- 9:00 - 10:30 AM - Discussion (Keynote followed by panel)
Dave & Busters - 234 West 42nd Street, New York City
Free & Open to Members only (RSVP BELOW)
KEYNOTE SPEAKER:
Mike Levy,
Founder & CEO, OPENSports.com / Founder & Former CEO of SportsLine.com, Inc.,
a leading Internet sports media company and publisher of CBS SportsLine.com, NFL.com, PGA Tour.com and NCAA Sports.com. At SportsLine, Mr. Levy forged alliances with CBS Sports, AOL, NFL, NBA, MLB, the PGA Tour, the NCAA, various players' associations, as well as many superstar athletes including Tiger Woods, Michael Jordan, Shaquille O'Neal, Joe Namath, John Elway, Jerry Rice, Mike Schmidt and Wayne Gretzky.
Mr. Levy was selected as one of The Sporting News 100 Most Powerful People in Sports for three consecutive years (1999-2001). In 1999, he was given the Annual Achievement in Technology and New Media Award by UJA Federation of New York. In 1998, Mr. Levy was inducted by Georgia Tech's College of Engineering into the Academy of Distinguished Alumni. In 1997, Mr. Levy received the "Florida Entrepreneur of the Year Award" sponsored by Ernst & Young and the "1997 Interactive Entrepreneur Award" by the Interactive Services Association. Mr. Levy holds six patents for innovative high-tech products and received his Bachelor of Electrical Engineering degree from Georgia Tech in 1969.
MODERATOR:
Terry Lefton, Editor-at-Large, Sports Business Daily/ Sports Business Journal
PANELISTS:
Matthew Hong, Vice President & General Manager, Sports Digital, Turner Sports
In this role, Matt is responsible for setting strategy and overseeing day-to-day business operations for the Turner Sports new media portfolio, including NASCAR.COM, PGATOUR.COM, PGA.COM, TNT OverTime on NBA.COM, TBS Hot Corner on MLB.com, and the Turner Sports alliance with Yahoo! Sports.Matt spent six years at AOL where he was most recently Executive Director of Search managing the search and sponsored links businesses across the company’s various properties, including the AOL Service, AOL.com, Netscape.com, MapQuest and AIM, as well as the company’s strategic relationship with Google. Matt holds a B.A. in economics from North Carolina State University, where he was the university Valedictorian, and a J.D. with honors from Harvard Law School.
Justin Shaffer,
Senior Vice President, New Media,
MLB Advanced Media, L.P.
Additional speakers to be announced
_______________________________________________
Join us as media industry titan Mike Levy kicks off our National Lecture Series on Social Media. He will lead our discussion on how you should use social networking to reinforce your fan communities, strengthen team and brands, and create new revenue streams through merchandising, sponsorships and online advertising.
Marketers are continuing to experiment with social network advertising, with $920 million being spent on social networking sites in the US (in 2007) and a projected $1.6 billion in 2008. Worldwide, online social network ad spending is expected to grow by 81%, to $2.2 billion in 2008 from $1.2 billion this year.
-- - (Aho, Debra; Social Network Marketing: Ad Spending and Usage. Emarketer, December, 2007.)
Mike will present an overview of facts and research on consumers and their social networking habits, as well as trends and forecasts for this ever-changing online world.
His talk will also include discussion on the growth of users, revenue implications, change in content, user behavior and interaction.
DISCUSSION POINTS
- Who are the players in the space? We will discuss the traditional sports sites as well as the niche sites like Yardbarker and Facebook.
- We will examine what the teams, sports sites and athletes are currently doing online and see what is working best to attract sports fans and drive revenue – and what is not?
- Discussion will include the feature sets / technologies that younger fans are engaging with – as well as ideas on how can we educate and influence older fans to engage and utilize the great tools available to them online.
- Social networking and advertising: How can the sports business industry help advertisers take advantage of this vast growth online – and guarantee value and ROI?
- Who are the leaders and what is working: examples of companies that are utilizing social networks and their new technologies to drive new revenue. How are sponsors taking advantage of these new features?
- How is social networking changing how sports fans interact online and consume sports content? Who is doing it right and how are they doing it?
- The future: What is on the horizon for social sports online? Where are we going and how do we get there? In this already crowded space, who will survive and what is most attractive to sports fans and sponsors?
RSVP
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PAST
EVENTS /
NEW YORK CITY CHAPTER
JULY 2008
NEW YORK/ NEW JERSEY BRAND EXCHANGE THINK-TANK
Learn more
MARCH 2008
Members attended PMA's event:
"UTILIZING SPORTS MARKETING TO BUILD INTEGRATED PROMOTIONS" Event sponsor: Ogilvy Action
Moderated by Terry Lefton, Editor at Large, Sports Business Journal and Sports Business Daily
Speakers:
- Paul E. Asencio, Vice President, Corporate Sales and Services, New York Mets
- Jeannie Goldstein Executive Vice President/ Managing Director, OgilvyAction Sports & Entertainment
- Adam Holzer, Senior Vice President, Integrations and Emerging Media, Fox Cable Networks
- Gary Jacobus, Managing Director, Corporate Sponsorships, United States Tennis Association
- Andrew Kritzer, Associate VP, Sharp Electronics Corporation
- Michael A. Neuman, President, Amplify Sports and Entertainment, LLC
DECEMBER 2007
SPORTS LEADERSHIP ROUNDTABLE
"THE FUTURE OF NEW YORK CITY SPORTS"
NSMN members raised nearly $5,000 which was donated in full to UJA Federation of New York's Sports for Youth initiative.
WELCOME & OPENING REMARKS:
|
KEN PODZIBA
New York City Sports Commissioner |
Speakers: |
|
|
CAROL BLAZEJOWSKI
Senior Vice President/
General Manager,
New York Liberty |
TRACY DOLGIN
President & CEO,
YES Network |
|
|
LOU LAMORIELLO
CEO/President/
General Manager,
New Jersey Devils |
STEVE RAAB
President
SportsNet New York (SNY) |
|
|
MARY WITTENBERG
President,
New York Road Runners/
New York City Marathon |
BRETT YORMARK
President & CEO,
Nets Sports & Entertainment, LLC |
GUEST MODERATOR / EMCEE:
|

BRUCE BECK
Sports Anchor,
WNBC-TV |
SEPTEMBER 2007
“SPORTS & SCANDAL: WHAT WE HAVE LEARNED AND HOW WE PREPARE FOR THE FUTURE”
Speakers:
- Jennifer McIntosh, Vice President, Media Relations,
World Wrestling Entertainment
- Vince Doria,
Senior Vice President, Director of News,
ESPN
- Scott Novak,
Senior Vice President,
Dan Klores Communications (formerly)
- Mike Paul,
President & Senior Counselor,
MGP & Associates PR
- Lowell Taub,
Athlete Marketing Agent,
Creative Artists Agency (CAA) (Marketing Agent for Bode Miller, Shaun Alexander, Ryan Howard, Sidney Crosby & Tony Parker, among others)
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports
Business Journal
JUNE 20, 2007
"SPORTS
LICENSING SUMMIT"
Produced by National Sports
Marketing Network
learn more
MARCH 2007
"THE BUSINESS OF LACROSSE: REACHING NEW LEVELS OF POPULARITY IN MAINSTREAM SPORTS"
Speakers:
- George Daniel, President, New York Titans
- David Gross, Commissioner, Major League Lacrosse
- Jim Jennings, Commissioner, National Lacrosse League
- Dave Kotowski,
President, Long Island Lizards
- Andrew Sippel, SVP, Sports & Product Management, ESPN Customer Marketing & Sales
- Steve Stenersen, Executive Director, US Lacrosse
-
Chad Wittman, Senior Product Manager, REEBOK Lacrosse
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports
Business Journal
NOVEMBER 2006
"THE BUSINESS OF FOOTBALL: NEW SEASON, NEW NIGHT FOR PRIMETIME, NEW LEADERSHIP: WHAT WILL THIS MEAN FOR THE LEAGUE?"
OPENING SPEAKER:
State
Farm & the National Football League -
True Sponsorship Integration
- Bobby Wilkinson,
National Sponsorship Marketing, State Farm
Speakers:
- Bob Cramer, President,
Genesco Sports Enterprises
-
Ron Furman, Senior Vice President, Media/Ad
Sales,
NFL Network
- Howard Skall, Football Division,
Creative Artists Agency (CAA)
-
Marc Riccio, Vice President, Sales & Marketing,
New York Jets
-
Rusty Hawley, Vice President, Marketing,
New York Giants
-
Will Wilson, EVP,
Sales,
Arena Football League
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports
Business Journal
SEPTEMBER 2006
"MIXED MARTIAL ARTS:
FIGHTING ITS WAY INTO THE MAINSTREAM"
Speakers:
- Brian Diamond, SVP,
Sports & Specials, Spike TV
- Bill Nielsen, Senior Director, Global
Partnership Marketing, Microsoft X Box
- Michael Sakin,
Vice President, Sales & Sponsorship
Ultimate Fighting Championship
- Gareb Shamus, Co-founder & CEO, International
Fight League
[CEO of Wizard Entertainment Group]
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports
Business Journal
JULY 2006
"THE BUSINESS OF GOLF"
Speakers:
- John Bogusz, EVP, Sports
Sales, CBS Television Networks
- Ric Clarson, Senior Vice President, Brand Marketing & Retail
Marketing, PGA TOUR (opening remarks)
- Norb Gambuzza, Sr. Executive Director, Integrated
Marketing Services, Golf Digest Companies
- Scott Seymour, Senior Vice President,
Octagon
- Rick Singer, Director, Worldwide
Sponsorship Marketing, IBM
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business
Daily/Sports Business Journal
JUNE 20, 2006
"SPORTS
LICENSING SUMMIT"
Produced by National Sports
Marketing Network
learn more
FEBRUARY 2006
"SPORTSNET
NEW YORK: CREATING A COMPETITIVE BRAND IN AMERICA'S
#1 MEDIA MARKET"
Speakers:
- Jon Litner, President, SportsNet
New York (formerly)
- Bill Cella, Chairman & CEO,
MAGNA Global Worldwide
- Paul Danforth, Vice President, Corporate
Sales & Services, New York Mets
- Ron Darling, Analyst, SportsNet
New York [Member, 1986 Mets World Championship team]
- Dinn Mann, Senior Vice President
/ Editor-In-Chief, MLB Advanced Media, L.P.
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
NOVEMBER 2005
"FUNDRAISER AND AUCTION FOR JACK LYNCH "
SEPTEMBER 2005
"GAME ON THE RETURN
OF THE NHL"
Speakers:
- John M. Cordova, Director,
Sports Transaction Management,
The Coca-Cola Company
- Mike Golub, Senior Vice President, Business
Operation & Marketing, New York Rangers
- Adam Graves, Special Assistant, Prospect Development & Community
Relations, New York Rangers (Retired NHL Player)
-Andrew R. Judelson, Group Vice President,
Corporate Marketing, NHL Enterprises, L.P. (formerly)
-Sam Flood,Coordinating
Producer, NBC Sports
Moderator:
- Terry Lefton,Editor-at-Large,
Sports Business Daily &
Sports Business Journal
AUGUST 2005
"ANNUAL SUMMER NETWORKING
PARTY"
JUNE 2005
"WITHOUT WIRES: THE
FUTURE OF WIRELESS SPORTS CONTENT"
Speakers:
- W. Brian Barrett, Senior Manager,
Business Development, SPRINT
- Bill Carmody, Chief Marketing
Officer, Seismicom
- Evan Kamer, Senior Director, New
Media & Publishing, National
Football League
- Douglas Perlman, Senior Vice
President, Television & Media Ventures, National
Hockey League
- Adam Ritter, Vice President,
Wireless, Major League Baseball, Advanced Media
- Brenda Spoonemore, Senior Vice
President, Interactive Services, NBA Entertainment
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal [NSMN Board
of Advisors]
MAY 2005
"THE CHANGING FACE
OF SPORTS MEDIA"
Speakers:
- Michael Aresco, Senior Vice President,
Programming, CBS Sports
- Tracy Dolgin, President & CEO,
YES Network
- Tom Jolly, Sports Editor, The
New York Times
- Tola Murphy-Baran, Senior Vice President,
Marketing, Sirius Satellite Radio
- Jeff Price, Chief Marketing Officer,
Sports Illustrated (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal [NSMN
Board of Advisors]
APRIL 2005
"COMISSIONER ROUNDTABLE"
Hosted by:
House of the Association of the Bar of New York State
Speakers:
-Gary Bettman, Commissioner, National
Hockey League
- Allen "Bud" Selig, Commissioner,
Major League Baseball
- David Stern, Commissioner, National
Basketball Association
Moderator:
- Howard Ganz, Partner, Proskauer Rose LLP
MARCH 2005 "CELEBRATING THE 10TH ANNIVERSARY OF HBO'S REAL SPORTS WITH BRYANT GUMBEL "
Matt Lauer interview with
Bryant Gumbel
Hosted by the Museum of TV & Radio, New
York City
FEBRUARY 2005
Member Networking
Night
JANUARY 2005
"SPORTSCAST
2005: " A SALES FORECAST FROM THE INDUSTRY'S TOP EXECTUTIVES"
Panelists:
- Adam Holzer, Senior Vice
President, Fox Cable Sports
- Peter Kosann, President, Sales & Marketing,
Westwood One / CBS Radio Sports
- Michael Levine, President, Van Wagner
Sports Group/Dorna USA
- Bill Schoonmaker, Vice President,
Management Director, 361 Sports & Event Marketing
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports
Business Journal [NSMN Board of Advisors]
DECEMBER 2004
"HOLIDAY FUNDRAISER 7 SPORTS AUCTION "
Thank you to all of our New
York City Chapter members who raised thousands of
dollars for STRIKE OUT CANCER.
OCTOBER 2004
"THE LONG RUN:
INSIDE THE ING NEW YORK CITY MARATHON"
Panelists:
- Steve Baskin, Head of Advertising & Sponsorships,
ING Americas
- Frank Comerford, President & General
Manager, WNBC
- Ann Hinegardner , Vice President
Sales & Marketing, New York Road Runners, ING New
York City Marathon
- Wes Resse, Manager, Sports Marketing,
Continental Airlines
Moderator:
- Ken Podziba, Sports Commissioner,
City of New York
SEPTEMBER 2004
“SPONSORSHIP
VS. MEDIA BUY: THE ETERNAL MARKETING DILEMMA”
Panelists:
- John Brody, Senior Vice
President, Corporate Sales & Marketing, Major League
Baseball
- Paul Danforth, Vice President,
Corporate Sales & Services,
New York Mets
- Tom McGovern, Director, Sports
Media, OMD/Optimum Sports (formerly)
Moderator:
- Terry Lefton, Editor-at-Large,
Sports Business Daily/Sports Business Journal [NSMN
Board of Advisors]
AUGUST 2004
"ANNUAL SUMMER NETWORKING
PARTY!"
MAY 2004
"THE BUSINESS OF GOLF"
Panelists:
- John Bogusz, Executive Vice President,
Sports Sales, CBS Television Network
- Giff Breed, Managing Director of
Worldwide Golf and Outdoors, Octagon
- Barry Hyde, Vice President, Global
Sponsorship, MasterCard International (formerly)
- Bart Kendall, Vice President, IMG
Golf
- Tom Wade, Chief Marketing Officer,
PGA TOUR
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal [NSMN Board
of Advisors]
MARCH 2004
"ACTION SPORTS: CATCHING
THE NEXT WAVE"
Panelists:
- John Bello, Co-Founder, SoBe (South
Beach Beverage Company)
- Kevin Monaghan, Vice President,
New Business Development, NBC Sports
- Larry Schwartz, Chief Operating
Officer, Extreme Explorations
- Chris Stiepock, General Manager,
ESPN X Games
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal [NSMN
Board of Advisors]
MARCH 2004
"COLLEGE MARKETING - MORE
THAN JUST THE FINAL FOUR"
Panelists:
- Michael Aresco, Senior Vice President,
Programming, CBS
- John Bogusz, Executive Vice President,
Sports Sales, CBS
- Joel Fisher, Senior Vice President,
Sports, Madison Square Garden
- Michael Levine, President, Van Wagner
Sports Group/Dorna USA
- Ed Manetta, President, Worldwide
Marketing & Media Group (Former Athletic
Director, St. John's University)
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal (NSMN Board
of Advisors)
FEBRUARY 2004
"TWO NIGHTS, TWO CITIES:
ONE GREAT CAUSE"
A gathering of sports
business professionals and friends in Boston and
NYC to raise money to fight cancer.
NSMN hosted a special evening of networking, cocktails,
music and a silent auction to help raise funds and
support the Jack Lynch Fund. The Fund was established
to help sports business industry veterans Ed and Dianne
Lynch cover family treatment expenses for their son
Jack Lynch and the Children's Floating Hospital in
Boston where he is being treated. (More than $33,000
was raised at the New York City Chapter fundraiser). Please visit and support www.jacklynchfund.com
JANUARY 2004
"THE SUPER BOWL OF ADVERTISING:
HOW THE COMMERCIALS WON THE GAME"
Panelists:
- Bernice Kanner, Author, "The
Super Bowl of Advertising: How the Commercials Won
the Game"
- Larry Novenstern, Senior Vice President,
Director of National Broadcast Buying, Deutsch, Inc. (formerly)
- Rick Singer, Director of Sponsorship
Marketing, IBM
Moderator:
- Peter Land, General Manager, Edelman (NSMN
Board of Advisors)
DECEMBER 2003
"ANNUAL HOLIDAY PARTY"
NOVEMBER 2003
"THE DIGITAL COLLISION:
THE IMPACT OF NEW TECHNOLOGY ON SPORTS TELEVISION"
Panelists:
- Jon Gurevitch, Vice President, CN8
Sports
- Stuart Jacob, President, New Voice
Media
- Ray Katz, Vice President, Sales
and Marketing, TFN - The Football Network (formerly)
- Bob Shallow, Vice President, Production,
Ventures and Services, IMG/TWI Interactive
Moderator:
- Peter Land, General Manager & Executive
Vice President, Edelman (NSMN Board of Advisors)
SEPTEMBER 2003
"AFTER THE FALL: ATHLETE
MARKETING IN THE POST-KOBE BRYANT ERA"
Panelists:
- Mike Paul, President, MGP & Associates
PR
- Marc Perman, Vice President, Director
of Client Marketing, IMG
- Alan Taylor, Chief Executive Officer,
Alan Taylor Communications
- Brett Weinroth, Senior Marketing
Executive, Athletes & Personalities Division, Octagon
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal (NSMN Board
of Advisors)
JULY 2003
"AN OLYMPIAN EFFORT: SALES
AND MARKETING OF THE GAMES"
Panelists:
- Jeannie Goldstein, Vice President/
Sports and Entertainment Marketing, Frankel (formerly) (NSMN
Chicago Chapter Steering Committee/NSMN Board of Advisors)
- Brett Goodman, Vice President, Marketing
and Business Development, NBC Olympics
- Rob Prazmark, President, Olympic
Sales & Mktg, IMG (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal (NSMN National
Board of Advisors)
APRIL 2003
"NEW KIDS ON THE BLOCK:
THE EXPLOSION OF ALL-SPORTS TV NETWORKS"
Panelists:
- Chris Bevilacqua, Co-Founder and
Executive Vice President,
College Sports TV (formerly)
- Terry Kassel, Senior Vice President,
Sales & Sponsorship, The Football Network
- Jay Rosenstein, Chief Operating
Officer, The Ice Channel
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal (NSMN Board
of Advisors)
FEBRUARY 2003
"CHANGING TIMES: THE NEW
ROLE OF SPORTS AGENCIES"
Panelists:
- Curt Curtis, Chief Marketing Officer,
Octagon (formerly)
(NSMN Board of Advisors)
- Jim Millman, President, Millsport
- Doug Pirnie, Senior Vice President,
IMG (NSMN Board of Advisors)
- Mike Reisman, Principal, Velocity
Sports & Entertainment
- Rob Urbach, Executive Vice President,
SFX Sports Group (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal (NSMN Board
of Advisors)
JANUARY 2003
"2003 INDUSTRY FORECAST:
IS THE STORMY WEATHER OVER?"
Panelists:
- Mark Mariani, President, Sales & Marketing,
Sportsline.com
- Brandon Steiner, President/CEO,
Steiner Sports Marketing
- Peter Stern, President/Founder,
Strategic Sports Group
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal (NSMN Board
of Advisors)
DECEMBER 2002
"HOLIDAY NETWORKING NIGHT!"
NOVEMBER 2002
"SPORTS LICENSING BOUNCES
BACK"
Panelists:
- Shawn Lawson Cummings, Vice President,
International Licensing and Sponsorship, MLB International (formerly)
- Jack Haddad, President, Haddad Apparel
- Mark Holtzman, Senior Vice President,
Consumer Products, National Football League
- Brian Jennings, Group Vice President,
Consumer Product Marketing, National Hockey League
Enterprises
- Sal LaRocca, Senior Vice President,
Global Merchandising Group, National Basketball Association
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal (NSMN Board
of Advisors)
OCTOBER 2002
"NYC2012: CHANGING THE NYC
SPORTS LANDSCAPE? WHAT A WINNING BID WOULD MEAN TO LOCAL SPRTS MARKETERS"
Guest Speaker:
- Ken Podziba, Commissioner, NYC Sports
Commission
Moderator:
- Jennifer Karpf, Director, National
Sports Marketing Network
SEPTEMBER 2002
"ATHLETES GIVING BACK: ARE
OUR ATHLETES DOING ENOUGH IN THEIR COMMUNITIES?"
Panelists:
- Karen Buchholz, Vice President,
Community Relations and Fan Development, New York Knicks
- Hadley Morash, Executive Director,
MVPhilanthropy (formerly)
- Andrew Tisch, Chairman, Exec. Committee,
Loews Corp./ Founder and Chair, The Gift of New York
Moderator:
- Michael Paul, President, MGP & Associates
PR
JULY 2002
"HITTING THE HISPANIC TARGET"
Panelists:
- Paul Archey, Vice President, International
Business Operations, Major League Baseball
- Arturo Nunez, Managing Director,
National Basketball Association Latin America
- Marjorie Rodgers, Senior Director,
Brand & Consumer Marketing, National Football League
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal (NSMN Board
of Advisors)
JUNE 2002
"THE MIX OF MUSIC AND SPORTS"
Panelists:
- Carmen Liu, Manager, Strategic Marketing & Development,
Island Def Jam Music Group
- Pat O'Connor, President, POC Media
- Anucha Browne Sanders, Senior Vice
President, Marketing & Business Operations, New
York Knicks (formerly)
- Lindsi Shine, Director of Corporate
Marketing, Cornerstone Promotion
- Jeff Sofka, Senior Vice President,
The Synergy Group, a corporate division of Clear Channel
Entertainment (formerly)
Moderator:
- Jennifer Karpf, Director, National Sports Marketing
Network
MAY 2002
"MARKETING THE WORLD CUP:
WHY U.S. MARKETERS SHOULD CARE"
Panelists:
- Randy Bernstein, YAHOO (formerly)
- Keith Bruce, Senior Vice President/
Director, Sports Mktg., FCB Worldwide (formerly)
- Mark Noonan, Major League Soccer (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal (NSMN Board
of Advisors)
APRIL 2002
"EVENT MARKETING: WHAT MAKES
A GREAT EVENT?"
Panelists:
- Mary Pat Augenthaler, Senior Director
of Special Events, National Football League
- Jon Lese, Assistant Director, Corporate
Events & Promotions, Canon U.S.A (formerly)
- Barbara Paddock, Vice President,
Corporate Sponsorships & Event Marketing, JPMorgan
Chase
- Michael Tocci, General Manager,
Eastern Region, Hyundai Motor America
- Mary Wittenberg, Chief Operating
Officer, New York Road Runners Club/NYC Marathon
- Kevin Wynne, Vice President, Sports & Consumer
Sales, Madison Square Garden (formerly)
Moderator:
- Jill Royster, Sports Marketing & Promotion
Manager, Sports Illustrated (formerly)
MARCH 2002
NETWORKING MIXER
FEBRUARY 2002
"BRANDING: NEW WORLD, NEW
WAYS"
Event Sponsor:
IEG SPONSORDIRECT
Panelists:
- John Galloway, Director of Sports
Marketing, PEPSI North America
- Brian Jennings, Group Vice President,
Consumer Product Marketing, NHL Enterprises
- Larry Novenstern, Senior Vice President,
Director of National Buying, Deutsch Inc. (formerly)
- Fred Popp, Chief Executive Officer/Partner,
SME
- Bret Werner, Vice President, Alan
Taylor Communications
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal (NSMN Board
of Advisors)
JANUARY 2002
"A DIFFERENT SALT LAKE CITY...WHAT
LIES AHEAD FOR THE WINTER OLYMPICS? ARE THE OLYMPICS
WHAT THEY USED TO BE?"
Panelists:
- Brett Goodman, Director, Business
Affairs & Business Development, NBC Olympics
- Robert Prazmark, President, Olympic
Sales & Marketing (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal (NSMN Board
of Advisors)
DECEMBER 2001
"CHAPTER HOLIDAY PARTY - NETWORKING
PARTY"
NOVEMBER 2001
"SPONSORSHIP: REACHING YOUR
AUDIENCE IN A CHANGING ECONOMY"
Panelists:
- Ann Crandall Hinegardner, Chief
Marketing Officer, Vice President, Sales
& Marketing, New York Road Runners/New York City
Marathon
- Lee Stacey, Vice President, Sales & Marketing,
New York Jets
- Jennifer Ward, Director, Sponsorship
Sales & Marketing, Turner Sports (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal (NSMN Board
of Advisors)
OCTOBER 2001
"SPORTS BUSINESS IN THE
DOWN ECONOMY: HOW IS OUR INDUSTRY COPING?"
Panelists:
- John Fabian, New York Regional Manager,
Sponsorship Sales,
The Golf Channel
- Andrew Judelson, Vice President,
Corporate Marketing, National Hockey League (formerly)
- Brian Mieth, Managing Director,
FCB NY (formerly)
- John Rodenburg, Associate Publisher/Marketing,
Sports Illustrated
- Jared Weiss, Executive Vice President,
Steiner Sports Marketing
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal (NSMN Board
of Advisors)
JULY 2001
"SUMMER NETWORKING EVENT & EXPO"
Exhibitor List:
- DMX Sports: www.dmxsports.com
- ESPN Zone: www.espnzone.com
- Heidrick & Struggles/Leaders Online: www.leadersonline.com
- Korn/Ferry Futurestep: www.futurestep.com
- Mirella Media: www.mirellamedia.com
- RSL Communications: www.promotionlink.com
- Smartix: www.smartixs.com
- Sports & Arts in Schools Foundation: www.sasfny.com
- Strategic Research Institute: www.srinstitute.com
- Winston Staffing Services
- World Research Group: www.interactivesportsonline.net
JUNE 2001
"READING THE JOB MARKET
IN A DOWN ECONOMY: HEAR FROM THE PEOPLE IN THE
THICK OF THE BUSINESS"
Panelists:
- James Celentano, KornFerry/Future
Step
- Jill Miller, Director of Human Resources,
IMG
- Matt Schwartz, Leaders Online (formerly)
Moderator:
- Cathy Griffin, Principal, Global
Entertainment/Media and Sports
Practice, Korn Ferry International (formerly)
(NSMN Board of Advisors)
MAY 2001
"ATHLETES IN CRISIS: HOW
IMPORTANT IS AN ATHLETE'S REPUTATION?"
Panelists:
- Bob Cramer, Vice President, Global
Sponsorships/Event Marketing,
Mastercard
- Peter Land, General Manager, Edelman (NSMN
Board of Advisors)
- Mike Paul, President, MGP Sports
PR
- Russ Spielman, Senior Vice President,
SFX Talent Marketing (formerly)
Moderator:
- Terry Lefton, The Industry Standard (formerly)
(NSMN Board of Advisors)
APRIL 2001
"SPORTS MARKETING UNDER
THE AGENCY UMBRELLA"
Panelists:
- Jim Millman, Chairman/Chief Executive
Officer, Millsport
- Tom George, Senior Vice President,
Athlete Marketing, Octagon (formerly)
- Doug Pirnie, Senior Vice President,
IMG (NSMN Board of Advisors)
Moderator:
- Terry Lefton, The Industry Standard (formerly)
(NSMN Board of Advisors)
FEBRUARY 2001
"SPORTS ON THE NET- CUTTING
EDGE LEGAL ISSUES"
Event Sponsor: ESPN
SPORTS POLL
Panelists:
- John Horowitz, Business Development,
Smallworld.com (formerly)
- Frank Mayer, Esq. Montgomery, McCracken,
Walker & Rhoads
- David Proper, Counsel, National
Football League
Moderator:
- Professor Mark Conrad, Fordham University (Formerly,
Editor, Sportslawnews.com)
DECEMBER 2000
"NATIONAL FOOTBALL LEAGUE:
THE SPORT OF GIVING"
Guest Speaker:
- Beth Colleton, Director, Community
Affairs, National Football League
NOVEMBER 2000
"THE INNER WORKINGS OF A
NASCAR SPONSORSHIP"
Guest Speaker:
- Brett Yormark, Vice President, Corporate
Marketing, NASCAR (formerly)
SEPTEMBER 2000
"ATHLETES GIVING BACK: THE
IMPORTANCE OF CAUSE RELATED MARKETING"
Panelists:
- Ann Liguori, President, Ann Liguori
Productions
- Marc Pollick, President, The Giving
Back Fund
JULY 2000
"SPORTS ON THE NET - BUILDING
THE SPORTS WEB SITE OF THE FUTURE- EVOLVING WITH
YOUR CUSTOMERS"
Event Sponsor: ESPN
SPORTS POLL
Panelists:
- Michael Dingle, Blast Radius
- Matt Genova, Rivals.com (formerly)
- Alex Gomez, One-on-One Sports (formerly)
- Richard Pachino, IPIX (formerly)
JUNE 2000
"THE GREATEST MOMENTS IN
SPORTS ARE HAPPENING IN YOUR NEIGHBORHOOD"
Event Sponsor: www.myteam.com
Panelists:
- Sally Cunningham, Executive Director,
National Council of Youth Sports
- Steve Keener, Little League Baseball
International
- Mark Noonan, Major League Soccer (formerly)
- Mary Wittenberg, New York Road Runners
Club
Moderator:
-Terry Lefton, Editor-at-Large, BRANDWEEK (formerly)
(NSMN Board of Advisors)
MAY 2000
"THE IMPORTANCE OF SPORTS
RESEARCH"
Presented by: ESPN
SPORTS POLL
Panelists:
- Larry Lloyd, General Motors Brand
Research
- Tracy Schoenadel, TNS/ESPN Sports
Poll
APRIL 2000
"THE CHANGING SPORTS FAN
IN THE NEW MILLENNIUM"
Panelists:
- Rob Fox, ESPN Sports Poll (formerly)
- Marc Riccio, New York Jets
- Frank Stadulis, USfans.com (formerly)
Moderator:
- Terry Lefton, Editor at Large, BRANDWEEK (formerly)
(NSMN Board of Advisors)
FEBRUARY 2000
"COLLEGE SPORTS 2000"
Panelists:
- Mary Beth Childs, Lincoln Mercury
- Jeff Fogelson, Seton Hall University
- Ed Manetta, St. John's University (formerly)
Moderator:
- T.J. Nelligan, Nelligan Sports Marketing
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